It's all about product strategy & what you can do and can afford to develop & produce.
Therefore BMW, MB, Audi will offer 2 models: a regular more boxy & utilitarian SAV + a coupeish SAC.
While others like RR, Porsche, Alfa Romeo, Jaguar, Maserati etc offer one model only - looking like a very sporty SAV, with rakish roof & rounded tail.
X4 just wouldn't work along X3 with just a bit rakish roof yet still SAV-like tail (although a bit rakish & rounded). There would be not enough difference. I guess X3 sales would suffer quite a bit. So, one of the models would be completely redundant.
While current strategy works: a more utilitarian SAV + a totally coupeish SAC. The sales overlap just slightly - since both models are so different in character ... despite sharing almost the same front & similar / same character lines, not to mention the same interior.
The formula just works.
Sporty ... what's sportier ... a more aggressive looking regular sedan or a 4dr coupe. I guess still the 4dr coupe looks sportier ... although to many the aggressive sedan is just sporty enough + more useful.
So, it's all up to individual customer: what (s)he likes, needs, desires, wants, expects, dreams etc