The rear bares semblance to the 6 series.
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A 26 year old designer did the LCI. Very very talented guy. You will see two other cars from him very soon.
NoHussain?
Nice to see that Bmw was able to turn the 1 series around with the LCI. Small but effective design changes can go a long way. Well done BMW
The idea that sales of the 1 Series are heavily influenced by the looks are a complete fallacy, IMHO. The prices of pre-LCI models will not drop any more than they would normally after an LCI, and sales of the new model will not suddenly increase massively due to the looks. This isn't an Mercedes SL we're talking about. It's a mass produced car, where fleet sales, rental car companies and corporations take a large number of the production slots. The impact of the looks on private buyers is also exaggerated. Sure, people may not be completely comfortable with the design of the pre-LCI, but the idea that there are thousands and thousands of people not buying the 1 Series because they don't like the look of it is a rather naive and simplistic viewpoint. The average non-forum-dwelling consumer doesn't work like that.
So then what compelled BMW to do such a major facelift? BMW rarely ever do such a comprehensive overhaul. The last time it happened was the E65 7er, but that's a more expensive vehicle. I imagine the cost to do this extensive update was not something the bean counters were happy with. So then why did they do it?
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