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PLANO, Texas (Feb. 1, 2023) – Serious spaciousness – Toyota is giving a glimpse inside the first-ever 2024 Grand Highlander ahead of its world premiere on February 8, 2023. A unique SUV with room for all and the “stuff” we need, Grand Highlander is the active family cruiser fit for everything from short excursions to cross-country adventures. With a spacious third row with ample legroom for adults and children coupled with enough cargo space to fit seven pieces of luggage in the back – the freshly designed, three-row SUV is fully functional for the road ahead. Want to see the vehicle yourself? Tune into Toyota’s YouTube channel @ToyotaUSA after the reveal to see this exciting addition to the Highlander family. Toyota USA Newsroom

Toyota Motor North America (TMNA) celebrated outstanding accomplishments throughout 2022 in innovation as well as sustainability, equity and philanthropy. Toyota not only fulfilled but exceeded its values of continuous improvement, mobility for all and respect for people and the planet through various memorable achievements like its continued electric vehicle lineup expansion and strategic partnership developments. Toyota has been operating in the United States for 65 years, and as it celebrated its decades of success in the U.S. market, the company also recognized its fifth anniversary of relocating its corporate North American headquarters to Plano, Texas. Here, it physically unified its manufacturing, finance, sales, marketing and...

PLANO, Texas (Jan. 11, 2023) – Aligning with its goals to provide energy solutions for customers while working toward making cleaner energy sustainable and resilient for all, Toyota Motor North America (Toyota) has recently entered into an agreement with WattTime to provide certain health and environmental impact data to Toyota and Lexus customers with eligible vehicles to enable them to find ideal charging times to reduce emissions when charging at home. By using this data to make more informed decisions on charging times, customers are empowered to do their part to help reduce power plant emissions that impact human health and climate change. Leveraging the power of the Remote Connect feature within the Toyota and Lexus apps, Toyota...

Toyota Motor Corporation (Toyota) announces today that it has commenced sales of all-new Prius Series Parallel Hybrid (HEV) models. It will also launch Plug-in Hybrid (PHEV) models around March this year. Launched in 1997 as the world's first mass-produced hybrid car, the Prius has driven uptake of HEVs as a new-generation eco-car with outstanding fuel efficiency. These days, hybrid technologies are employed in a wide range of different models that are loved and enjoyed by people all around the world. With a range of powertrain options being developed to promote carbon neutrality, Toyota wanted to create a new Prius HEV that customers would enjoy and cherish as the car of choice for generations to come. Developed under the "Hybrid...

PLANO, Texas (Jan. 9, 2023) – Toyota invites drivers to stand out in the all-new 2023 Toyota Crown with the “Says So Much” campaign. The campaign conveys how great it feels to show off the jaw-dropping style and performance of Toyota’s all-new sedan. “‘Says So Much’ celebrates the customer who is always reaching for that next milestone,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “The all-new Toyota Crown customer wants a vehicle they can be proud of – one that celebrates their achievements. The campaign showcases the sedan’s dynamic presence and styling that will help our drivers stand out in the crowd.” The fully integrated targeted campaign was developed by Saatchi & Saatchi. The...

The Legacy Continues When the Toyota Prius made its groundbreaking debut in 2000, it changed the automotive industry forever. The high-tech sedan ushered in a new generation of vehicles that combined an electric motor with a high-efficiency engine. That unmatched legacy continues with the recent reveals of the all-new 2023 Prius and 2023 Prius Prime. As the most fuel-efficient Prius to date, the 2023 Prius has a EPA-estimated 57 miles per gallon combined fuel economy rating (LE FWD model), bringing accessible electrification to drivers everywhere. The 2023 Prius Prime also adds to the innovative nameplate. Now after a decade in production, this plug-in hybrid model continues to offer customers the flexibility of getting around town...

As Toyota’s lineup of vehicles continues to evolve, guests will still recognize the quality, durability and reliability they’ve grown to expect from the brand. Regardless of powertrain, guests will experience an impressive balance of efficiency and power across the vehicle segments. Read on to discover what’s new in Toyota vehicles for the 2023 model year: Sedans Toyota Camry Introducing the 2023 Toyota Camry Special Edition Nightshade: Available in gas, hybrid, four-wheel drive and all-wheel drive, the SE Nightshade stuns with 19-inch matte bronze-finished alloy wheels and black exterior features like window trim, mirrors, shark fin antenna, headlights and taillights. Available in Ice Cap, Midnight Black Metallic and the all-new...

PLANO, Texas (Dec. 15, 2022) – Toyota Motor North America (Toyota) and Oncor Electric Delivery (Oncor), a Texas-based electric transmission and distribution company, have agreed to collaborate on a pilot project around vehicle-to-grid (V2G), a technology that allows vehicles to flow energy from their battery back onto the electric grid. The effort will be led by Toyota’s Electric Vehicle Charging Solutions (EVCS) team, marking an important first collaboration with a public utility for Toyota in the U.S. around Battery Electric Vehicles (BEVs). The results from the research will allow Toyota and Oncor to be better prepared to support the broader EV charging ecosystem in the United States. Further, these efforts will allow Toyota to...

DEL MAR, Calif. (Dec. 14, 2022) – The Toyota Prius enters the 2023 model year as a completely transformed model. With a sleek new exterior design, a reimagined interior and an amped up hybrid powertrain, this new Prius is built for style, performance and efficiency. It is the hybrid reborn – without compromise. Designed to capture drivers’ hearts at first glance, this all-new 2023 Prius brings sporty style with a coupe-inspired shape. Its sleek silhouette, low roofline, smooth body panels and widened rear are proportionally balanced by available 19-inch wheels and the interior features a clean, modern design combined with high tech displays and ambient lighting. Altogether, it’s a progressive, sporty new Prius, that’s designed to...

As Toyota’s lineup of vehicles continues to evolve, guests will still recognize the quality, durability and reliability they’ve grown to expect from the brand. Regardless of powertrain, guests will experience an impressive balance of efficiency and power across the vehicle segments. Read on to discover what’s new in Toyota vehicles for the 2023 model year: Trucks Toyota Tacoma Tacoma owners have made customizing and personalizing their trucks a key part of the vehicle’s popularity and heritage— and the third generation is no exception. The popular SR5 grade will offer two new packages for the 2023 model year, SX Package and Chrome Package. The stylish SX Package features black overfenders, wheels, exterior badging, outer mirror...

When it comes to navigating snowy roads, drivers sometimes depend on all-wheel-drive (AWD) vehicles to help navigate their journeys safely. For Toyota drivers, options are in abundance in the brand’s lineup. From spacious to electrified, there are variety of sedan options to help get passengers safely to their destinations during wintry weather. In fact, the company’s expanded all-wheel-drive lineup for the 2023 model year including some legendary Toyota sedans — Camry, Crown and Prius. The need for increased grip and stability on slick roads is especially critical during winter conditions, when 24 percent of weather-related vehicle crashes occur on snowy, slushy or icy pavement, according to the Federal Highway Administration. Six...

PLANO, Texas (Dec. 1, 2022) – Sophisticated, spacious and powerful – Toyota’s grand plan for its SUV lineup will expand the Highlander nameplate in 2023 with the all-new Toyota Grand Highlander. The Highlander nameplate, which was first introduced in 2001, ushered in a new chapter in SUV evolution that soon became the foundation of an entire segment. Four generations later and over 20 years of sales success, Toyota will do it again with the all-new, three-row Grand Highlander. Equipped for family adventures, the Grand Highlander will be the perfect addition to the lineup. Want to see the vehicle yourself? Tune into Toyota’s YouTube channel @ToyotaUSA on the eve of the Chicago Auto Show, February 8, 2023 to see this exciting vehicle...

PLANO, Texas (Dec. 1, 2022) – With the holidays upon us, Toyota is celebrating the joy of the season with a special message about spreading kindness. “Like No One’s Watching,” the first of two Toyota holiday ads, debuted last night during NBC’s primetime special, “Christmas in Rockefeller Center,” with a personalized throw from a show host. “Like No One’s Watching” is a :60 spot that shares the touching story of a young woman, Clara, who takes it upon herself to perform selfless acts of kindness for others throughout the holiday season. In the spot, Clara is shown delivering groceries to her elderly neighbor, leaving a small gift for another young neighbor and helping to catch and return a neighbor’s dog that escaped. The spot shows...

Professional drivers have a deep understanding of how to control a vehicle during critical moments on a closed course. But what if a vehicle came equipped with the technology to utilize techniques like controlled drifting to navigate obstacles or hazardous road conditions? That’s the idea behind the latest innovation in autonomous technology by Toyota Research Institute (TRI). “Through this project, we are expanding the region in which a car is controllable,” says Avinash Balachandran, director of the Human Interactive Driving division at TRI. “The goal is to give regular drivers the instinctual reflexes of a professional race car driver to be able to handle the most challenging emergencies.” TRI successfully programmed a Toyota Supra...

Driving is an experience that encompasses all the senses. From a firm grip on the steering wheel to that new-car smell, a driver’s senses are awakened when they get behind the wheel of a Toyota vehicle. And thanks to the company’s ongoing collaboration with JBL® — a leader in the audio technology space — it’s the powerful sense of sound that stands out in a Toyota. The available JBL premium sound system amplifies music, creating an immersive experience that drivers, passengers and audiophiles alike can appreciate. “When you have a really great audio system, you’re able to sort of forget your daily stresses, tune out the different commotion going on and just experience this sanctuary-like space inside the vehicle,” says Rishi...

LOS ANGELES (Nov. 17, 2022) – Toyota is showing up in a big way at this year’s Los Angeles Auto Show with the North American debut of the all-new 2023 Prius and Prius Prime and a glimpse into the future with the bZ Compact SUV Concept. Additionally, a diverse collection of special project cars and a first-of-its-kind sports festival enhance Toyota’s presence at this show, putting the focus on diverse offerings and interactive experiences for consumers. Showcased in the South Hall at the Los Angeles Convention Center, visitors can experience Toyota’s distinct lineup, special guests and more from Nov. 18-27. A Legendary Hybrid Reborn Changing the game once more is the 2023 Prius and Prius Prime. The all-new new model is the most...

LOS ANGELES, Calif. (Nov. 16, 2022) – The Toyota bZ Compact SUV Concept touched down in Los Angeles, making its world premiere to kick off the exciting opening of the 2022 Los Angeles Auto Show at the LA Convention Center. Already a leader in electrification, the company gave a glimpse of what the future could be with the Toyota bZ Compact SUV, extending the vision under the “Toyota bZ” brand umbrella. “We’ve only just begun to scratch the surface of the Beyond Zero moniker,” said Toyota group vice president and general manager David Christ. “With an aerodynamic design coupled with intuitive tech features never before seen in a Toyota model, the bZ Concept showcases another possible vision of the very near future with our battery...

LOS ANGELES, Calif. (Nov. 16, 2022) – When the Prius Plug-In concept model was first revealed at the Los Angeles Auto Show back in 2009, few could have seen the important role it would play in the future of mobility. It offered customers a versatile solution with its pure EV or hybrid modes, impeccable MPG and all the tech people expected from a Prius – making it a perfect addition to the third-generation Prius lineup. Fast forward to now, and the automaker is ushering in a new era of the Prius legacy — with the reveal of the 2023 Prius Prime at the 2022 Los Angeles Auto Show. Now in its 10th year of production, this plug-in hybrid model has continued to offer customers the flexibility of getting around town on zero emission battery...

LOS ANGELES, Calif. (Nov. 16, 2022) – Twenty-two years ago, a high-tech sedan rolled into U.S. Toyota dealerships and forever changed the automotive industry. The 2001 Prius, Latin for “To Go Before” became the world’s first production hybrid car and ushered in a new generation of vehicles that combined an electric motor with a high efficiency engine to squeeze more miles out of every gallon. Now, over two decades later, this legendary nameplate is ready to yet again show it is at the forefront – with the reveal of the all-new 2023 Toyota Prius and Prius Prime at a kickoff event the eve of the 2022 Los Angeles Auto Show at the LA Convention Center. “As a company, we set our sights on developing a new Prius for the future, and our...

Toyota has unveiled the all-new Prius for the first time globally, with Series Parallel Hybrid (HEV) models to launch in winter this year and Plug-in Hybrid (PHEV) models to launch in spring 2023. Prius undergoes a complete redesign, with thoroughly refined styling and driving performance delivered in a colorful and exhilarating package The Prius has evolved under the "Hybrid Reborn" concept into an exhilarating package with stylish designs that users will fall in love with at first sight and captivating driving performance. Toyota's aim was to create a car that owners will continue to love and drive. The new Prius inherits the unique monoform silhouette of the original and employs a wide and low stance with large-diameter tires...

Toyota’s recently completed pilot project at the Port of Los Angeles provides a playbook for the coming revolution in zero-emissions transportation. Just listen to the truckers. Some previous attempts to demonstrate clean technologies in heavy-duty trucking have come up short. There have been trucks designed by people with no experience in trucking. There were vehicles that looked good on paper but couldn’t perform in the real world. There were rigs that performed well but could only get through a single shift or a fraction of their typical workday. None of that was true in a project in San Pedro, California, at the largest ocean freight facility in North America. There, 10 fuel cell electric T680 trucks jointly designed by Toyota and...