F01 is a stunner. Believe me.
It has a huge presence, and it looks utterly modern.
Yes, exterior & interior are familiar to the lines we already know from other BMW models, but that doesn't make F01 less impressive & stunning.
It looks nothing like E60 5er in person.
I'm just as confident as I were in X6 look case, or M3 first drive case. When people started to cry how horrible the X6 looks, or how M3 completely lost its edge.
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A8, S-class & LS are excellent cars but ...
When compared with F01 IRL in comparable trim F01 looks the most formidable & serious, very sporty & classy elegant.
LS looks sporty but conservative.
S-class classy but bloated.
A8 still has that sporty+classy feel, but it looks completely dated. The new Mk will adddress that. But it still looks less modern in the overall appearence than F01.
E65 lost its modernity edge quickly since it hadn't many flame surfacing elements - elements so distinctive for other BMW models. That change a bit after FL, but not enough.
F01 is very different. It will look modern for many more years than E65 did. The look is not as daring & controversial as E65 when debuted, but there are still some design details which will be deal-makers / deal-breakers.
Like I said before: it's love or hate thing all over again. People who hated modern BMWs will hate F01 as well. People who love modern BMWs will like F01. People who find E65 too controversial will love the F01. People who love E65 for its controversiality will find F01 boring & predictable. Etc etc.
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So, ... Until the new A8 comes F01 7er will be in the center of spotlights. Not even the W221 & LS facelifts can change that. I'm very eager to see how far Audi will go. My sources told me new A8 design will be VERY evolutionary (no surprises at all) inside & outside, yet some exterior details will make the car a bit to sporty looking. Like having S-line kit standard. Some are afraid Audi is going a bit to far with this aggressive sporty look on new A8.
But it seems Audi tries to beat BMW in sporty image & appearence at any price.