SCOTT27
Drift Dynamo
Scott,
One thing that has not progressed, let alone change, is that the 7-Series has always been a big 5-Series. This one is no different. Don't try to sell us the crap about how the 7-Series cannot encroach upon the Rolls Royce territory. They belong to two different markets, if you don't get it, maybe you should become the next Head of your M Division.
You can say what you want about the S-Class as someone from BMW. But the fact remains that the S-Class is the gold standard of the market segment.
My family has had our V222 S500 for 3 months now and it is fantastic. I cannot see how we would ever change from the S-Class to the 7-Series.
Please go tell your superiors that it is disappointing to see that BMW are still utterly incapable of making anything decent larger than a 5-series. This is coming from someone who has a 850i in the garage (I'd burn it if it wasn't for my dad, it's way too much trouble to keep it road-worthy).
Of course the 7er has always been a big 5er it combines the sportier outline of the 5er with superb dynamics and more luxury which is why the 7er is the most preferred dynamic choice in the segment. And the new 7er will set new standards for the segment. The 7er has always been the dynamic choice against the S-Klasse and this continues.
The 7er driver still likes to drive and the combination of a sporting sedan combined with luxury is evident for the typical 7er customer and has been since the E23.
If we done a 7er interior like a RR then we lose that balance that defines the hand craftsmanship of a RR. The craftsmanship of a RR is a statement that defines not only RR but also luxury. A 7er must be orientated to the driver but it must reflect its innovation. The G11 does this perfectly.
It is Mercedes that have mentioned that their S-Klasse is a competitor for the Flying Spur and the Ghost. I cannot answer for the Flying Spur but no one is looking down. RR have already done some groundwork in regards to the next RR Phantom especially in regards to comparisons against other luxury cars. No one has made any specific advance to touching the new Maybach with a 20 ft pole.
I agree with you that the S-Klasse is the gold standard for the segment , the affordable luxury segment.
But things can change , it determines how the customer reacts to the advances with the 7er which we will not know for around another eighteen or so months on initial reaction. In terms of engineering the 7er will be the benchmark especially I how it can apply lightweight technology and deliver significant weight decrease which will set the standard for the segment.
BMW are perfectly capable of building something more than a larger 5er but that's the profile the 7er customer wants. A reflection of a large sports sedan with the best in luxury, innovation and dynamics.
Enjoy your 850i.