Merc1
Premium
That is crazy branding. Wow. On the other hand imagine being that rich. I think Ferrari is solidly number 1 in automotive branding.The Ferrari won’t have the most expensive sticker price. However it will be the most expensive to obtain as buyer will likely have spent several millions on lesser Ferrari models to get allocations.
To buy a Regera Pagani or Koenigsegg there is there laddering, you just order the car. However, with Ferrari, you must order and take delivery of a 1-2 cars every year - including models that you don’t want or need.
M