24 hours later and I'm still blown away by Ferrari's audacity to replace their flagship with a shooting brake, a body style that has traditionally been a coach builder's plaything. It's a big gamble, but I personally love it.
The complete re-imagining of the Grand Tourer is what gets me. Ferrari could have simply added 2 extra seats to the 599GTB and laughed all the way to the bank, but no. They threw out 50+ years of heritage, along with generations and generations of classic and iconic 2+2 designs and started with a clean sheet and presumably one question: "How do we make the best Grand Tourer possible?" This was their result - a modern-looking, spacious and practical Grand Tourer with all-weather ability and supercar-rivalling pace, whilst remaining more eco-friendly than ever. People will moan and complain that this car isn't as pretty as the 250GT Lusso or a 456M, but the fact is, the FF will be a far greater Grand Tourer than any other Ferrari before it.
Ultimately, the FF embodies the attitude of the management currently at the helm of Ferrari - constantly moving forward, unwilling to be held back by the past and challenging the normal conventions to ultimately create the best car possible. For that, this car should be celebrated and hailed as a triumph.