Now after some time, I can say that I pretty much like it, apart from few things: it's blingy. Very blingy compared to what we are used from BMW. The fog lights, the chrome strip on the side, THE BUTTONS... In my opinion, they've overdone it. W222 is barely acceptable, but this is too much. Other than that, I find the H-kink bit bloated, and definitely not a fan of that empty space below climate controls and center console.
Few notes:
1. Notice the leather stitching between the lights switch and steering wheel. Also, below the center console.
2. The speakers are basic, or low-end; will be interesting to see how B&W speakers will look like. Hopefully, not to chrome-y.
3. The button that opens central storage and the design of the whole area looks like it came straight from the W205 C Class. Which is good if you're asking me

4. The 'strip' of buttons (for the HUD, and other systems) below the lights switch is gone.
5. When looked straight from behind, the car has certain sharpness, it reminds me of E38. Just like the early discussions suggested. Lovely
Now, one question: wasn't BMW supposed to present us 7 Series Concept? And if it was, whats the point in doing it now? It is a bit suspicious that we got to see the entire car, and we didn't even saw the car in the late FEP stages in spy pics.
