What is your favourite "slogan" for a car manufacturer?

[PC Valkyrie]

Hi all. There have been some very memorable "slogans" or "phrases" used by various auto manufacturers for advertising. Examples that stick in my mind in recent history include;

Lexus. The relentless pursuit of perfection.

Audi. Never follow.

Mercedes Benz. Engineered like no other.

BMW. The ultimate driving machine.

What's your favourite? And please add to this very short list if you know of anymore, as I know there are so many more that escapes me right now.

 

[Zafiro]

Not my favorite but

Audi - vorsprung durch tecknique

 

[cawimmer430]

Not my favorite but

Audi - vorsprung durch tecknique

Vorsprung durch Technik

 

[Zafiro]

Vorsprung durch Technik

damn you you german dude At least I spreak better swedish than you

 

[cawimmer430]

Cool ones...

VW - Driver's Wanted

MB - Die Zukunft des Automobils

BMW - Freude am Fahren




Some lame ones...

Mitsubishi - Creating Together

Ford - Besser ankommen

Opel - Frisches Denken

 

[cawimmer430]

damn you you german dude At least I spreak better swedish than you

And I speak better German.

 

[Zafiro]

Jaguar - Unleash a Jaguar

Rover - A Class Of Its Own.

Mercedes - Engineered to move the human spirit

FIAT - Driven by passion. FIAT

Subaru - Subaru. Think. Feel. Drive.

Ford - Have you driven a Ford lately?

Hyundai - Prepare to want one

Kia - Kia. The Power to Surprise

Porsche - Porsche, There is No Substitute

Cadillac - Standard of the World

Buick - Buick. The spirit of American style

SAAB - Saab. Move your mind

Lincoln - What a Luxury Car Should Be

 

[Mr. M]

VW - It's time

Maserati - Excellence through passion

 

[bum-man]

Audi or Toyota.

 

[Bruce]

Pagani's: "A complex search for simple solutions"

Good thread btw!

 

[LaArtist]

wow that pagani one is cool..didnt know about that..

Volvo For LIfe

PS
I like BMW´s most i guess..its raw

 

[Yperion]

BMW - Ultimate Driving Machine
Alfa Romeo - Driven by Passion

I also like: Audi - Nothing to prove.

and Audi RS4 - Designed to Thrill.

 

[siko]

My favourite which are to me the most memorable ones are :

• BMW - Ultimate Driving Machine
• VW - Driver's Wanted

... two classics!

 

[donau]

My favourite which are to me the most memorable ones are :

• BMW - Ultimate Driving Machine
• VW - Driver's Wanted

... two classics!

Yes they are! They both hit the nerve with those slogans. I would also have to go with the "there is no substitute" as one that I like.

And BTW, good thread PC Valkyrie!

 

[phaeton]

VW = Aus Liebe zum Automobil - For the Love of the Car

 

[Giannis]

BMW - Sheer driving pleasure
BMW - Ultimate driving machine
Audi - Vorsprung durch Technik
Volvo - Volvo for life
Saab - Saab 9-3 Born of jets

 

[Merc1]

My favorite of all time was:

"Engineered Like No Other Car In The World" - Mercedes-Benz. That really meant something then, it was true!

Now I think Porsche's "No Substitute" is my favorite.

M

 

[Centurion]

Porsche - There is No Substitute

That slogan says it all and is 100% true. There are absolutley no substitute for the 911. It is unique.

 

[Zonda]

Renault - A certain winner

Only one I could think of now.

 

[Tumbo]

The worse one gotta be Mazda = Zoom zoom !