Connect to the grille or become part of the grille?
The new X3 ushers in the new sharper design language for the new X models. So it starts the ball rolling for everything to come. AutoBild are on the fifth render and yet our relationship is still cold after the Quandt's freeze out after the VW Diesel Gate issue that threatened to encase BMW into VAGs deception therefore affecting the stock price.
Similar to an issue flagged last week in regards to BMW's USA sales when said media decided to overlook that BMW like everybody else are seeing less demand for the core models in the portfolio but increases for the X models in the SUV segment which is driving the North American market.
But whilst I am in China as part of the Next 100 Years Tour an event which is not about the past but the future which is a brave thing to do with the Vision 100 Next, its all about going forward.
Since BMW were exonerated from the recent emissions report, I hear from Munich we are seeing extra traffic on the basis that the report has buoyed customers in Germany at least.