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MINI continues its tradition of community support with the 2026 ‘Mile of MINI’ annual charity road rally, now championing the important work of the STOP.BREATHE.THINK charity organisation. Taking place on 26th April, this year’s event saw a vibrant convoy of MINIs—spanning all eras, colours and models—travel from MINI Plant Oxford, the home of the brand, to MINI UK HQ in Farnborough. STOP.BREATHE.THINK, the rally’s chosen charity for 2026, is dedicated to supporting children and young people facing mental health challenges. The organisation provides resources, direct support, and safe spaces for young people to pause, reflect, and seek help when navigating difficult emotional experiences. By partnering with STOP.BREATHE.THINK, MINI...

2026 marks a major milestone for MINI as the iconic brand celebrates 25 years since production of the modern MINI began under BMW Group - a quarter century defined by innovation, design and unmistakable British spirit. The first new generation MINI rolled off the line at Plant Oxford on 26th April 2001, marking the start of a new chapter for a car that was already firmly established as a cultural icon. With its unique place in British life, from city streets to cinema screens, MINI has spent the past 25 years building on that legacy, combining heritage with modern innovation and driving fun, winning the hearts of millions of drivers worldwide. Over the past 25 years, modern MINI production has evolved across four model generations...

Munich/Oxford. 2026 marks a major milestone for MINI: 25 years ago production of the modern MINI began under BMW Group, a quarter century defined by innovation, design and unmistakable British spirit! With its unique place in everyday life, from city streets to cinema screens, MINI has spent the past 25 years building on its legacy, combining heritage with modern innovation and driving fun, winning the hearts of millions of drivers worldwide. Founded in 1959, Mini was born out of the visionary thinking of Sir Alec Issigonis, whose revolutionary small‑car concept responded to the challenges of its time by redefining how space, efficiency and driving enjoyment could be combined. With its compact dimensions, innovative front‑wheel‑drive...

Munich/Graz. MINI and Austrian design studio Vagabund present a new creative collaboration: two unique one-off vehicles based on the MINI Countryman, both of which set a powerful statement for adventure spirit, community culture and festival lifestyle. “A long-standing tradition and core value of the MINI brand is individual vehicle customization. Together with Vagabund, MINI continues this approach and demonstrates how a creative reinterpretation of the MINI Countryman – inspired by festival culture and music – can be brought to life through an engaged community,” says Jean‑Philippe Parain, Head of MINI. MINI x Vagabund: The Duo Vagabund successfully adds a distinctive design layer to the MINI Countryman that authentically expresses...

MINI has custom-crafted a special one-off John Cooper Works Convertible example for a longtime MINI enthusiast. Dubbed the ‘MINI.01’, this road-legal one-off showcases a striking two-tone colour scheme and over 50 exclusive details throughout its interior and exterior design. Created especially for a devoted MINI enthusiast from the United States, the MINI.01 represents a special moment for MINI Plant Oxford — with a new depth of factory-led personalisation. The exterior features a distinctive split, triple-layered two-tone paint finish in Midnight Black and a unique shade of metallic green personally chosen by the customer— a combination never seen before on a MINI. The exclusive model is equipped with factory-fitted JCW accessories...

Woodcliff Lake, NJ: MINI USA announces the availability of the 2027 model year MINI Countryman model lineup as of March 2026 production. The MINI Countryman lineup in the U.S. includes the MINI Countryman S ALL4, the MINI Countryman SE All4 electric, and the MINI John Cooper Works Countryman ALL4. Most notably, MINI USA is pleased to announce the return of the MINI Oxford Edition Countryman for the 2027 model year. The value-driven 2027 MINI Oxford Edition Countryman S ALL4 combines sporty performance, practicality, and enhanced design. It blends signature MINI character with a curated selection of premium features at an accessible price point. Highlights: Exterior paint options: Chili Red, Nanuq White Metallic, or Blazing Blue...

Asheville. The sun is shining. The foliage gleams in shades of yellow, red, and orange. Right in the middle, the MINI John Cooper Works in the exterior colour Ocean Wave Green. A picturesque scene, typical of the Great Smoky Mountains on the border between the US states of North Carolina and Tennessee. If it weren’t for the “Tail of the Dragon.” The US-129 is the most dangerous road in the USA: 17.7 kilometres long, with 318 bends. Every single one is a challenge for both man and machine. The Tail of the Dragon repeatedly reveals its relentless side, effortlessly shaking off overconfident drivers. At the "Tree of Shame," located at the start of this perilous stretch of tarmac in the "Deals Gap" car park, hang the relics of mobile...

MINI USA Port-Installation Program bundles most versatile and popular items into “Adventure” and “Adventure Plus” Accessory Packages. MINI JCW Y-Spoke Wheelset with All-Terrain General Grabber AT3 Tires compliments MINI Countryman ALL4’s all road capabilities, while enhancing vehicle’s rugged good looks. MINI cargo and protection solutions provide the outdoor sports enthusiast with creative options to haul their gear while offering protection from all the mud, snow that outdoor fun can dish out. Woodcliff Lake, NJ – March 24, 2026 – Whether it is winter, spring, summer, or fall - the new MINI Countryman ALL4 is the perfect companion for the outdoor sports enthusiast. To heighten the vehicle’s versatility, MINI USA has made available a...

Woodcliff Lake, NJ – March 19, 2026 – The modern MINI brand marks its 25th anniversary worldwide, celebrating a quarter century of distinctive design, driving excitement, and passionate community around models that now include the MINI Cooper, MINI Cooper S, MINI Countryman, and the MINI Convertible. The milestone year also marks 24 years of MINI in the United States since the brand’s official relaunch in the market. As of March 2026, MINI USA has surpassed 1 million vehicles sold in the United States since the brand went on sale here on March 22, 2002, underscoring the enduring appeal of MINI’s “go-kart feeling” and unmistakable personality.* “The United States has played a vital role in the success story of MINI over the past...

MINI’s two-car factory-backed team heads to Salem, Missouri for the “Rally in the 100 Acre Wood, round two of eight in the 2026 ARA season. Next event follows February’s strong podium finish at Sno*Drift Rally. Woodcliff Lake, NJ – March 12, 2026 – MINI USA and the John Cooper Works Race team are preparing for the next competition in the 2026 American Rally Association (ARA) National Championship. The 2026 “Rally in the 100 Acre Wood” will take place on March 13–14, in Salem and Potosi, Missouri, as a premier event in the ARA National Championship Series. Known for its high-speed gravel roads and the famous Cattle Guard Jump, this 30th running of the event will feature thirteen stages over 128 competitive miles. MINI USA and the John...

Asheville. As a hub for outdoor activities and creatives, Asheville, with its nearly 100,000 inhabitants in the US state of North Carolina, provides the perfect stage for the largest model in the MINI family: the MINI JCW Countryman ALL4. Thanks to an impressive power of 221 kW/300 hp, up to 400 Nm of torque and standard all-wheel drive, maximum driving fun and reliable traction on demanding mountain sections is guaranteed. With its 7-speed dual-clutch transmission and direct steering, the MINI JCW Countryman can be maneuvered confidently even through the tight switchbacks around Asheville. Modern driver assistance systems allow for autonomous driving up to Level 2 and comfortable arrival on the highways of the US state on the US East...

Tokyo. Electric performance in its most intense form – the MINI JCW Aceman combines spontaneous power delivery with MINI’s signature sporty character. The Midnight Black exterior finish, paired with unmistakable JCW accents in Chili Red, gives the vehicle an expressive motorsport look that stands out in Tokyo’s urban landscape. Inside, the JCW color concept continues seamlessly. The JCW sport steering wheel with its textile six‑o’clock spoke in JCW design and standard paddle shifters ensure precise control in any traffic situation. Meanwhile the black JCW sport seats with red accent stitching and multicolored knitted fabric at the shoulder guarantee optimum support even during dynamic driving. With an output of 190 kW (258 hp), the...

Munich. No other city has motorsport so deeply rooted in its history than Monte Carlo. MINI has endured tremendous success within the principality, particularly in 1965, when the legendary Mini Cooper S, driven by Timo Mäkinen and co-driver Paul Easter took victory at the 1965 Monte Carlo Rally. At the time, the car was praised for its innovative technology, elegant performance, and agility under extreme weather conditions which MINI has been able to replicate and modernize in the form of the new MINI 1965 Victory Edition. This new edition creates a stylish statement and maintains typical MINI craftmanship, following the foundations laid MINIs illustrious rally history. The MINI 1965 Victory Edition is offered across the MINI John...

MINI USA Celebrates 20th Anniversary of open road fun with boldest, most accessible rally yet in three regions of the country. Woodcliff Lake, NJ – February 19, 2026 – MINI USA is revving up for its 20th year with the boldest MINI TAKES THE STATES (MTTS) yet – a trio of long-weekend rallies stretching from the iconic PCH to the legendary Adirondacks to the scenic Florida Keys. The three state, nine-city adventure will cruise some of the country’s most unforgettable roads in the west, northeast and the south, celebrating MINI’s spirited community that knows how to have fun and motor on in three city-to-city rally events. The three events include: California (October 2–4), Monterey to Sonoma to Lake Tahoe New York (October 23–25)...

Tokyo. The embodiment of innovation, speed and urban lifestyle. The MINI Aceman reflects these qualities with its progressive crossover design, fully electric powertrain, and cutting-edge technology. Measuring just over four meters in length and comfortable seating for five the MINI Aceman bridges the size gap between MINI Cooper and MINI Countryman models. The MINI Aceman SE (WLTP combined: energy consumption 14.7 kWh/100 km; CO2 emissions 0 g/km; CO2 class: A) impresses with an output of 160 kW (218 hp) and 330 nm of torque and accelerating from 0 to 100 km/h in just 7.1 seconds. Its high-voltage battery has a gross capacity of 54.2 kWh, enable a range of up to 384 kilometers – ideal for both everyday urban mobility and trips further...

MINI USA and the John Cooper Works Race Team secured a podium finish this past weekend February 6-7 at the Sno*Drift Rally in Atlanta, Michigan, the American Rally Association’s (ARA) 2026 season opener. Competing on challenging icy and snow-covered stages, the MINI John Cooper Works 2-Door driven by Cristian Perocarpi and Carlos Schrunder in the Open 2 Wheel Drive class (O2WD) placed second in-class and 10th overall in the National Championship. In the Limited 4 Wheel Drive class (L4WD) driving the MINI John Cooper Works Countryman ALL4, the team of Luis Perocarpi and Mark Wells secured fourth in-class and 14th overall in the National Championship. "We’re excited to be racing with MINI once again - this time making history with the...

Munich/Tokyo. The MINI Countryman D combines typical MINI handling with efficient diesel technology. With an output of 163 hp (120 kW) and 400 Nm of torque, the largest member of the MINI family is just as impressive in Tokyo´s dense traffic as it is on the roads around Mount Fuji. The generous luggage compartment with 450 up to 1450 litres offers enough space for outdoor equipment – ideal for enjoying the beauty of nature on spontaneous trips or extended tours. The striking Favoured Trim emphasises characteristic design elements such as the octagonal front grille in Vibrant Silver. These create a splendid contrast to the outer body paintwork. The clear surfaces in Blazing Blue give the vehicle a strong presence. With this release...

Woodcliff Lake, NJ – February 3, 2026 – MINI USA announces its factory-backed entry into the full 2026 American Rally Association (ARA) season in collaboration with long-standing partner LAP Motorsports to campaign two rally-prepped vehicles: a MINI John Cooper Works Countryman ALL4 and an iconic 2-door MINI Cooper S. Running as The John Cooper Works Race Team, LAP Motorsports makes MINI’s ARA National Championship debut at the season opener this weekend, February 6-7, 2026, with the Sno*Drift Rally in Atlanta, Michigan. With valuable snow experience gained at the 2025 Nemadji Trail Winter Rally, Luis Perocarpi will once again campaign in the Countryman, while Cristian Perocarpi campaigns in the Cooper JCW as the team takes on its most...

MINI USA announces the expansion of its John Cooper Works (JCW) Accessories lineup available through the Port-Installation Program, giving customers a more seamless and integrated way to personalize their MINI before it even arrives at the dealership. With select JCW accessories now available via port installation, customers can enhance their vehicle with factory-approved components that deliver OEM quality, full warranty coverage, and immediate enjoyment from the moment they take delivery. “MINI customers are passionate about performance and personal expression, and the John Cooper Works brand sits right at the intersection of both,” said Vikash Joshi, Product Manager, MINI USA. “By expanding JCW accessories through our...

Introduced in 2023 as the first MINI Countryman available with an all-electric powertrain, the third-generation MINI Countryman receives a range of technological refinements to enable a single-charge range of over 300 miles. The improved MINI Countryman E now boasts a range of up to 307 miles (WLTP*), offering customers more versatility than ever before, while the MIN Countryman SE ALL4 is capable of up to 287 miles (WLTP*). These improved figures are thanks to a number of innovative technical updates. Most importantly is a new silicon carbide (SiC) inverter, which guarantees highly efficient energy conversion while minimising power loss. This is complemented by an increased net high-voltage battery capacity of 65.2 kWh, providing more...

Munich. The all-electric MINI Countryman models – MINI Countryman E and MINI Countryman SE All4 – are destined to set new benchmarks with technological innovations arriving in March 2026, while showcasing notable versatility as compact SUVs suited for everyday life. The MINI Countryman E offers a purely electrical range up to 501 kilometers (WLTP), transforming the largest model in the MINI family into a particularly attractive companion for any adventure. The significantly increased range is achieved due to a combination of innovative technical solutions. At its heart is the new silicon carbide (SiC) inverter, which guarantees highly efficient energy conversion and minimizes power losses. This is complemented by an increase in the...