Actually, Maybach is quite well known in the States, and mostly by younger demographics (in fact, the problem for them IMO is that older demographics don't know of it enough, or see it as some glorified Pop Culture schtick... I.e, the ones who might afford it, don't want anything to do with what it implies). It's most vast form of popularity is with the Hip-Hop ghetto-fab culture. Rappers still use it in Video's, and song titles/lyrics ("Maybach Music", etc.). This hasn't helped it with enthusiasts, of course, as Rappers seem to be the only ones dumb enough to buy a price tag, i.e, they don't care to notice how archaic, or butt a$$ ugly and dated the car looks. If it costs $400K, and has the cache to their culture, it is embedded as one of their ultimate show-off cars. Of course, on the flip side, not many cars (read, no cars really) offer such extravagant luxury, but I think anyone with half a brain would pick the Phantom every single time.