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Asheville. As a hub for outdoor activities and creatives, Asheville, with its nearly 100,000 inhabitants in the US state of North Carolina, provides the perfect stage for the largest model in the MINI family: the MINI JCW Countryman ALL4. Thanks to an impressive power of 221 kW/300 hp, up to 400 Nm of torque and standard all-wheel drive, maximum driving fun and reliable traction on demanding mountain sections is guaranteed. With its 7-speed dual-clutch transmission and direct steering, the MINI JCW Countryman can be maneuvered confidently even through the tight switchbacks around Asheville. Modern driver assistance systems allow for autonomous driving up to Level 2 and comfortable arrival on the highways of the US state on the US East...

Tokyo. Electric performance in its most intense form – the MINI JCW Aceman combines spontaneous power delivery with MINI’s signature sporty character. The Midnight Black exterior finish, paired with unmistakable JCW accents in Chili Red, gives the vehicle an expressive motorsport look that stands out in Tokyo’s urban landscape. Inside, the JCW color concept continues seamlessly. The JCW sport steering wheel with its textile six‑o’clock spoke in JCW design and standard paddle shifters ensure precise control in any traffic situation. Meanwhile the black JCW sport seats with red accent stitching and multicolored knitted fabric at the shoulder guarantee optimum support even during dynamic driving. With an output of 190 kW (258 hp), the...

Munich. No other city has motorsport so deeply rooted in its history than Monte Carlo. MINI has endured tremendous success within the principality, particularly in 1965, when the legendary Mini Cooper S, driven by Timo Mäkinen and co-driver Paul Easter took victory at the 1965 Monte Carlo Rally. At the time, the car was praised for its innovative technology, elegant performance, and agility under extreme weather conditions which MINI has been able to replicate and modernize in the form of the new MINI 1965 Victory Edition. This new edition creates a stylish statement and maintains typical MINI craftmanship, following the foundations laid MINIs illustrious rally history. The MINI 1965 Victory Edition is offered across the MINI John...

MINI USA Celebrates 20th Anniversary of open road fun with boldest, most accessible rally yet in three regions of the country. Woodcliff Lake, NJ – February 19, 2026 – MINI USA is revving up for its 20th year with the boldest MINI TAKES THE STATES (MTTS) yet – a trio of long-weekend rallies stretching from the iconic PCH to the legendary Adirondacks to the scenic Florida Keys. The three state, nine-city adventure will cruise some of the country’s most unforgettable roads in the west, northeast and the south, celebrating MINI’s spirited community that knows how to have fun and motor on in three city-to-city rally events. The three events include: California (October 2–4), Monterey to Sonoma to Lake Tahoe New York (October 23–25)...

Tokyo. The embodiment of innovation, speed and urban lifestyle. The MINI Aceman reflects these qualities with its progressive crossover design, fully electric powertrain, and cutting-edge technology. Measuring just over four meters in length and comfortable seating for five the MINI Aceman bridges the size gap between MINI Cooper and MINI Countryman models. The MINI Aceman SE (WLTP combined: energy consumption 14.7 kWh/100 km; CO2 emissions 0 g/km; CO2 class: A) impresses with an output of 160 kW (218 hp) and 330 nm of torque and accelerating from 0 to 100 km/h in just 7.1 seconds. Its high-voltage battery has a gross capacity of 54.2 kWh, enable a range of up to 384 kilometers – ideal for both everyday urban mobility and trips further...

MINI USA and the John Cooper Works Race Team secured a podium finish this past weekend February 6-7 at the Sno*Drift Rally in Atlanta, Michigan, the American Rally Association’s (ARA) 2026 season opener. Competing on challenging icy and snow-covered stages, the MINI John Cooper Works 2-Door driven by Cristian Perocarpi and Carlos Schrunder in the Open 2 Wheel Drive class (O2WD) placed second in-class and 10th overall in the National Championship. In the Limited 4 Wheel Drive class (L4WD) driving the MINI John Cooper Works Countryman ALL4, the team of Luis Perocarpi and Mark Wells secured fourth in-class and 14th overall in the National Championship. "We’re excited to be racing with MINI once again - this time making history with the...

Munich/Tokyo. The MINI Countryman D combines typical MINI handling with efficient diesel technology. With an output of 163 hp (120 kW) and 400 Nm of torque, the largest member of the MINI family is just as impressive in Tokyo´s dense traffic as it is on the roads around Mount Fuji. The generous luggage compartment with 450 up to 1450 litres offers enough space for outdoor equipment – ideal for enjoying the beauty of nature on spontaneous trips or extended tours. The striking Favoured Trim emphasises characteristic design elements such as the octagonal front grille in Vibrant Silver. These create a splendid contrast to the outer body paintwork. The clear surfaces in Blazing Blue give the vehicle a strong presence. With this release...

Woodcliff Lake, NJ – February 3, 2026 – MINI USA announces its factory-backed entry into the full 2026 American Rally Association (ARA) season in collaboration with long-standing partner LAP Motorsports to campaign two rally-prepped vehicles: a MINI John Cooper Works Countryman ALL4 and an iconic 2-door MINI Cooper S. Running as The John Cooper Works Race Team, LAP Motorsports makes MINI’s ARA National Championship debut at the season opener this weekend, February 6-7, 2026, with the Sno*Drift Rally in Atlanta, Michigan. With valuable snow experience gained at the 2025 Nemadji Trail Winter Rally, Luis Perocarpi will once again campaign in the Countryman, while Cristian Perocarpi campaigns in the Cooper JCW as the team takes on its most...

MINI USA announces the expansion of its John Cooper Works (JCW) Accessories lineup available through the Port-Installation Program, giving customers a more seamless and integrated way to personalize their MINI before it even arrives at the dealership. With select JCW accessories now available via port installation, customers can enhance their vehicle with factory-approved components that deliver OEM quality, full warranty coverage, and immediate enjoyment from the moment they take delivery. “MINI customers are passionate about performance and personal expression, and the John Cooper Works brand sits right at the intersection of both,” said Vikash Joshi, Product Manager, MINI USA. “By expanding JCW accessories through our...

Introduced in 2023 as the first MINI Countryman available with an all-electric powertrain, the third-generation MINI Countryman receives a range of technological refinements to enable a single-charge range of over 300 miles. The improved MINI Countryman E now boasts a range of up to 307 miles (WLTP*), offering customers more versatility than ever before, while the MIN Countryman SE ALL4 is capable of up to 287 miles (WLTP*). These improved figures are thanks to a number of innovative technical updates. Most importantly is a new silicon carbide (SiC) inverter, which guarantees highly efficient energy conversion while minimising power loss. This is complemented by an increased net high-voltage battery capacity of 65.2 kWh, providing more...

Munich. The all-electric MINI Countryman models – MINI Countryman E and MINI Countryman SE All4 – are destined to set new benchmarks with technological innovations arriving in March 2026, while showcasing notable versatility as compact SUVs suited for everyday life. The MINI Countryman E offers a purely electrical range up to 501 kilometers (WLTP), transforming the largest model in the MINI family into a particularly attractive companion for any adventure. The significantly increased range is achieved due to a combination of innovative technical solutions. At its heart is the new silicon carbide (SiC) inverter, which guarantees highly efficient energy conversion and minimizes power losses. This is complemented by an increase in the...

Munich. The new MINI Paul Smith Edition combines MINI´s iconic design with Paul Smith´s famous design language “Classic with a Twist”. This special edition for the entire MINI Cooper family captivates with its unique look. The appearance and details of the vehicles not only showcase Paul Smith´s unmistakable style, but also the playful, optimistic and independent spirit of MINI. The fully electric MINI Cooper Paul Smith Edition is the first model of the new edition to hit the roads: With its 218 hp (160 kW) front-wheel drive, the MINI Cooper SE Paul Smith Edition combines unique design with locally emission- free driving fun. It accelerates from 0 to 100 km/h in just 6.7 seconds. Exterior: sporty accents with iconic styling The MINI...

Munich. The fully electric MINI Cooper - which has already been awarded 5 stars in the Euro NCAP crash testing in March 2025 - has once again received outstanding recognition from the esteemed Euro NCAP institute: the "Best in Class for Safest City & Supermini of the Year 2025." This prestigious award emphasises MINI's leading position in safety within the premium small car segment. With its three variants - MINI Cooper E, MINI Cooper SE, and MINI John Cooper Works Electric - the model impresses not only with its electric drive technology and characteristic go-kart feeling, but also with its comprehensive standard safety equipment. Jean-Philippe Parain, Head of the MINI brand, emphasises: “We are very pleased about yet another accolade...

Munich. The MINI brand looks back on an extremely successful 2025. With a total volume of 288,290 vehicles, MINI achieved a significant sales increase of 17,7% compared to 2024 figures. Particularly impressive is the high demand for battery electric vehicles (BEVs): with 105,535 fully electric MINIs delivered in 2025 (+87,9%), the brand achieved a new record in electromobility, resulting in more than every third MINI sold worldwide being electric. In many markets, the share is significantly above 50%, such as Netherlands, Turkey, Sweden and China. Jean-Philippe Parain, Head of the MINI brand, emphasizes: “MINI continuously increases the share of fully electric vehicles, thereby demonstrating its innovative strength and future...

Tokyo. The MINI Cooper SE (WLTP combined: Energy consumption: 14.7-14.6 kWh/100 km; CO2 emissions 0 g/km; CO2 class: A) combines the legendary MINI DNA with state-of-the-art electromobility - perfect for the exciting metropolis of Tokyo. Powered by 160 kW (218 hp) and 330 Nm of torque, the MINI Cooper SE impresses with its powerful performance. With its compact design and dynamic go-kart feeling, the 3-door model masters even the narrowest roads perfectly. Innovative assistance systems provide comfort and safety. The MINI Parking Assistant Plus, for example, makes it easier to park in Tokyo's tight parking spaces. With this release, we are providing new images of the MINI Cooper SE. BMW Group PressClub Global

Munich. With the festive season just around the corner, the MINI Aceman SE (WLTP combined: Energy consumption 14.7 - 14.0 kWh/100 km; CO2 emissions 0 g/km; CO2 class: A), is the perfect companion for driving through wintry landscapes in a stylish and safe manner. Its powerful front-wheel drive powertrain producing 218 hp (164 kW) whilst accelerating from 0 to 100 km/h in just 7.1 seconds makes the MINI Aceman the perfect driving partner in all scenarios. The latest assistance systems ensure additional safety measures, especially in the darker months of the year, these functions increase overall driver safety and ensure that the whole family arrives at their destination relaxed and safe. The Indigo Sunset Blue exterior paint colour...

Tokyo. The Japan Mobility Show is a showcase for innovation and mobility. Attending the show also provides an opportunity to discover the diversity and beauty of Japan away from the metropolis of Tokyo. The drive along the Irohazaka Road, a spectacular, winding mountain road in the Nikko region, combines driving pleasure with breathtaking nature. The journey begins in the centre of the Japanese capital and continues north to Nikko National Park, around 180 km away. The Irohazaka Road starts there, connecting Nikko National Park with the Oku-Nikko plateau and leading through the most beautiful colours of autumn. However, it is not only a scenic highlight, but also a challenge for drivers - the perfect stage for cornering fun with the...

Los Angeles, CA – November 12, 2025 – As MINI accelerates into a new era of digitalization, sustainable design, and electrification, its creative DNA continues to be shaped by BMW Group’s global innovation studio, Designworks. Acting as both a design incubator and strategic think tank , Designworks has played a pivotal role in evolving MINI from a revived British icon into a forward-looking, human-centric mobility brand. From early design concepts contributing to the MINI relaunch in 2001, to the digital “phygital” experiences defining MINI’s next generation, Designworks’ influence is visible across a multitude of touchpoints over the brand’s journey. A Legacy of Reinvention Designworks’ collaboration with MINI dates back to the...

Munich/ Island. For nature lovers, Iceland, is a true dream destination - and the easiest way to explore it is by car. Even though much has changed in the land of geysers, volcanoes, glaciers and endless mountain ranges, Iceland is always good for an adventure or two - and so is the MINI Countryman SE ALL4. There are just under 2,700 kilometres as the crow flies between Munich and Reykjavik in the south of Iceland - and a few more to the Westfjords. By road, it is around 2,300 kilometres plus a two-day ferry crossing from Hirtshals in Denmark to Sedisfjödur. The MINI Countryman SE ALL4 is off-road ready. Apart from the road network in the capital Reykjavik, there is hardly much more tarmac than the Ring Road, which is the easiest way...

Woodcliff Lake, NJ – November 7, 2025 – MINI USA today announced the addition of the new 2026 MINI Oxford Edition Countryman S ALL4. This new model expands MINI’s range of value-driven offerings, showcasing the brand’s continued commitment to performance, design, and innovation. The value-driven 2026 MINI Oxford Edition Countryman S ALL4 combines sporty performance, practicality, and an enhanced design package. This edition blends signature MINI character with a curated selection of premium features, all offered at an accessible price point. Exterior Highlights: Available in Chili Red , Nanuq White , or Blazing Blue, all at no additional cost Black Roof and Mirror Caps for a contrasting, sporty look New 18" Asteroid Spoke Black...

London / Munich. Paul Smith and MINI – two traditional British brands have taken their partnership to the next level and created something great: The new MINI Paul Smith Edition. Following the MINI STRIP in 2021 and the MINI Recharged by Paul Smith in 2022, the British designer is now bringing his world-famous design language – ‘Classic with a twist’ – to the new MINI family. Whether electric or combustion engine, the edition will be available for all MINI Cooper 3-door, 5-door and Convertible models, with the exception of the John Cooper Works models. The look and details not only show Paul Smith’s signature style — but also the brands playful, optimistic and independent spirit. The MINI Paul Smith Edition celebrates its world premiere...