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Toyota is charged and ready to showcase the all-electric 2023 bZ4X with the “Easy bZ” campaign. The campaign highlights the SUV’s electrification capabilities and features, focused on making electrified driving easier than ever. “The “Easy bZ” campaign will show drivers how smooth it is to transition to an all-electric vehicle,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “The bZ4X all-electric SUV is the total package in terms of innovative design and advanced technology, meticulously engineered to make electrification easier.” The fully integrated bZ4X campaign was developed by Saatchi & Saatchi and Intertrend, with consideration of the transcultural mainstream audiences across America...

TOYOTA GAZOO Racing (TGR) announced today that the cumulative production of its GR Supra GT4 customer motorsports vehicle has hit the 100-unit mark. Thanks to the support of customers around the world, the model reached the milestone in approximately three years since its sales launch in March 2020, which started in Europe and expanded to North America in August, then to Japan and other parts of Asia in October that year. The Supra-based, race-modified GR Supra GT4 was born out of a desire to give customers wanting to participate in customer motorsports an exciting, efficient and easy way to enjoy racing, as well as to accelerate the making of ever-better cars through the challenge of and feedback from motorsports. With a cumulative...

When drivers get behind the wheel of the 2023 Toyota Corolla Hybrid, they will notice it’s an efficient and fun drive. Whether it’s dropping kids off at school, taking a road trip to reunite with old friends or simply running errands around the neighborhood, the Toyota Corolla Hybrid sedan helps customers effortlessly reach their destinations in style. Thanks to its powerful hybrid engine with a re-engineered drive motor and lithium-ion battery, updated safety features and enhanced handling, this Toyota sedan has outstanding performance at every turn. Plus, there are five grade options to choose from – LE FWD, LE AWD, sporty SE, SE AWD, and a premium-focused XLE – giving drivers additional selections of features that complement their...

With the launch of the bZ4X, Toyota delivered to the North American market its first-ever, all-electric vehicle with the intention of driving its sustainability efforts further than ever before. While this was a substantial accomplishment, it’s just one of many examples of the company’s commitment to setting environmental goals and reaching new benchmarks. In fact, well underway is Toyota’s Environmental Challenge 2050, which focuses on six core areas that seek to go beyond eliminating environmental impacts to create net positive impacts on society. Whether Toyota is rolling out a battery-electric vehicle, decreasing its plastic waste, restoring water, or expanding programs that support and protect critical species, the company is...

PLANO, Texas (April 19, 2023) – Following its guiding principles of “Mobility for All” and leaving no one behind, Toyota Motor North America, Inc. (Toyota) today announced “Empact,” a new vision to aid the transition of underserved communities to a future of electrified mobility. Empact is based on the combination of “environmental impact,” focusing on the company’s movements towards carbon neutrality, and “empowering action,” which represents the efforts Toyota is making to design a more equitable and inclusive deployment strategy within underserved communities. The strategy centers on three fundamental areas: access to charging, providing affordable mobility solutions, and reducing carbon emissions. “Our vision will be our guide as...

Toyota Motor Corporation (Toyota) unveiled two BEV concept models, the bZ Sport Crossover Concept and bZ FlexSpace Concept, at Auto Shanghai, which started on April 18, 2023. The concept models are being developed as part of the Toyota bZ series, a brand dedicated to BEVs. They will be launched in the Chinese market in 2024 as two models out of the ten BEV models that Toyota plans to release by 2026. The bZ Sport Crossover Concept is a crossover-type BEV with active and distinctive styling being jointly developed by Toyota, BYD TOYOTA EV TECHNOLOGY CO., LTD. (BTET)―a joint venture established by Toyota and BYD Co., Ltd. (BYD)―., FAW Toyota Motor Co., Ltd., and Toyota Motor Engineering & Manufacturing (China) Co., Ltd. (TMEC). It is...

TOYOTA is releasing details on three new Crown models―the Sport, Sedan, and Estate―today, following the Crown (Crossover type) which was launched last year. The existing Crown website will be updated with information on features such as powertrain and design. The main vehicle information is as follows. Main Vehicle Information Sport type Sedan type Estate type Length 4,710 mm 5,030 mm 4,930 mm Width 1,880 mm 1,890 mm 1,880 mm Height 1,560 mm 1,470 mm 1,620 mm Seating 5 5 5 Powertrain HEV PHEV HEV FCEV HEV PHEV Scheduled Launch Date Autumn 2023 (HEV) Winter 2023 (PHEV) Autumn 2023 2024 Development target value Continue reading...

PLANO, Texas (April 6, 2023) – The Toyota Corolla Cross Hybrid’s efficiency not only helps further Toyota’s commitment to a carbon neutral future, but it does so in style. Value-priced and packed with features not typically found in a small crossover, Corolla Cross hits the sweet spot with the engaging driving experience of a small car and the functionality of a larger crossover. Arriving in dealerships this June, Corolla Cross Hybrid will have a starting manufacturer’s suggested retail price (MSRP) of $27,970. The all-new Corolla Cross Hybrid is sporty by nature, representing the perfect next step for this model line. From a design perspective, it offers an approachable exterior as well as a higher line-of-sight thanks to the revised...

PLANO, Texas (April 6, 2023) – Toyota’s ready to capture drivers’ hearts with the completely redesigned all-new 2023 Prius and Prius Prime – and the new “This is Prius Now” marketing campaign brings an equally fresh perspective. “The new campaign showcases the transformed Prius in an entirely new light,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “The all-new Prius and Prius Prime’s styling, performance and high-tech features will redefine what customers think, feel and expect when they think of Prius.” Toyota developed the integrated Prius/Prius Prime campaign with its Total Toyota (T2) model in mind. The T2 model integrates efforts to create a cohesive marketing approach inclusive of...

PLANO, Texas (Apr. 5, 2022) – The 2023 Prius Prime is the multitalented plug-in hybrid that’s made for life on the go. With a full charge, it can easily handle most daily commutes, with a manufacturer-estimated all electric range of up to 44 miles. When the longer-haul calls, its fuel-efficient hybrid powertrain is ready to keep going, with a manufacturer-estimated 52 MPG combined rating on the SE grade. Add in a sleek, sporty new look with a comfortable, tech-packed interior and it’s an all-new Prius Prime that’s ready for the road ahead. Available in SE, XSE, and XSE Premium grades, Prius Prime’s new, larger 13.6 kWh lithium-ion battery gives it a 76 percent jump in all-electric range over the previous generation, climbing from 25 to...

HUNTSVILLE, Ala. (April 5, 2023) – More than 70 percent of Toyota Motor Manufacturing, Alabama’s power will soon be generated by the sun. Today, Huntsville Utilities, Toyota Alabama and Toyota Tsusho America, Inc. (TAI) announced a power purchase agreement (PPA) to support a 168-acre, $49 million solar project. The 30-megawatt solar-generated system will be located in the North Huntsville Industrial Park, surrounding the Toyota engine plant. It is expected to generate 62,000 megawatt hours annually – reducing approximately 22,000 metric tons of CO2 emissions per year. That’s enough solar energy to power more than 5,600 U.S. homes. This project is another step towards accomplishing the automaker’s goal of achieving carbon neutrality...

Globally revealed in February 2023, the 2024 Toyota Grand Highlander is ready for anything from short trips to long drives, family vacations, weekend getaways and trips alike. The first-ever Grand Highlander is a midsize SUV that provides comfort and performance while delivering on Toyota’s electrification goals. Here are five things to get excited about until additional information on the all-new 2024 Grand Highlander is announced later this summer. Make Room for Any Experience There’s no need to pack light. The 2024 Grand Highlander’s spacious and functional multipurpose interior means there’s room for everything, including sports equipment, camping gear and all the road trip essentials. With a maximum seating capacity of eight...

To say Mark Miller was attached to his 2006 Toyota Highlander Hybrid would be an understatement. During its over 1 million miles on the road, it was Miller’s “workhorse,” often towing trailers for his asphalt paving business and even serving as an office during his almost daily work trips. “I’ve probably done about 8,000 trips across Alligator Alley in that Highlander,” said Miller, referring to an 80-mile stretch of Interstate 75 that cuts through the Florida Everglades. Since it was his first-ever Toyota and first vehicle to own brand new, Miller said taking care of it was a priority, which is why he had a go-to mechanic in Frank Brice of Germain Toyota of Naples. Not that he needed to rely on him too much. “That vehicle was so...

PLANO, Texas (March 23, 2023) – With an advanced powertrain, striking coupe-like design and a luxury interior that’s loaded with technology, the 2023 Toyota Mirai brings the future to drivers today. Now in its second-generation, the Mirai brings a stunning design, dynamic driving performance and an EPA estimated zero emission range of 402 miles range on the Mirai XLE grade. The 2023 Mirai Limited grade also brings the latest in advanced driver assistance technology with Toyota Teammate, a suite of driver-assistance technologies that can be purchased as an upgrade designed to provide increased confidence for your drive. Toyota Teammate provides two functions: Advanced Drive and Advanced Park. It uses an intelligent system of cameras...

Collaborations Show There’s More to Electrification Than BEVs It’s common knowledge that the automotive industry is in the midst of a fundamental transition from producing and promoting vehicles powered by internal combustion engines to those propelled by electricity. The wave upon wave of new battery-electric vehicles (BEVs), such as the Toyota bZ4X, serve as high-profile proof of this sea change. But, the fact is, there’s a lot more going on here just under the surface. Case in point: Toyota Motor North America’s (TMNA) formation of the EV Charging Solutions. Led by General Manager James George, its mandate is to help create a mobility ecosystem that will make owning and operating a BEV as seamless for Toyota’s customers as they’ve...

Five Things To Know About the 2023 Toyota Highlander Hybrid With the Toyota Highlander currently the No. 1 retail midsize SUV for a 7th year in a row, the hybrid variant for the 2023 model year gives drivers even more reasons to choose the versatile favorite for their next vehicle. Here are five things to know about the efficient, stylish 2023 Highlander Hybrid. More Miles, More Fun Planning that weekend getaway? The Highlander Hybrid has impressive fuel efficiency, and is ready to take drivers on any adventure, with EPA-estimated up to 36 mpg city and up to 35 mpg highway ratings. Room To Stretch Out Designed with convenience in mind, the 2023 Highlander Hybrid has a battery pack that’s installed under the second-row seats, so...

Toyota Motor Corporation (Toyota) announces today that it will commence sales of all-new Prius Plug-in Hybrid (PHEV) models, offered as the Z grade, on March 15. High-performance driving and refined environmental friendliness combine to make the daily drive more exhilarating than ever Developed under the "Hybrid Reborn" concept, the new Prius has evolved into an exhilarating package that adds a design inspiring love at first sight and captivating driving performance to its core strength as an environmentally friendly car. Prius HEV models were launched in January this year, and they are already enjoying a great reputation. The new Prius PHEV, offered as the Z grade, has been reborn as a high-performance version equipped with the...

PLANO, Texas (Feb.23, 2023) – Due to popular demand, Toyota Motor North America is announcing that the GR Corolla Circuit Edition will continue to be produced for model year 2024. “We are seeing a ton of enthusiasm and excitement for the GR Corolla, especially the Circuit Edition,” says Michael Tripp, Toyota vice president of Marketing and Communications. “When Toyota GR fans speak, we listen and our plans are to increase GR Corolla volume and continue offering the Circuit Edition as part of the GR Corolla lineup in 2024.” Available at Toyota dealerships this coming spring, the 2023 GR Corolla Circuit Edition’s standard features will include a vented bulge hood, forged carbon fiber roof, gloss black sporty rear spoiler, front and rear...

For the 9th consecutive year in 2022, Toyota was awarded more patents than any other automaker by the United States Patent and Trademark Office according to an annual listing by the Intellectual Property Owners Association (IPO). In addition, Toyota moved up the ranks in overall patents being awarded to a single company, to fourth overall this year. The ranking represents the highest ever achieved in the list’s 40-year history, further reinforcing its position as a leader in technology and innovation among the world’s best-known brands. Of the 3,056 patents the company was awarded in 2022, nearly half are for future mobility, including 26 percent around electrification targeting vehicles, batteries and materials, and 14 percent...

CHICAGO (Feb. 8, 2023) – The 2024 Toyota Grand Highlander made its world premiere hours before the opening day of the Chicago Auto Show to showcase the latest and greatest addition to the successful SUV lineup for Toyota. “There is definitely a need in the market for a midsize-SUV that prioritizes interior comfort in all three rows and Grand Highlander is the ultimate option,” said Lisa Materazzo, group vice president of Toyota Marketing. “This 3-row model takes the Highlander legacy to an entirely new space while also keeping on our promise to deliver on electrification. Highlander was the first model in its segment to offer a hybrid powertrain back in 2006 and Grand Highlander further expands on our electrification leadership.”...

CHICAGO (Feb. 2, 2023) – Toyota intends to make a “grand” entrance, of sorts, at the upcoming Chicago Auto Show. On Feb. 8, the automaker will unveil the all-new Grand Highlander, a three-row vehicle that bolsters Toyota’s award-winning SUV lineup and paves the way for the ultimate road tripper. The Highlander nameplate, which was first introduced in 2001, ushered in a new chapter in SUV evolution that soon became the foundation of an entire segment. Four generations later and with more than 20 years of sales success, Toyota will do it again with the sophisticated and spacious Grand Highlander. Equipped for family adventures, the Grand Highlander will be the perfect addition to the lineup. Besides Grand Highlander, Toyota will...