1 Series [Official] BMW 1 Series (F20/21) LCI

[martinbo]

Folks have to appreciate a key word that SF Dede is using: Integration.

My opinions on the matter:

I don't doubt that the OEM navigation provides a more cohesively integrated experience which can be more readily incorporated within the various UI components currently proliferating the upper end of the car market. The S-Class & new Audi TT interior are examples and no doubt the new BMW G11 7er will introduce a new level of user experience with regard to navigation.

I have no problem that this richer experience be offered as an optional extra as part of some luxury mobility package but I have an issue with it being offered as standard because - as they say in the first law of economics, there's no such thing as a free lunch - this cost will no doubt be passed on to the consumer. I would much rather be offered UI integration which displays formatted screen content from my mobile to the car's display screen as standard functionality. I am happy to forego the richness of the more deeply embedded, optional extra OEM experience.

 

[as7920]

I assume the "every BMW will have sat nav as standard" policy applies only to certain markets. In this case the UK.

Naturally new car prices have gone up.

 

[Mr Robert]

Am I the only one who don't really like the small screen? I'd rather it weren't there at all.

 

[Rainer271]

^Definitively not.

 

[SF Dede]

I don't think you're paying for the larger screen. What you're really paying for is the integration. With an OEM navi, you get all the information integrated seamlessly throughout the vehicle. For example, turn-by-turn information can be pushed to a HUD or an instrument cluster. Both these technologies make it easier to review directions without taking your eyes off the road. It also happens to look more aesthetically pleasing than a cellphone on a clunky cellphone holder on a dash. I guess the alternative is to put the phone in a cupholder, but that's not very ergonomic.

Using a phone is just not as effective. I live in Vancouver, where using a cellphone while being in a vehicle is illegal. This means I won't be able to do anything on the phone after I set my destination. Navigation is also something that is greatly improved with screen real estate. Whereas you might not need a 12 inch screen to change the radio station, a larger screen definitely makes for a better navi experience. Being able to see a larger map with clearer information is really useful. On phones, you're really left with 3-4 inches of map information after all other information is displayed. Not very convenient when you're already struggling to look for the exit.

With ConnectedDrive and the advent of LTE/4G on infotainment systems, outdated maps will be a thing of the past. Instead of draining already dismal battery lives on navigation, I will always prefer the more integrated, more clear, and more aesthetically pleasing OEM solution.

I happen to agree with you - but I am surrounded by kids who haven't ever paid for music and videos so why would they pay for navigation twice? The experience has to be fantastic. I haven't seen that from BMW - or any other manufacturer yet. Maybe I'll be surprised.

 

[deity]

I happen to agree with you - but I am surrounded by kids who haven't ever paid for music and videos so why would they pay for navigation twice? The experience has to be fantastic. I haven't seen that from BMW - or any other manufacturer yet. Maybe I'll be surprised.

People "never" pay for music or videos because their free counterparts are exactly like the ones they would have paid for. A song downloaded from the internet sounds exactly the same as a song purchased on the iTunes store. In other words, the functionality of a "paid" song and a "free" song is exactly the same.

Navigation, on the other hand, is different. For all the reasons I mentioned in my previous post, there is additional value provided by an OEM system. The navi on the phone is not indistinguishable from an OEM solution. Phone navis are less ergonomic, more dangerous/illegal to use, provide information less clearly, and don't look very appealing no matter where you put it. People pay five-figure premiums to get a clean, beautiful interior. Lodging a cellphone in the middle of that with wiring everywhere does not look very good.

I tend to think that integrated navigations do provide an exceptional experience. With HUD/instrument cluster displays and larger overall screens, it has never been easier to get where you need to go. The whole experience feels very integrated, fluid, and connected.

 

[SF Dede]

My point is it has to be integrated very well to justify the premium over the now standard nav. I would also add that it has to be up to date and the traffic info has to be more real time and accurate. I get the later much better from my phone when compared to my BMW.

If I am going to pay the BMW premium to get that better more integrated nav experience beyond what will be offered standard, it should always be better than my phone.

 

[hoffmeister_fan]

I happen to agree with you - but I am surrounded by kids who haven't ever paid for music and videos so why would they pay for navigation twice? The experience has to be fantastic. I haven't seen that from BMW - or any other manufacturer yet. Maybe I'll be surprised.

Holy crap, we have reached that point, haven't we?? Damn l'il punk hooligans!

Damn, I feel old.

 

[SF Dede]

Holy crap, we have reached that point, haven't we?? Damn l'il punk hooligans!

Damn, I feel old.

Yep! Back my day I walked to school barefoot, in the snow, up hill, both ways, and I was happy! Kids these days don't know how good they have it!

 

[Mr Robert]

How was the gravel?

 

[SF Dede]

How was the gravel?

With the frostbite I never noticed....

 

[Monster]

Australian pricing released

2015 BMW 1 Series pricing (plus on-road costs):
118i $36,900 (unchanged from previous 116i)
118d $40,300 (-$2700)
120i $41,900 (-$1100 from previous 118i)
125i $48,900 (-$2100)
M135i $62,900 (-$2030)


@Mr. Mercedes look how BMW Australia is eating their words now

“As you know Mercedes launched the A-Class a couple of years ago at a very, very aggressively repositioned price and we didn’t follow that, however we do certainly see that the market is moving in that direction as far as A-Class, 1 Series and A3 are concerned and we actually want to increase our footprint in that particular segment, that’s the strategy.”

And also we have this little gem

we certainly have a unique selling proposition over and above our German rivals because it actually comes with rear-wheel drive and that really set us apart from all the others. So it drives then like a true BMW, as it should.”

BMW 1 Series has "some ground to catch up" | CarAdvice

 

[Mr. Mercedes]

Bmw Australia had to throw themselves at customers as a-classes walked out the door. A similar situation arose with the 3 series.

 

[Betty Swollocks]

And also we have this little gem

PMSL!!

 

[Donnalee]

Hmm. I just realized the different engines. 118i going from a sporty 170hp down to 136hp. Even more crazy is the number of m-sport models I've seen in this form. Right... That's what a 3 cylinder 136hp car needs, 10 M badges and sporty add-ons. I find that really uncool.

 

[Betty Swollocks]

Hmm. I just realized the different engines. 118i going from a sporty 170hp down to 136hp.

Not really. They've just rebadged the models one step higher. So the entry level is now a 116i instead of a 114i. The 116i has become the 118i. And the 118i has become the 120i.

 

[Donnalee]

Lol yeah and then when a pre facelift owner tries to sell his car he will have to explain... Oh actually this is the equivalent of the 120i. It actually has 170hp not 136hp.

 

[as7920]

cosySec by Cooblie, on Flickr

Screen Shot 2016-06-10 at 12.52.13 by Cooblie, on Flickr

 

[Betty Swollocks]

Interesting. Melbourne Red has been added as an exterior colour for the M140i, and you can now specify the blue contrasting stitching from the M2.

 

[klier]

I dislike the LCI rear lights a lot.

I also am not fond of that boring standard looking front end.....I actually think the pre facelift looks superior on all fronts from the outside.

But this is the perfect look:

2er front and 1er pre facelift rear. Pretty much perfect in my book.

And btw, before everybody starts yelling: it's actually very easy to put the 2er front on a 1er. Easy and cheap.