Vs W212 vs F10 Sales

[LaArtist]

Now that both cars are at the end of their life cycle..

How about finding out which one won the sales race.

All i can find is that the W212 reached 550.000 sales back in 2011 only 2 years after its debut.

I would guess if it kept around the same pace it should have landed north of 1 million sold by end of 2015.

The F10 numbers ile leave to the BMW guys.

 

[klier]

Will be very similar I bet. And both over one million.

 

[LaArtist]

something tells me that the W212 sold more, and i also think it sold more than W211

 

[klier]

I think the F10 is going to win this round

 

[EnI]

What are we talking about here? The sedan sales only? Or the whole family sales? If the latter then we have a problem since MB also includes coupe, cabrio & CLS sales in the E-based family sales (beside the sedan & wagon); while BMW 5er sales figures (if not specified differently) include also GT sales figures.

When it comes to sedans sales 5er outsells E-class by a margin (several 10k every year) ... while E-based family (incl. coupe, cabrio & CLS) is outselling the 5er family (incl. GT)!

MB E-class sedan failed to be on par with 5er sedan in sales due to MB's few-years-long debacle with dealership network in China. Only in 2015 MB were able to stabilized the China situation, and starting to catch up BMW (and Audi) in sales.

 

[Star&Car]

If the numbers are similar I will be shocked,because of the W212 failed in China badly compared to it's conterparts A6L and 5erLi.

 

[LaArtist]

What are we talking about here? The sedan sales only? Or the whole family sales? If the latter then we have a problem since MB also includes coupe, cabrio & CLS sales in the E-based family sales (beside the sedan & wagon); while BMW 5er sales figures (if not specified differently) include also GT sales figures.

When it comes to sedans sales 5er outsells E-class by a margin (several 10k every year) ... while E-based family (incl. coupe, cabrio & CLS) is outselling the 5er family (incl. GT)!

MB E-class sedan failed to be on par with 5er sedan in sales due to MB's few-years-long debacle with dealership network in China. Only in 2015 MB were able to stabilized the China situation, and starting to catch up BMW (and Audi) in sales.

Fair would be sedan and wagon.. No coupes, CLS and cabrios..and no GT from BMW..

 

[Rolf]

It will be pretty close between both cars, I would probably also say just over 1mill, maybe 1.2mill each.

Edit: Ok it seems that the figures are higher than what I estimated, so we could be looking at close to 2mill each.

 

[hovabongZA]

I would have been surprised if the w212 outsold the F10, the 5 series had it beat in both exterior and interior styling and it drove better, heck I'd be shocked!

 

[Sunny]

I would have been surprised if the w212 outsold the F10, the 5 series had it beat in both exterior and interior styling and it drove better, heck I'd be shocked!

Not to mention better engines and transmission (at least here in US).

 

[klier]

F10 was better with everything and wins this round.

 

[Sniper]

Bmw 5-series production (wiki), in 2014 373,053 units! Any questions?

 

[LaArtist]

Crunch the numbers for 10,11 and 12 as the wiki on W212 only shows total production those years.

W212: 971.994
F10: 903.485

 

[EnI]

Worldwide sales (source: BMW AG Annual Reports):

F10 5er sedan + F11 touring:

2010: 179,680 + 17,288 = 196,968
2011: 248,835 + 61,215 = 310,050
2012: 280,504 + 57,425 = 337,929
2013: 295,877 + 50,820 = 346,697
2014: ....................... = 373,053 (incl. 5er GT sales)
2015* : ...... = 258,842 till 30th September 2015 (incl. 5er GT sales)
--------------------------------------------------------------
Total: ..................... = 1,823,539

OK, take out approx 22k of GTs in 2013, and 15k till 30zh Sept 2015 ... and you get approx 1,786,500 F10 5er Sedans & F11 5er Tourings sold from the introduction of F10 in January 2010 and of F11 in September 2010. And F10 / F11 still have almost a full year of sales in their respected life cycles. So, in total more than 2.1 million 5er sedans & tourings will be sold during the whole life cycle!


Entire MB E-class segment (sedan + wagon + coupe + cabrio + CLS)
(Source: Daimler AG Annual Reports):

2009: 212,100
2010: 330,800
2011: 340,100
2012: 313,600
2013: 332,000
2014: 329,000
2015*: 233,000 (till 30th September 2015)
-----------------------------------------------
Total: 2,090,600


So, 2,090,600 (entire E-class segment) vs 1,786,500 (5er sedan & touring only) ... the difference of 304,100 cars ... with F10 / F11 still having almost a full year of sales ahead ... and the MB figure also includes the sales of E coupe, E cabrio AND CLS - and the year 2009 also includes some W211 sales as well!!!

Those figures are official & they DO NOT LIE.

F10/F11 has been much more commercially successful than W212 sedan & wagon. IT'S A FACT.

 

[Rolf]

This information has been extracted from annual reports as well as quarterly reports from Mercedes website. Figure from March 2009 to June 2011 was from an article to illustrate milestone success of the E-class in 2011.

E-class W212:
From March 2009 till June 2011 - 440,000 saloons and wagons. (550,000 with coupe and cabriolet)
2009 - 212,100
2010 - 330,800 (252,775 saloons and estates)
2011 (including CLS/Coupe/Cabrio) - 338,386 (244,341 saloons and estates), 32,533 CLS rest were coupe/cabrio.
2012 (including CLS/Coupe/Cabrio) - 314,000
2013 (including CLS/Coupe/Cabrio) - 332,000
2014 (including CLS/Coupe/Cabrio) - 329,000
2015 (including CLS/Coupe/Cabrio) - up to end Nov 2015 - 274,099 (estimated to end Dec 2015 based on Nov 2015 figure of 24600) - 298,700
Total from March 2009 to Dec 2015 (including CLS/E-class Coupe and Cabrio)
- approx. 2,154,986

 

[Sniper]

with coupe, convertible and CLS, sales of the sedan/wagon w212 never close to sedan/touring f10 after 2011 ( sales in 2013 BMW 5 Series Sedan 295,877 Touring 50,820 )

 

[LaArtist]

Worldwide sales (source: BMW AG Annual Reports):

F10 5er sedan + F11 touring:

2010: 179,680 + 17,288 = 196,968
2011: 248,835 + 61,215 = 310,050
2012: 280,504 + 57,425 = 337,929
2013: 295,877 + 50,820 = 346,697
2014: ....................... = 373,053 (incl. 5er GT sales)
2015* : ...... = 258,842 till 30th September 2015 (incl. 5er GT sales)
--------------------------------------------------------------
Total: ..................... = 1,823,539

OK, take out approx 22k of GTs in 2013, and 15k till 30zh Sept 2015 ... and you get approx 1,786,500 F10 5er Sedans & F11 5er Tourings sold from the introduction of F10 in January 2010 and of F11 in September 2010. And F10 / F11 still have almost a full year of sales in their respected life cycles. So, in total more than 2.1 million 5er sedans & tourings will be sold during the whole life cycle!


Entire MB E-class segment (sedan + wagon + coupe + cabrio + CLS)
(Source: Daimler AG Annual Reports):

2009: 212,100
2010: 330,800
2011: 340,100
2012: 313,600
2013: 332,000
2014: 329,000
2015*: 82,100 (till 30th September 2015)
-----------------------------------------------
Total: 1,939,700


So, 1,939,700 (entire E-class segment) vs 1,786,500 (5er sedan & touring only) ... the difference of 153,200 cars ... with F10 / F11 still having almost a full year of sales ahead ... and the MB figure also includes the sales of E coupe, E cabrio AND CLS - and the year 2009 also includes some W211 sales as well!!!

Those figures are official & they DO NOT LIE.

F10/F11 has been much more commercially successful than W212 sedan & wagon. IT'S A FACT.

Well you make assumptions on the GT sales, and also we do not know how much the CLS, e coupe/cab sold..

I trust you that the F10 might come out on top, but its damn close.. like rolf showed

I wish that both brands as a farewell to a modell break down sales and give a report of the performance.. im waiting for MB to do this for the W212.

Ile say this again, the W212 catches unecessary flack on this forum, obviously its a much appreciated car around the world, ive had mine for nearly 3 years and it has 70K km on the clock, and i changed the first thing the other day.. the damn windshield wipers.


I remember clearly when they released the W212, it was a much more thrilling release to me than the W213, i remember that intoduction brown color, i always thought it was a great looking E class, especially the pre FL front, the post FL rear is nicer though.

I wish that when MB roll out the W213 properly ile get the same excitement from it, but so far its lacking to be honest.

 

[EnI]

Best 5er GT sales figure was about 25k a year, while CLS was peaking way beyond 30k. And current GT annual sales are around 20k - so my estimate was pretty generous. Also: E-family sales include CLS sales figures for the whole E life cycle, while the sales figures of 5er GT are included in only last two years of total 5er family sales figures. Not to mention E-class Copue & Cabrio are included in the total sales figures - and both combined are selling in much larger volumes than CLS. So, be sure 5er sedan & touring are way ahead of W212 sedan & wagon in sales. It's not that close. The difference will measured in several 100k units.

 

[nikola1984]

F10 win.Go next.

 

[LaArtist]

Best 5er GT sales figure was about 25k a year, while CLS was peaking way beyond 30k. And current GT annual sales are around 20k - so my estimate was pretty generous. Also: E-family sales include CLS sales figures for the whole E life cycle, while the sales figures of 5er GT are included in only last two years of total 5er family sales figures. Not to mention E-class Copue & Cabrio are included in the total sales figures - and both combined are selling in much larger volumes than CLS. So, be sure 5er sedan & touring are way ahead of W212 sedan & wagon in sales. It's not that close. The difference will measured in several 100k units.

i belive you, but it would be nice to see facts and not assumptions, this thread is just made to post the numbers we got, not to start any shit.. but unfortunetly the companys bake in the numbers these days..

lets see if we can get any clearer in the future