Rolls-Royce Phantom: A car to rewrite old rules
Who has a new Rolls-Royce Phantom in the garage, has previously decided against countless ordinary cars. The luxury saloon from Goodwood stands for the desire ...
Who has a new Rolls-Royce Phantom in the garage, has previously decided against countless ordinary cars. The luxury saloon from Goodwood stands for the desire for exclusivity and extravagance and is a gift to itself for its customers - an automotive statement that makes economic success visible and tangible.
In a current short film Rolls-Royce celebrates the special role of the Phantom, whose drivers and drivers do not fit in a classic cliché. For the short film, the English star photographer Rankin and Game of Thrones star Gwendoline Christie engaged to put the phantom in the best possible scene.
Rankin deliberately avoids a classic staging with conventional luxury motifs: his phantom short film lives off small provocations and shows the lives of young phantom customers, for whom driving in sedans is also an escape from the stress of everyday life.
Torsten Müller-Ötvös (CEO Rolls-Royce Motor Cars): "The Phantom limousine, with extended wheelbase and as a phantom, reflects two different groups of customers. The former are attracted by the formality of the ultimate sedan with chauffeur, while the latter are attracted by the exceptional driving experience of the Phantom.Rankin's playful and witty short film captures the phantom's younger and daring charisma and reveals a refreshing disrespect for the expected codes of automotive luxury. "
Rankin: "Rolls-Royce is the ultimate British brand. Number one of one. Eight years ago I had the opportunity to drive Phantom when I was working on the centenary of 'The Spirit of Ecstasy'. It was the best driving experience of my life. Not only was it intoxicating, it also made me feel like a rebel and part of that iconic story. I realized that for a reason, Rolls-Royce is the ultimate brand. The Phantom has that attitude, this exciting and effortless wild side that you can enjoy from the moment you start the engine.
In my movie with Gwen, I wanted to express this unique sensation. I wanted everyone to know exactly why Rolls-Royce are the best of the best and why the Phantom is the icon. Everyone should try it. "
Gwendoline Christie: "The Rolls-Royce Phantom is a car of rare timelessness. He embodies craftsmanship excellence and modern luxury. The collaboration with the legendary photographer Rankin and his team was fun! They naturally respect the cult status of this automobile and have vividly translated it into playful subversion, power and humor. It's a real pleasure to be part of the Rolls-Royce