Concept Audi billboard hangs real cars from landmark bridges

[Bartek S.]

Audi is always up for some unique marketing opportunities. For a new campaign called "The Audi Spectacle" it might be going way up. A campaign presented by the Access ad agency has Audi reinventing the concept of the billboard, with its famous four rings taking over some of the worlds most iconic landmarks.

The Brooklyn Bridge in New York, Sydney Harbour Bridge in Australia, Tower Bridge in London and the Rialto Bridge in Venice have been presented as potential candidates for the advertising treatment. The life-size installations could be beautiful, but would attaching advertising to global treasures be going too far to spread a brand's message?

Via: autoblog

 

[K-A]

Wow, pretty crazy (and expensive).

You can barely tell it's an Audi logo with the "line" through the middle (being where the cars are sitting).

 

[Sunny]

The last one looks amazing, other ones look like they are gonna jump off.