I'm refering to the remarks DaSilva made about the A5 being the best design he's made, or something like that?
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I'm refering to the remarks DaSilva made about the A5 being the best design he's made, or something like that?
I'm refering to the remarks DaSilva made about the A5 being the best design he's made, or something like that?
Ah yes. Those remarks are true - they came straight from D'Silva's mouth.
Damn!
I always thought he was Portuguese.
How wrong I was...Oh well. Thank you for clarifying that.
NarutoRamen
Kraftwagen König
The A5 better not look like that...I say it should be as close to the Nuvolari as possible. That chop of the blue A5 looks horrible. I'm not saying that it's a bad design but it isn't anything new or fresh. It looks so bland and is easily upstaged by even the G35 coupe...I'm not even going to compare that chop to the 3er.
klier
Premium
I hope it doesn't look like that, it's nothing but a bigger TT!
That's exactly wat I was going to say. Then again, we know Audi and it's boring ways
I like it too. And to be honest I think it's pretty close to what we'll on March, of course some details on the front end will be different, but i think is the best so far.
That's exactly wat I was going to say. Then again, we know Audi and it's boring ways
Hey I happen to be impressed with Audi's designs, their the cleanest on the market these days! They have a few models I prefer over rival company's!
1) A8
2)A6
3)Q7
4)R8
^
I agree with above.
In my opinion, Audi currently has the best looking range of cars.
There is NOT a single model which I find ugly. From the A3 to the R8, even the A4 is understatedly handsome, the A8 looks sublime, the Q7 is the best looking SUV on sale today and the A6 Avant is by far the best looking Estate ever made IMO.
Walter D'Silva is a genius!
In term of looks, Audi, however, is only beaten in my personal Top 10 list by Maserati, Ferrari, Aston Martin and Lamborghini.
I agree with above.
In my opinion, Audi currently has the best looking range of cars.
There is NOT a single model which I find ugly. From the A3 to the R8, even the A4 is understatedly handsome, the A8 looks sublime, the Q7 is the best looking SUV on sale today and the A6 Avant is by far the best looking Estate ever made IMO.
Walter D'Silva is a genius!
In term of looks, Audi, however, is only beaten in my personal Top 10 list by Maserati, Ferrari, Aston Martin and Lamborghini.
EnI
Piston Pioneer
I can see Audi having similar problem in the future like BMW had in the 90s.
In the 90s BMWs were refined, elegant, understated, with clean & smooth design, yet they all look the same. Initially everybody like the cars but with time the design become boring. Also customers started to acknowledge that. OK - sameness & cohesiveness is needed for better brand recognition & image but at some point the design has to move on - with emphasis on differentiation between model lines.
And same can happen to Audi very soon - people / customers will start to be sick & tired be the eternal sameness of design. So ... Audi people are smart so they will definitely take a fresh approach & start to differentiate the model lines. And here the problem starts. What to do next? Eg. BMW top officials were deciding about going retro, evolutionary, revolutionary (completely ditching traditional BMW design trademarks), or avantgarde. They decided for avantgarde - for the design we know today.
Audi can go evolutionary. But for how long?
Retro? Retro designs age quickly - except iconic cars (eg MINI, 911, etc).
Revolutionary? Perhaps, but it's risky.
Avantgarde? Perhaps, but it's also risky.
The problem is that when you have "perfect" designs it is very hard to produce new one which is even more beautiful & "perfect". Question: how more clean & simple can Audi be? Answer: it can't be. Look at the A5: there are some signs of "new era": eg. wavy shoulder line. Which by definition is not a clean & simple design.
My guess is that people who love "clean & simple by Audi" so much will be disappointed sooner or later since Audi will go more exciting & less clean & simple. Maybe not with a big jump like BMW did, but with slow but persistent steps.
And this will be a truly important step for Audi. I'm all excited already.
In the 90s BMWs were refined, elegant, understated, with clean & smooth design, yet they all look the same. Initially everybody like the cars but with time the design become boring. Also customers started to acknowledge that. OK - sameness & cohesiveness is needed for better brand recognition & image but at some point the design has to move on - with emphasis on differentiation between model lines.
And same can happen to Audi very soon - people / customers will start to be sick & tired be the eternal sameness of design. So ... Audi people are smart so they will definitely take a fresh approach & start to differentiate the model lines. And here the problem starts. What to do next? Eg. BMW top officials were deciding about going retro, evolutionary, revolutionary (completely ditching traditional BMW design trademarks), or avantgarde. They decided for avantgarde - for the design we know today.
Audi can go evolutionary. But for how long?
Retro? Retro designs age quickly - except iconic cars (eg MINI, 911, etc).
Revolutionary? Perhaps, but it's risky.
Avantgarde? Perhaps, but it's also risky.
The problem is that when you have "perfect" designs it is very hard to produce new one which is even more beautiful & "perfect". Question: how more clean & simple can Audi be? Answer: it can't be. Look at the A5: there are some signs of "new era": eg. wavy shoulder line. Which by definition is not a clean & simple design.
My guess is that people who love "clean & simple by Audi" so much will be disappointed sooner or later since Audi will go more exciting & less clean & simple. Maybe not with a big jump like BMW did, but with slow but persistent steps.
And this will be a truly important step for Audi. I'm all excited already.
Zafiro
Supreme Roadmaster
Brookside
Schwarzwald Sprinter
I can see Audi having similar problem in the future like BMW had in the 90s.....
My guess is that people who love "clean & simple by Audi" so much will be disappointed sooner or later since Audi will go more exciting & less clean & simple. Maybe not with a big jump like BMW did, but with slow but persistent steps.
And this will be a truly important step for Audi. I'm all excited already.
Eni has absolutely nailed it...Audi's predicament is the evolution of a design dna that has been refined to the point of predictability-
It is time for them to break the mold...at least on one model...so as to move the aesthetic forward
in a direction that may offer up a wider range of perceptions as to what constitutes "Audi-ness".
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Audi
Audi AG is a German automotive manufacturer of luxury vehicles
headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the
Volkswagen Group, the company’s origins date back to the early 20th
century and the initial enterprises (Horch and the Audiwerke) founded
by engineer August Horch (1868–1951). Two other manufacturers (DKW
and Wanderer) also contributed to the foundation of Auto Union in 1932.
The modern Audi era began in the 1960s, when Volkswagen acquired Auto
Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
Official website: Audi (Global), Audi (USA)
Official website: Audi (Global), Audi (USA)
