Also is this Ferrari see the benefits of awd, or is it a reaction to Lamborghini steadily becoming a serious threat to them? 

The new Ferrari is about to arrive
The FF unveiled on The FF revealed to the world - Svelata la nuova FFour
A revolutionary four-seater, four-wheel drive V12 Ferrari: exceptional performance and versatility
Maranello, 21st January 2011 – The official Prancing Horse web site, Ferrari.com, has revealed the first photographs of the new FF, the company's most powerful, versatile four-seater ever, as well as its first ever four-wheel drive car.
The FF - an acronym for Ferrari Four (four seats and four-wheel drive) - ushers in an entirely new GT sports car concept. A decisive break with the past, the new car represents not so much an evolution as a true revolution.
This new V12 melds to an unprecedented level an extremely sporty, high-performance character with incredible versatility, superb comfort and sophisticated elegance, guaranteeing both driver and passengers an absolutely unique driving experience.
Designed by Pininfarina, the shape and proportions perfectly interpret the FF's harmonious blend of sporting DNA and extraordinary usability.
The FF features the company's first ever four-wheel drive system. Ferrari's exclusive, patented 4RM (four-wheel drive) weighs 50 per cent less than a conventional four-wheel drive system, maintaining perfect weight distribution (53 per cent over the rear axle). Completely integrated with the car's electronic dynamic control systems, the four-wheel drive technology delivers record levels of performance on all terrains and in all conditions via continuous and intelligent predictive torque distribution to all four wheels. The FF is also equipped with the latest magnetorheological damping system (SCM3), as well as the most recent development in carbon-ceramic brakes from Brembo.
Exceptional performance levels come courtesy of the new 6,262 cc direct injection engine which develops 660 CV at 8,000 rpm. In tandem with its transaxle dual-clutch F1 gearbox, stunning acceleration figures (0-100 km/h in 3.7 sec.) are guaranteed. The new model's class-leading weight-to-power ratio of 2.7 kg/CV, along with its ideal weight distribution, ensures exceptionally responsive handling. The result is that owners will be able to enjoy the FF's prowess over a wide range of uses: city driving, on low grip or snow-covered surfaces and on the track. Performance aside, Maranello's latest model also offers standards of passenger space, comfort, in-car spec and equipment previously unheard of in such a high-performance car. It can comfortably accommodate four people and their luggage, thanks to the best cabin space and boot capacity (450 litres extendable to 800) figures in its category, including four-door cars.
A vast array of personalisation options and accessories has been developed for the FF. These include six model-specific exterior colours and sumptuous interior trim incorporating specially selected and treated aniline leather.
The FF, which will make its official debut in occasion of the upcoming Geneva Motor Show, is presented today with the first three photos from a dedicated shoot by Giovanni Gastel.
TECHNICAL SPECIFICATIONS
Engine
Type 65-degree V12
Overall displacement 6,262 cc
Maximum power 660 CV @ 8,000 rpm
Maximum torque 683 Nm @ 6,000 rpm
Dimensions and weight
Length 4907 mm
Width 1953 mm
Height 1379 mm
Dry weight* 1790 kg
Weight distribution 47% front, 53% rear
Weight/power ratio 2.7 kg/CV
Performance
Maximum speed 335 km/h
0-100 km/h 3.7 sec
Fuel consumption and emissions (ECE+EUDC)
Fuel consumption** 15,4 l/100 km
Emissions** 360 g/km
* European market version
** With HELE system
Why in the world would they make it a hatchback? I will be trying to answer that all weekend... 
Why in the world would they make it a hatchback? I will be trying to answer that all weekend...
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I used to cringe when dissenters categorized the Panamera as a hatchback. What will the cynics call the FF, a two door station wagon?
*ahem*
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And judging by the roof rails and the luggage, this one is ready for the holiday.
Nothing is what it used to be
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C'mon people let's show some sophistication here... This isn't a hatchback - it's a Shooting Brake: one of the classiest and most exclusive body shell types. There's a long history of Shooting Brakes being purveyed to only the most select and discerning of buyers. Something us plebs just wouldn't get.
This thing is aimed at the absolute upper echelon. It's heavy because it's not a supercar - Ferrari has enough of those.
Sheer drama, pure excess - a Ferrari as it's meant to be.

C'mon people let's show some sophistication here... This isn't a hatchback - it's a Shooting Brake: one of the classiest and most exclusive body shell types.
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