A1/S1 [Official] 2019 Audi A1


The Audi A1 is a luxury supermini car launched by Audi at the 2010 Geneva Motor Show. Sales of the initial three-door A1 model started in Germany in August 2010, with the United Kingdom following in November 2010.
What are those designers thinking when designing stuff for young people???

Yes, those desings are for young people (in this case young professionals who can afford a premium hatch like A1) NOT children! Those are real cars, not toys!

It's not just Audi's problem ... It's a general, common one.
 
What are those designers thinking when designing stuff for young people???

Yes, those desings are for young people (in this case young professionals who can afford a premium hatch like A1) NOT children! Those are real cars, not toys!

It's not just Audi's problem ... It's a general, common one.
Maybe not designers' fault,but those marketing people and board directors.
 
Yep, it's like old men thinking (being convinced to know best) what young people like & prefer. Lots of crazy colors, funky styling, overstyling, loud music, sports etc. Oh, yes.
 
Yep, it's like old men thinking (being convinced to know best) what young people like & prefer. Lots of crazy colors, funky styling, overstyling, loud music, sports etc. Oh, yes.

Choice is good. Anyone who wants a less extrovert hatchback and buy an A3, Golf or Polo for similar money.

We hare long complained about Audi's same sausage strategy and they are trying to break new grounds. I do agree that execution could be a bit better. Both the A1 and Q8 are heavy on styling.
 
This car proves once and for all to me that it will always be MB and BMW on top, with a wide gap between them and Audi.
 
Yep, it's like old men thinking (being convinced to know best) what young people like & prefer. Lots of crazy colors, funky styling, overstyling, loud music, sports etc. Oh, yes.
Much like the world first X2....
 
Much like the world first X2....
Exactly. The positioning of the A1 is no different than that of the Mini brand or the X2. Even the Juke for that matter was made a mockery of because of its extrovert looks. Yet it has been a smashing success.
 
Yep, it's like old men thinking (being convinced to know best) what young people like & prefer. Lots of crazy colors, funky styling, overstyling, loud music, sports etc. Oh, yes.

Yes-"Dr. Z." continues his attempts to master that hip Snoop Dogg vernacular when presenting/promoting "youthful" or "gangsta" products. But Snoop himself is now in his late 40s'.

Marketing is a bitch and the demographic is fickle.
 
Yeah, that seems rational. Based on one model. That's like dismissing the entire BMW product line because they make the 6er GT.
I never said my opinion was based on this one car. You made that assumption. Rather, I indicated that this one car was the last straw for me (ie., “proves once and for all”). I know you just live to argue with people on this board, but read a little more carefully next time.

Oh, and the 6er GT is utter garbage as well. Fortunately for BMW, the rest of their lineup, IMHO, is superior to Audi’s in almost every class.
 
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Saw 1 today. It looks pretty nice IRL actually. More mature than its predescessor.
Put just bigger wheels and that’s it

The VAG design groups are clashing and instead of forming unique identities they all share and inherit ideas.
The A1 spotted above could be mistaken as a VW or a Skoda. Not just an Audi.
 
Here’s The Most Basic Audi A1 Money Can Buy: Hubcaps, No Radio
You’ll have to entertain yourself on the commute to work.
When you see an ad for a new car – whether it’s online, in print, or on TV – you know the starting price is often a hoax. No, that doesn’t mean the car’s starting price is arbitrary. The entry-level cost is accurate. However, finding that bare-bones base model borders on impossible. Often, these trims lack features such as alloy wheels, advanced infotainment technology, and, sometimes, power window. But Audi takes the idea of entry-level seriously. The base Audi A1 Sportback – the cheapest trim you can buy in the automaker's native region – is picked over like a skeleton of its former self.

Right out the gate, the A1 lacks a radio – like, any radio at all. There isn’t even a basic head unit and four speakers. There’s no radio. Nothing. A slab of cheap black plastic with a cubby covers the gaping hole that would be there if the all the automaker did was omit the feature. Thankfully, the German luxury automaker spared a few cents for a black plastic cubby. It's crazy to think you can buy a new car – even the entry-level trim – without a radio. Also, the area usually occupied by the speakers at the bottom of the doors is covered in plastic. However, power locks and windows are standard.
You can spot the trim’s fleet-lot aspirations from the outside, too. Black plastic and simple design elements cover the front. The headlights look like units straight from the VW parts bin. These cost-cutting measures aren’t a bad thing; they’re just interesting to see coming from a luxury automaker. Move to the side profile of the A1, and you’ll notice the steel wheels poking out from under simple spoked hubcaps.

The A1 Sportback is cheap transportation that could be hard to find at the dealership. However, it may well serve someone who needs a new car. Then again, for lacking a radio and alloy wheels, the base A1 isn’t as cheap as you’d think – or hoped. The base trim starts at $25,122 (€21,700). That’s enough money for a non-luxury vehicle from a different automaker with a few options for added comfort and convenience. Or you could go for an even cheaper base model like the VW Polo – a car heavily related to the A1. It’s just as bare bones and about $10,000 (€10,000 ) cheaper. Then again, if you want an Audi — and you’re on a budget — here’s your chariot.
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Here’s The Most Basic Audi A1 Money Can Buy: Hubcaps, No Radio
 

Audi

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, the company’s origins date back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Volkswagen acquired Auto Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
Official website: Audi (Global), Audi (USA)

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