3 Series (E90) [Official] BMW E92 Coupé/E93 Cabriolet 3-Series Facelift

[SCOTT27]

It probably has to grow on people.

When I first saw the car I had my doubts , but the more time I spent with the car I came to appreciate it more , if anything it injects a bit more desirablity with the balance of sportiness it has always been about.

The music in the first video is f-ed up imo. This is not the 1er or X1....Not a fan of the music in the second vid either, but it bends my toes less

BMW as a brand has a very large appeal with the consumer , The BMW Roundel is respected as an iconic logo as is the Mercedes-Benz , and they are both premium brands.
BMW has also established with the 1er that customers who had not considered a BMW before can be interested by the concept that not only the involves the car but the marketing aswell.

A marketing approach has to approach the consumer by showing how good the product is by making it stand out by making the message visually interesting.

The X1 which by the beginning of Spring will have delivered over 10,000 cars since it entered the market in early November is extremely significant because the greater ratio of customers who bought the X1 were new BMW consumers. Same for the 5er Gran Turismo these cars are being bought by consumers who never considered a BMW before and by Spring over 5,000 GT's will be on the market. Very good for a car which is defined not by volume but exclusivity.

In the launch of the BMW X1 it was a typical reach out to younger customers something we have always reflected with our 1er series of models in our marketing and something we will continue to do with an upcoming "1" model.

With the 3er Coupe it is an interesting concept because it is a relatively new direction for BMW taken with the E92 because it was no longer a 2dr 3er sedan. It was always sporty and we always showcased it's dynamics but the car has to field a new level of desirability in light of increased competition so we made it appear more desirable to the consumer.
It also gives an idea of how the direction of the "Father" the 6er will take.

 

[Cashmere]

I would have loved for the mirrors to have been a bit smaller (unfortunately there's no way around that) and also the V sculpted hood like the FL E90 but overall Im still quite happy with the results, looks great!

 

[ree]

Think these weren't posted yet, and M-Sportpackage in high-res:







and love this one of the rear:

 

[skbmw]

Think these weren't posted yet, and M-Sportpackage in high-res...

me thinks the first picture (from the front) is wrong or it is the M Sport Package without the aerodynamic parts but why would anyone want that...

 

[ree]

me thinks the first picture (from the front) is wrong or it is the M Sport Package without the aerodynamic parts but why would anyone want that...

And I downloaded them from the official BMW website…

 

[Mii]

With the 3er Coupe it is an interesting concept because it is a relatively new direction for BMW taken with the E92 because it was no longer a 2dr 3er sedan. It was always sporty and we always showcased it's dynamics but the car has to field a new level of desirability in light of increased competition so we made it appear more desirable to the consumer.
It also gives an idea of how the direction of the "Father" the 6er will take.

LCI M-Sport package nose lines do not flow with design, and the protruding overhangs (both front and rear) are bad ideas on the direction of future models! I like the design of E89 Z4 from the designer, but I still have my doubt E92 LCI is the work of hers entirely!

There is no design that grows on someone, people are simply forced into the design with eye strain.

 

[Betty Swollocks]

This lid comes with option code 441 - smoker's package. Standard car has this open tray.

I agree that it looks horrible without the smoker's package

Er, yes....thanks for that.

The thing is, it used to come with the lid even when you didn't take the smoker's package. I know because I have this on my M3.

But isn't the smoker's package a no cost option??

Yes.

I agree it looks odd guys, but I have a 335i coupe and I find the lack of storage space a huge mission. Maybe they got complaints? Even having to pull out the side storge binnacles is tedious every time I want to put my wallet somewhere. The open ashtray would now be able to serve as a storage spot for my cellphone....

AAGGGHHHH!!!! It did before!! I use my storage tray for things all of the time.

Lets get this straight. Before you had a lid whether you went for the storage tray or the smokers package.

 

[Shakal]

It probably has to grow on people.

I must say that more I look LCI more I like it.. Its closer to F series now...

Will this E92 LCI be actual for at least 2 years ?

 

[picsoubmw]

BMW 3er Coupé : 360°-Ansicht

 

[Osnabrueck]

It probably has to grow on people.

The music in the first video is f-ed up imo. This is not the 1er or X1....Not a fan of the music in the second vid either, but it bends my toes less

Thought the same thing. Like... Is this a Jaguar commercial? Pretty tacky.

 

[Mii]

LCI E93 with pre-LCI M-Sport Package and Kidney?

This should be an official media mistake, looks like LCI E93 will be wearing pre-LCI M-sport package.

Source: BMW

 

[Giannis]

They were drunk when they were designing the facelift, and they are still drunk now that they publish it

 

[Mr Robert]

With the 3er Coupe it is an interesting concept because it is a relatively new direction for BMW taken with the E92 because it was no longer a 2dr 3er sedan. It was always sporty and we always showcased it's dynamics but the car has to field a new level of desirability in light of increased competition so we made it appear more desirable to the consumer.

Is this not also a way to prevent the "skipping of a range" that could happen if the 1-series couple becomes a family and move directly to the 5-series instead of taking the long way via the 3-series? By increasing the youtfull elements in marketing the 3-series, the 1-series customer will have an easier task in facing the fact that he or she is not 25 anymore. Before, the 3-series and 5-series were both quite grown-up in terms of image. Now, the 25 year old may still have a few years of relative youtfull driving.

At the same time, the 5-series needs to be a bit more mature, as the now-awakened 3-series owners seeks something that is not as associated with retired people as the 7-series but still a means of transportation that is comfortable and tells the world that the driver is concious.

 

[Human]

Yeah, I have to agree, that it looks better in these vids…but still not a fan of it. Missing the old aggressive face of the 3-Coupé!! Which make it very elegant and dynamic…

Although I have no reservations about the styling of the of the current coupe/cabrio, I hope the next model series will go the F10 / F01 way in terms of front nose design i.e. vertical kidney grill....the front of the current cars are to 'sharp' and pointed.

The 'nose job' of yesteryear BMW's were actually brought back with the current 1er...vertical kindney's...I knew then that BMW is changing direction, as with the E46 models....the styling is back and it's evident in the F10 and F01

 

[klier]

^ you're right, the vertical shart nose grille will be present on the next 3er for sure. And looking back at things, you're also right in saying that the current 1er brought back the idea of a vertical nose.

I must say that more I look LCI more I like it.. Its closer to F series now...
Will this E92 LCI be actual for at least 2 years ?

This LCI will stay on sale even a while after the introduction of the next gen 3er sedan.

 

[bmer]

This should be an official media mistake, looks like LCI E93 will be wearing pre-LCI M-sport package.

Yeah, looks like they took the easy way and just photoshopped a pre-FL E93 M-package.

 

[klier]

Yeah, looks like they took the easy way and just photoshopped a pre-FL E93 M-package.

They really did! It's a pre FL no doubt, but they DID photoshop the LED blinkers on it

 

[ree]

They really did! It's a pre FL no doubt, but they DID photoshop the LED blinkers on it

Most of the car manufactures using photoshop for facelifted models…VW, Mercedes, Audi and now even BMW! It's sad, that they don't go the professional way, by taking real photos of the facelifted model!

 

[Mr Robert]

Personally, I'm very happy they use PS instead of those totally talentless photographers they usually use when taking official pictures...

 

[Zafiro]

Like I said before. M-package is a must for FL E92.