Design FIRST
Vorsprung Visionary
Not the best quality but gives you an idea. Either way it looks much better than the first prototypes.![]()
Glossy black rocker skirts deleted
Not the best quality but gives you an idea. Either way it looks much better than the first prototypes.![]()
Somehow, I think the re-profiled G60/G90 facelift is starting to look even more cooperate and in line with the brand new G50/G84 facially than the previous G60/G90 test vehicle.
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Come on, the M5 spy pics show the front lights entirely! These renders should be way more accurate.
Source ?
Here is some information available to "the common person" on the Internet:
"In 2025, the BMW 5 Series (G60) reclaimed the title of the world’s best-selling executive car, overtaking the Mercedes-Benz E-Class (W214). While both models launched around the same time, BMW’s flexible powertrain strategy (offering ICE, PHEV, and the electric i5 on one platform) gave it a significant volume advantage, particularly in Europe and the US.
2025 Global Sales Performance
As of the end of Q3 2025, the BMW 5 Series leads the segment with a global market share of approximately 5.7%, while the Mercedes-Benz E-Class follows in third place (behind the Audi A6) with a 5.1% share.
Metric (YTD 2025) BMW 5 Series (G60/G61) Mercedes-Benz E-Class (W214) Global Growth +32.6% YoY -0.3% YoY Segment Rank #1 (Executive Cars) #3 (Executive Cars) Key Strength Strong i5 (EV) adoption High PHEV (Hybrid) mix Regional Performance Leader in Europe & USA Competitive in China (LWB)
Key Drivers of the Gap
Model Philosophy Comparison
- The "i5" Factor: BMW’s electric variant, the i5, has been a massive success, frequently outselling the Mercedes EQE. By integrating the electric model into the 5 Series lineup rather than a separate brand, BMW consolidated its sales figures more effectively.
- Regional Shifts: * Europe: The 5 Series saw a dramatic 56% surgein demand in early 2025, while the E-Class grew by a more modest 19%.
- China: Mercedes-Benz has historically dominated China, but increased competition from domestic luxury EVs and a general 27% decline in Mercedes' Chinese sales in Q3 2025 allowed BMW to close the gap.
- USA: BMW passenger car sales grew nearly 10% in 2025, whereas Mercedes faced a 6% decline in the U.S. market.
- Production & Availability: Mercedes-Benz faced more significant supply chain headwinds and "generational shifts" in 2024/2025, which slowed the initial ramp-up of the W214 compared to the G60.
The sales data reflects a split in consumer preference for 2025:
- BMW G60: Attracted "tech-forward" buyers and those wanting a sporty driving experience, with the M5 Touring and i5 M60 acting as strong halo models.
- Mercedes W214: Remained the choice for traditional luxury and comfort, but its reliance on a high-price strategy and the "Superscreen" technology received a more polarized reception from legacy buyers."
End of production: October 2031 for the G60 and G90 sedans. While the G61 and G99 tourings will be finished by June 2032. Hopefully, this potential extensive facelift will be a game changer for the whole G6X and G9X families to justify their longer production cycles.This car will be with us until 2031 I believe, BMW better get this FL right.
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