SCOTT27
Lap Time Luminary
I'm not even amused anymore by the claims like "it doesn't sell well in US, so it must be a shitty product". It's a global product. Some markets like it more than others. It's a fact.
And it's not a dud either. Some other, even cheaper or more attractive models, sell in much lesser or similar annual figures.
Eg. the annual worldwide sales figures for 5er GT (20-25k per year) are approx. on the same level as annual worldwide sales figures of:
- 2er Coupe,
- 2er Cabrio,
- the whole 6er family in total (all 3 variants: Coupe + Cabrio + GC),
and much higher than eg Z4 sales figures.
While 3er GT sales numbers are even better; and so are eg, the sales numbers of X4 (58k in 2016) & X6 (43k in 2016).
Those are niche cars. Don't expect annual sales figures in 100+k units area.
Yes the 5er GT is not considered as volume so it accounted for 10% of total global 5er sales (F10) is the average expected. However in the first few years it exceeded that percentage settling down through its age to around 10% its stability helped by the introduction of M Sport and the more accessible 520d.
The 3er GT was also at an expected 10% of total 3er units but has exceeded this by 20-25% of total 3er units.
What is also unexpected that there was a new customer base to the 5er GT and BMW.
The same goes for the 3er GT it has a popular market in Europe as customers are used to fastback cars and the premium ability to own a hatchback model such as the BMW 3er GT.
Whilst most cars work in nearly all markets. Not all of them work another example is the Mercedes-Benz R-Klasse.
It found its niche and was a best seller in China as was the 5er Gran Turismo which is seen as a more opulent choice than the 5er Li. Which has now been replaced.