Wow, I take it all back - 'JLR F'ed', etc.
Oh, hang on. Either this very flush 'customer' lives in, between Northamptonshire and Worcs./Gloucs./Herefordshire, or... , these are JLR vehicles.
JLR registers its vehicles under 'Kx', or 'Vx'. Up until 2021 it was 'Ox'(Oxfordshire) and 'Vx'.
'Vx' cars are usually actual engineering/development cars - with the 'Vx' due to JLR's proving ground at Eastnor Castle, Herefordshire.
Vehicle registration plates of the United Kingdom - Wikipedia
en.wikipedia.org
The 'Kx' cars are usually 'management cars' - i.e., given to not far off head toilet cleaners, to soak up production, and boost official sales figures, with cars changed every 6 months, or sooner.
'Kx' cars also pop up as 'pre-registered's - cars forced on dealers, when cars at rrp have no chance of selling. Pre-regs can have as little as 10 miles, so brand new, but up to 25 off rrp.
To be fair, Bollore cut back massively on this bollox/fraud when he came in - it was out of control under midget, empire-building Speth, who wanted to prove JLR was on a trajectory of 1 million cars a year by 2018-2020, which he set it out in 2013/14.
Hence why JLR's 'sales' in UK have gone off a cliff since, officially - they've bumped along the bottom since Dieselgate blew up and decimated diesel around 6 sales years ago.
The only thing selling in UK now in the JLR price bracket is EV. Yes. if you go £150k+, and true exotics, you still get sales of Porsche Gt cars and the like. Jag's real market share in UK is 1% or lower, its going back decades traditional share. It could easily be below 0.55, as so many I-Pace sales are self-sales. LR's share reached almost 4% under Speth, but now is in reality around 2%, and dropping fast, as EV becomes completely dominant, in the ~£60-120k bracket.
Taking photos of company cars in front of a nice building might impress some, but the hard-nose money will be much more impressed by this:
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- that's the production Polestar 3, sister car to the new XC90, possibly 'XC100', and due in October this year. EV of course, and WLTP of 370 miles.
Game over. That's JLR prime territory - posh, middle class, right image, ~£60-100k - AND Green - saving the planet, while taking the sprogs to private school.
It's the BMW iX on steroids. If JLR thought the damage done by the Taycan, and then the iX, was bad, in the UK, they've seen nothing yet, with this car.
Time for another staged photoshoot?
Guilty as charged. I hate fraud. I hate lies, spun to idiots, about stunning success, when the opposite is true. I really hate when the two come together. I really hate the clowns in the media who pretend this is not the case.Wow.
Look, I have my personal anti-JLR sentiment purely out of disillusionment as the Range Rover products are, at face value, highly desirable. I have several friends & acquaintances with various Discos (incl. latest model), Rangie Sports, Velars and the odd prev-gen Evoque) who have experienced everything from turbos blowing to handbrake failures to kid's back door just opening on its own on the freeway.
But, this is nothing compared to how you feel. Good grief, you've got an axe to grind.
My take on this is The Sport is not on the market just like the BMW i7 and Mercedes-Benz EQS. Executives and employees are able to drive them as part of the final evaluation process before serial production. It’s a perk of the job.Wow, I take it all back - 'JLR F'ed', etc.
Oh, hang on. Either this very flush 'customer' lives in, between Northamptonshire and Worcs./Gloucs./Herefordshire, or... , these are JLR vehicles.
JLR registers its vehicles under 'Kx', or 'Vx'. Up until 2021 it was 'Ox'(Oxfordshire) and 'Vx'.
'Vx' cars are usually actual engineering/development cars - with the 'Vx' due to JLR's proving ground at Eastnor Castle, Herefordshire.
Vehicle registration plates of the United Kingdom - Wikipedia
en.wikipedia.org
The 'Kx' cars are usually 'management cars' - i.e., given to not far off head toilet cleaners, to soak up production, and boost official sales figures, with cars changed every 6 months, or sooner.
'Kx' cars also pop up as 'pre-registered's - cars forced on dealers, when cars at rrp have no chance of selling. Pre-regs can have as little as 10 miles, so brand new, but up to 25 off rrp.
To be fair, Bollore cut back massively on this bollox/fraud when he came in - it was out of control under midget, empire-building Speth, who wanted to prove JLR was on a trajectory of 1 million cars a year by 2018-2020, which he set it out in 2013/14.
Hence why JLR's 'sales' in UK have gone off a cliff since, officially - they've bumped along the bottom since Dieselgate blew up and decimated diesel around 6 sales years ago.
The only thing selling in UK now in the JLR price bracket is EV. Yes. if you go £150k+, and true exotics, you still get sales of Porsche Gt cars and the like. Jag's real market share in UK is 1% or lower, its going back decades traditional share. It could easily be below 0.55, as so many I-Pace sales are self-sales. LR's share reached almost 4% under Speth, but now is in reality around 2%, and dropping fast, as EV becomes completely dominant, in the ~£60-120k bracket.
Taking photos of company cars in front of a nice building might impress some, but the hard-nose money will be much more impressed by this:
![]()
- that's the production Polestar 3, sister car to the new XC90, possibly 'XC100', and due in October this year. EV of course, and WLTP of 370 miles.
Game over. That's JLR prime territory - posh, middle class, right image, ~£60-100k - AND Green - saving the planet, while taking the sprogs to private school.
It's the BMW iX on steroids. If JLR thought the damage done by the Taycan, and then the iX, was bad, in the UK, they've seen nothing yet, with this car.
Time for another staged photoshoot?
It’s impossible for me to determine the veracity of your opinions and claims but my, it does make for highly entertaining and interesting reading.^JLR is Boris Johnson. Both were PR creations, sold to fools, who swallowed them whole. The real things are appalling. 'Boris' the aider and abetter of GBH for his Etonian mate, burner of £50 notes in front of homeless people and smasher upper of Oxford eateries in the Bullingdon Club as an undergraduate, etc, and Tata's JLR a serial liar and fraudster, rubber-stamped by HM Govt, the 300 mile range of the 'Game-changing' I-Pace, the ultra dodgy official NEDC CO2(/mpg) figures that no one but the UK DfT's quango could seem to reach, the PR stunt for JLR/Tata by the UK state - Police, Home Office, HM Press etc - 'The Jaguar Engine Heist' - the serial blackmail - 'we lift and shift(move production out of UK) or else' - the world-beater after world-beater announced by the 'global press' - UK and US journos, (Lie)berman, Cropley, MacKenzie, Green(Gavin), etc - the showering of awards, ECotY, WCotY etc, organised, orchestrated by the same 'global' cabal, and on and on.
JLR went bust in 2016. Dieselgate destroyed its Diesel-dominant strategy, which Speth deliberately picked, with Ingenium, and rigged 99g/km CO2, for the all-important fleet/company car market in UK/Europe, for the rebirth of Jaguar, the XE and XF II, to get Jag to ~300k units/yr, and JLR to ~800k/yr, by 2018.
I-Pace was a lashed up 2016 F-Pace with a squashed roof, fraudulently sold as 300 mile range, whose only purpose was to get JLR sold, in late 2018/early 2019 - JLR's tech shopwindow - 'I-Pace: The Tesla Beater'. Bollore himself confirmed JLR was being offered for sale, to everyone, anyone, with the 'global media' reporting in early 2019 that: 'the deal is 90% done - JLR's sale, to PSA - just the is to be dotted and ts crossed'. It was a lie. It was an attempt by Tata/Speth's JR/bankers who stood to make heavy fees to bounce Tavares and Robert Peugeot into taking JLR, when it was presented as a fait accompli in the 'global press' - UK and US rags.
The truth was Tata was hawking JLR to everyone, and if they were polite, like the Peugeot family, they were announced as 'pole-position bidders' - utterly disgraceful.
With PSA backed out - they were never 'in' - the 'global press' put it out that Fiat/the Agnelli-Elkann clan was interested, due to standing Agnelli-Ratan Tata link; and then BMW was buying; and then Renault, from memory I think,; and then Uncle Tom Cobley and all; and then... the trail went cold - no one was buying - ever.
And then EV, and more to the point, posh-EV exploded, with the decent success of the E-tron SUV, from 2019, and then Taycan, blowing the bloody doors off, in UK especially, from 2020. JLR had binned the 2019 EV-Jag XJ, as it would have been hopelessly off the pace - sorry for the pun - against the likes of the about to be launched Taycan - it was really just a booted, long rear overhang I-Pace, weighing more, and so real-world range well sub-200 miles, with fast-charging of well sub-100 kW from 10-80% SoC.
JLR was caught naked with no EV - I-Pace not counting, as it was just to sell JLR in 2018/19 - when EV, posh-EV, was exploding, becoming the only game in town, as Tata had planned to sell it, JLR, be rid of it by 2019 at the latest. So why would they care about spending the necessary £billions to take part in EV.
And that's where JLR is now - EV-less. Tata the root of the blame.
None of this has been discussed in the media. You don't attack that which pays your bills, and sends your kids to £40k/yr/per sprog private school. We are in the situation where JLR has been bust for 6 years, is trading insolvently, the Big 4 signing off its books, and its real sales going down each month, to around 250k annualised worldwide currently, 4 main assembly plants with capacity over 1 million units/yr, a white collar staff in UK of around 20,000 , and its only feasible way forward that of becoming another ultra high-end maker, like Rolls-Royce, Bentley, which would require only a fraction of this capacity and people, but require £billions in real investment immediately.
Because we have clowns like Boris Johnson running UK, and in all walks of its public life, media, politics, most of the FTSE-100, quangos, NGOs, etc - privileged public school types, who only look after No.1 - and pass public-money contracts to each other, and Plod knows to keep well clear of this endemic, total system corruption, if it wants that pension at 55, and a gong - MBE, Sir etc - none of this is discussed, never mind investigated and prosecuted, in Rotten-borough UK, where as Johnson himself said, the attitude of the 'Elite' to having to add value, manufacture things, rather than just thieve public money, is 'F*ck Business', and hence we have the ridiculous 'JLR', which is both and at the same time a world-beater, the most valuable brand on the planet, its cars sold out till kingdom come, and bust, biblically, and the biggest fraud since at least Enron, that implicates, involves the Big 4(auditing), and most/all the apparatus of the British state - Whitehall, Police, fourth estate HM Press, the Law, etc.
Just my 2 cents, of course.
It’s like an Automotive take on Poverty Porn directed by Ken Loach.It’s impossible for me to determine the veracity of your opinions and claims but my, it does make for highly entertaining and interesting reading.
It’s impossible for me to determine the veracity of your opinions and claims but my, it does make for highly entertaining and interesting reading.
Never thought I would say this but the new one makes the old car look blocky and dated.Past,present, future
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The more I look at the new RR Sport, the less I like it.
I don't think its terrible-looking, but it looks relatively non-descript in the LR/RR line-up compared to its predecessor.Amen! I just try to not look at it anymore.
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