Gor134
Kraftkurve King
Nothing he said is wrong BMW said it themselves the M5 Touring was a safe bet.
www.bmwblog.com
While now we'll never know how the M3 Touring would have done, I am absolutely confident the G81 M3 Touring would've sold at the very least as well as the M4 Coupe in the states.
Hell, I'd probably be getting a G81 myself. Now to see if we get a B10 Avant in the states...
BMW Explains Why America Gets The M5 Touring But Not The M3 Touring
M boss Frank van Meel tells BMWBLOG the reasoning behind the decision to launch the M5 Touring in the U.S. to the detriment of the M3 Touring.
Van Meel told BMWBLOG that choosing the M5 Touring was “the logical decision to make at the time.” In other words, Munich’s higher-ups expected the G99 to sell better than the G81. Bringing both wagons wasn’t part of the plan: “There’s only one chance for a first impression, so we took a safe bet.”
In hindsight, BMW realizes it might have been smart to sell the M3 Touring in the U.S. The M division boss admitted they were “not brave enough” to greenlight the G81 for America because they had “second thoughts” about its potential success.
Interestingly, a slow-selling M3 wagon would’ve doomed the M5 Touring’s chances in the U.S. BMW would have been reluctant to approve another long-roof M if the smaller wagon had underperformed. Rivals Mercedes and Audi have also avoided this niche in the U.S. by keeping the AMG C63 Estate and RS4 Avant out of the market. The M3 Touring might have filled that void, but it’s too late now.
While now we'll never know how the M3 Touring would have done, I am absolutely confident the G81 M3 Touring would've sold at the very least as well as the M4 Coupe in the states.
Hell, I'd probably be getting a G81 myself. Now to see if we get a B10 Avant in the states...