"Much closer to reality is Mercedes-Benz’s high fashion-inspired interior refit idea.
Labelled Haute Voiture, a pun on haute couture, which is French for high fashion, it’ll become
available early next year.
“The aspiration was to take the core values and the DNA of haute couture, the highest level of exclusivity and art of fashion, and merge it with our most exclusive, luxurious product, the S-Class Maybach,” explains Belinda Gunther, head of colour and trim.
The big limousine on display features multi-coloured weaves, fake fur floor mats and door pocket liners and a printed leather headlining. It’s very close to what customers will be able to buy, says Gunther.
Her team has designed a variety of colour combinations, as well as a pair of catwalk-
worthy outfits created from the same materials used to fit out the car.
Like it or not, the Haute Voiture treatment certainly answers the questions Hartmut Sinkwitz says launched the project.
“We thought, how can we create something more special?” Mercedes-Benz’s interior
design director explains.
“Something that nobody ever has seen before?”
Mission accomplished."