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- Marcus
I don't think the facelifts have anything to do with MB's loss in market share. If we're looking at MB's "decline", which really isn't all that bad since they went up 5% since last year, it's been in the past few years where Audi is really beginning to catch up. If you think about-face product cycles, it's really only started to happen around the W212, W204 era. This means that sales which have accumulated thus far have not yet seen the effect of the "revolutionary 180 degree changes." In fact, it is very indicative of how the market received the FIRST iterations of the lineup. That being said, if MB is indeed losing market share at unprecedented levels, it is not because of the major changes, but because the lineup of before was not as "appealing" to the consumer when compared to Audi and BMW offerings. Maybe MB's trying to REGAIN market share by changing the way their cars look and cars feel.
That makes perfect sense. The competition has just gotten really intense and Mercedes is no longer head and shoulders about the fray anymore. Their 80's and 90's dominance is over, at least for now. I personally look for the S-Class to re-set the bar. BMW gave the 7 a weak facelift, Audi and Jaguar are still pre-FL and Lexus really went limp with the LS facelift. NOW is the moment for Mercedes, especially if the FL E and new S are both on sale by next summer all over the world. They could come roaring back in sales and market share. Along with all of new models at the lower end. I can't wait to see the baby CLS and how it sells here in the U.S.
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