Crystal clear
BMW strategy pays off
"The difficulty in planning sales of electric cars was one of the main reasons why BMW decided to use a common architecture with combustion engines and plug-in hybrids for the current generation of electric cars.
The lack of a separate platform for each drive, which can of course be fully optimized to the requirements of the respective concept,
has repeatedly brought criticism to BMW. At Volkswagen,
however, it is now becoming clear how great the risks of the alternative approach, each with its own platforms, are: Because the demand for certain electric cars has not developed as hoped, the Wolfsburg-based company can no longer fully utilize its Emden plant.
Because electrical sales are almost 30 percent lower than planned, one shift has already been completely canceled and the duration of the company holidays extended. In addition, the number of temporary workers will be reduced, which analysts take as a clear sign that Volkswagen does not expect the plant to be fully utilized for a long time. Only at the end of the year, when production of the new VW ID.7 will begin,
will the chances for the Emden plant be better again. Until then, however, there are enormous costs, because unused production capacities are one of the most expensive things that can happen to a car manufacturer. "
The reverse case would be just as annoying: if the demand for a certain drive concept were significantly greater than expected, the market could not be optimally served either. With the BMW strategy, such problems are at least less likely because the flexible architectures make it easy to react to fluctuations in demand for individual drives: models such as
iX1 and X1, iX3 and X3, i4 and 4 Series Gran Coupé, i5 and 5 Series or even i7 and 7s all come off the same assembly line and can be produced in the quantities actually required. The only exception in the current portfolio is the BMW iX, which uses a comparatively independent architecture.
"Although the BMW strategy inevitably means that certain compromises have to be made in the design for the integration of different drive concepts, the current electric cars from BMW also do extremely well in comparative tests with competitors on purely electric architectures. This becomes clear, among other things, in various comparisons between the BMW i7 and Mercedes EQS, but something similar can also be observed in other segments."
Die schwierige Planbarkeit des Absatzes von Elektroautos war einer der wesentlichen Gründe für die Entscheidung von BMW, bei der aktuellen Generation von
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