I respect your resistance. It's actually a very necessary sentiment in this day and age of mass proliferation of just about every conceivable crossover concept. I share the same resistance with a company like BMW - I have no problem with SUVs but the purpose and relevance of some gratuitous models has me disappointed.
Porsche on the other hand, well, they've only really got 3 major product lines in any event: Boxster/Cayman, 911 and Cayenne. Not too diversified.
Consider too that both Lamborghini and Ferrari have had dubious diversifications in the past, if not altogether dubious (in the case of Lamborghini

) product line-ups. I mean look at the LM 002 monstrosity, the famously over-rated Countach, and the pifly, unremarkable Jalpa. That wasn't a range of cars it was a range of liabilities!
Ferrari, diversified too, so successfully with the sublime little Dino - but for whatever reason, it's "spiritual successor" in the useless Mondial was so far off the original's concept that the only thing the two cars had in common was the idea of being the "budget Ferraris" of their time. Ferrari, as far as I'm concerned, are bloody lucky - they have a massively powerful brand and heritage to fall back on.
What's also interesting to note, is that despite Porsche's best efforts in bringing a new layout of sports car to the market, all of which were far closer to the spiritual ethos of the brand than the Cayenne, the 924, 944 and 928 were rubbish and unprofitable. This was where the loss-making was coming from: sporty Porsches with more conventional, contemporary layouts. Wiedeking pulled the plug on these dogs - and rightly so.
It was the re-emphasis on an old stalwart - the 911 - and a clever "let's make a Porsche MX-5" outsourcing plan that got Porsche back in the black.
The Cayenne was met with considerable resistance at a Porsche board level. And, yet, it proved to be an unmitigated success despite being wholly at odds with the supposed ethos and heritage of the brand. Now, here's the clincher: What if a high profit margin car like the Cayenne is actually a financial enabler (cash cow) that allows Porsche to continue developing and marketing such fantastic - but altogether niche - cars like the GT3 RS and GT2?
... well then I'm f*&king all for it!
