GLS [Official] Mercedes-Maybach GLS (X167)

[dalab]

45K Maybach S-Classes sold! They will likely never see the point of making a truly bespoke Maybach again. It will remain a trim level.

There is a little more to this vehicle than I first thought. They have put some work into making it different. Still needs to go further though.

M

Good figures and should surprise Mercedes as much as everyone, at the same time it is a shame, because as you say it kills the possibility of bespoke.
Seeing prices is confusing because S-AMG Loaded are even more expensive (around $ 200 / $ 250,000).
Maybe when they aspire to the segment of $ 400,000 or more, there may be hope.
I strongly agree that they should go further, I see very warmly what they did.

 

[dalab]

I discovered this yesterday that I did not know ( L7 is also an example), it seems that it was a road already explored by BMW, I think that Maybach with its success now opened the door for this to be repeated but well done, not horrible like this e32 Lagerfeld.

The new 7 series could have a Maybach counterpart , (they must be thinking about it), 7 series "Phantom" or "Tiffany" or just 9 series, (only trim level) or something like that, it's not that difficult and it's very profitable

 

[hannaz]

I discovered this yesterday that I did not know ( L7 is also an example), it seems that it was a road already explored by BMW, I think that Maybach with its success now opened the door for this to be repeated but well done, not horrible like this e32 Lagerfeld.

I doubt if BMW will bring a Maybach rival trim, cos it’ll not be as well accepted as a S class trim, more over it may eat up share of Ghost

 

[dalab]

cos it’ll not be as well accepted as a S class trim

Why not?

more over it may eat up share of Ghost

In any case it would have an intermediate value between the normal 7 and the Ghost.
I believe It may eat up share of Maybach, rather than Ghost

 

[CrunchSlaughtered]

Why not?

In any case it would have an intermediate value between the normal 7 and the Ghost.
I believe It may eat up share of Maybach, rather than Ghost

BMW has all the ingredients to make a special version of the 7er designed by Rolls Royce - 7RR.

 

[Merc1]

BMW's image doesn't support such a car. The 7-Series already suffers from being in the S-Class' shadow now so making an even more expensive one won't help.

M

 

[CrunchSlaughtered]

BMW's image doesn't support such a car. The 7-Series already suffers from being in the S-Class' shadow now so making an even more expensive one won't help.

M

And why do you think it suffers? The fact that it doesn't outsell it does not mean that it is not profitable for BMW. BMW has always developed the 7er and the 5er togheter, so it has low development costs for this model. And the lack of exotic technologies keeps the production costs low.

 

[dalab]

BMW's image doesn't support such a car.

I guess you mean the sportier image BMW has.
I think that if Mercedes with its legacy "more luxurious than sports" achieved with AMG such a great and sustainable success, BMW can perfectly, (doing things as they know and can obviously), achieve the same in the super luxury direcction.

The 7-Series already suffers from being in the S-Class' shadow now so making an even more expensive one won't help.

As @CrunchSlaughtered says being the second in world sales in this segment and also close, is not suffering, but just an indicative that the segment has more followers for the side of luxury than sports, so a "Super Luxus 7" in these times could compete (branded correctly and with all the pepper).
I think it is more about an issue of whether it is necessary or not, just for having RR.

 

[Grosser]

I guess you mean the sportier image BMW has.
I think that if Mercedes with its legacy "more luxurious than sports" achieved with AMG such a great and sustainable success, BMW can perfectly, (doing things as they know and can obviously), achieve the same in the super luxury direcction.

Yes, like if MB came up with M2 rival with/without manual is the same BMW making Maybach rival = no success/sales.
I don't know if any customer wanted RR Ghost and eventually went for S Maybach, but why would BMW risk making rivals in their own house?

 

[Merc1]

And why do you think it suffers? The fact that it doesn't outsell it does not mean that it is not profitable for BMW. BMW has always developed the 7er and the 5er togheter, so it has low development costs for this model. And the lack of exotic technologies keeps the production costs low.

I said their image doesn't support it, I didn't say anything about profits. The fact that it rarely can outsell the S shows that. A Maybach style 7-Series would be (another) slap in the face to BMW's supposed to be sporty image. Lack of technologies? Cheap to develop because it's twinned with the 5-Series? You're making the case for me as to why it has never measured up to the S in the market.

I guess you mean the sportier image BMW has.
I think that if Mercedes with its legacy "more luxurious than sports" achieved with AMG such a great and sustainable success, BMW can perfectly, (doing things as they know and can obviously), achieve the same in the super luxury direcction.

Nah they can't. The 7-Series already faces an uphill fight with the S with each generation. It wouldn't be anywhere near as successful at Maybach. AMG's legend was created in part without any connection to Mercedes. An AMG Mercedes has some pedigree before Mercedes corporate ever got involved. A super luxury BMW has very little to no merit especially with them owning Rolls.

M

 

[Matski]

It doesn't make sense for BMW Brand to cash in Rolls-Royce Brand. Perhaps an Individual option, 'by Goodwood', as they did with the Mini once, but other than that, the market would see it for what it was, a bit of a cynical cash in. Maybach had already failed as a somewhat separate brand, so Mercedes had very little to lose when it re-launched Maybach as a trim level. If BMW want something between the 7 and the Ghost, a slow selling 9 series is about their best bet, or a bespoke 7-er based Alpina only model.

... or buy Bentley off VW and have that as a sub-RR brand.

 

[Wolfgang]

Robbe & Berking makes the MM champagne flute he's holding.

 

[Rolf]

Shmee review was actually quite informative for a change. Its nice to see that Mercedes have actually put in more effort into the interior trim than we expected by putting more leather even on the lower parts of the doors and the rear vent surrounds and back rests of of the front seats having more expensive stripped wood with Maybach emblems everywhere. The 2 fold leather seats and cushions really look cozy and comfortable. It certainly looks like a wonderful place to sit in the luxurious back seat.

 

[sako97]

It just hit me that this will be the most expensive car produced in the US.

No room build quality issues on this one; 5 years of (sub)brand-building would be at stake.

 

[SDNR]

It is very American looking. It'll sell well I'm sure. I can't say I can find much to like about it.

 

[hannaz]

Maybach GLS launched in of its important market - pics from Abu dhabi launch

 

[hannaz]

A new color combination

 

[Wolfgang]

^ Yes, appears to be two-tone cavansite blue/iridium silver.


"Two-tone paint finishes are optionally available, and these underline the balanced proportions of the body. A total of eight combinations are planned, the colour named first being that of the lower section: cavansite blue/iridium silver; designo diamond white bright/obsidian black; iridium silver/designo diamond white bright; iridium silver/selenite grey; obsidian black/kalahari gold; obsidian black/patagonia red; obsidian black/rubellite red; emerald green/mojave silver. These paint finishes are rendered particularly elegant by the fluid course of the separating lines, where a fine pinstripe in the one colour merges into the body of the other colour along the vehicle's beltline. This fine line once again echoes the pinstripe motif." Source: Mercedes-Maybach

 

[Shellshock]

Just simply the best....better than all the rest

Merry Christmas everyone !!

 

[hannaz]

Didn’t know where to post this one.. a weird Maybach autonomous monster’s design. Look really crap, but look close this has some unique characteristics ins angles.