The pictures are amazing, but the car is not!!
Something very strange went on after i first saw the pics of the R8. What I realized is that the picture are astonishing, great photography, lighting, nice backdrops you name it, but the car intrinsically fails to impress... opinions may vary of course (this is in no way meant to offend or provoke all the R8 protagonists)
Here is why:
From a stylistic point of view the first impression is that of a wide, low sitting, and very aggressive looking car. But dissapointment quickly settles in when you take a closer look. To start off, this car seems to have been glued together, there is little homogenity between front and back and the shape simply does not flow. it looks like it came out of a "transformer" cartoon. Designers didnt bother much...the profile of the R8 is the almost identical to that of the new TT but it has been stretched in a clumsy way to accomodate the engine and therefore it makes the rear-end seems very ackward. The term "glorified TT" comes to mind ( it was mentioned previously by another member here) the excess use of air vents which I'm sure have some purpose atleast ruin what could have been an interesting design.
So many of the credit goes out to the clever photography and computer finishing. This IMHO will be one of those car who look better in the pictures than they'll ever do in real life.
Looking at the car from a performance point of view, again nothing spectacular there as well. Not that there is anything wrong with the amazing V8 from the RS4, but hek if this is audi's creme de la creme at least give it performance that's worthy of it's purpose (other than simply derestricting the V8... also a"base" version with the 4 banger from the S3 is rumored to be in the works)
And the interior is straight out of the lamborghini Gallardo which is straight out of any other Audi ...

, so nothing new there as well
Pricing is another issue: You can be sure that this car wont come cheap, and there lies the big question: are people going to be willing to spend this much on an Audi, (although i know afew who would) because in the end this is just what it is...an Audi. Time will show that this car will not go down as modern day classic unlike it's much cheaper sibling the TT. (It might go down as a TT on steroids though)
Which brings me to the following: this car is Audi's first recent entry attempt to break into the big boys club....and based on what we have so far, there will be blood on the floor: The looks although initially overwhelming end up being questionable as well as unimaginative inside out, the current performance is just adequate (for it's segment) to say the least and the pricing....asking for over 100k euros for a V8 that puts out 427 hp and does 0-100km/h in 4.6s...thats really pushing it (you can get a carrera S with your name engraved in gold on it for the same price or something of that sort). What's also unfortunate is that Audi was very hasty and perhaps overconfident. With the R8, Audi went swimming with the Sharks and one of two bad things is bound to happen: it will either be ignored or it will be eaten alive. With a car like this, it is highly unlikely that Audi as a brand will be accepted with the likes of Porsche,Lamborghini,Aston Martin, Ferrari to name a few (mercedes had to go to Mclaren with the SLR to earn their place and BMW is still thinking 10000000 times before making their re-entry in that segment). It seems that Audi was in bit of a hurry to come up with the R8 and the effort they've put into it doesn't quite cut it. One sure thing is that nobody gets it right the first time around and so, here's to hoping that Audi will sooner rather than later, produce a classic modern day, performance car, an achievement they are surely very capable of. In closing, there is little doubt in my mind that the R8 will be a very Rare sight...but thats not always a good thing to say.