Concept Audi Concept C


Future car concepts, design studies, upcoming tech, and what may come next
I still haven't gotten used to this "Face", but the rest is absolutely superb.
 
Looks superb indeed.

But like the new Mercedes grille, I wonder how it would look with a regular sized EU license plate, and not that tiny U.S spec version which neatly fits the grille as seen on this Audi.
On the Audi the plate would stick out on both sides of the grille which would look really bad. And on the MB it would be slab in the middle which also looks very bad in my head.
Maybe they would have to do an Alfa number plate on one side of the bumper, which also looks odd.

1760967854024.webp
 
Maybe they would have to do an Alfa number plate on one side of the bumper, which also looks odd.

1760967854024.webp

Yeah, a bit of a shout out to the 1950s/early 1960s Giulietta coupes and spiders and the Giulia Duetto spiders of the 1960s/70s. Alfa-Romeo did that with the 156 as well.

But on other brands...nah.
 
Unfortunately, German language only:

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But some great eye-candy nonetheless.
 
I know the guy is fat and all, but it looks just incredibly cramped inside. I would want to be able to stretch my arms when holding the steering wheel which looks impossible in this car.
 
I know the guy is fat and all, but it looks just incredibly cramped inside. I would want to be able to stretch my arms when holding the steering wheel which looks impossible in this car.

Yeah, it's definitely not the most suitable vehicle for the morbidly obese. The Concept C does, however, appear to be a bit more spacious than the various series TT cars. And having once owned a TT, I can confirm that it is not cramped for those who are of average-to-slighter build.

I also suspect that the tester, Thomas Geiger, has a medical issue that has lead to significant weight gain. Hypothyroidism perhaps ? I clearly recall the time in which he was much, much trimmer.
 
A bit long, but an entertaining, informative video:

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I also enjoyed the references to the "Ur-TT". Especially the roadster. I owned one for some 12 years and 200K kms. Indeed-"Janus-faced".
 
Baffling to think Audi is spending R&D on a dead segment, whether ICE or BEV it's a dead segment. And even in this segment, the TT wasn't exactly a high roller to begin with.

They have more urgent matters at hand IMO
 
Shove that i5 behind the driver seats and call it a day. Don't understand why they're going all in on an EV sports car 🤦
 
And even in this segment, the TT wasn't exactly a high roller to begin with.

The gen 1 and 2 TTs sold in relatively high numbers. Following those cars, the TT began to fizzle out a bit. Truth be told, it's design was a massive, publicity effective "Bauhaus" statement for Audi. I clearly recall how Audi was swamped with customer orders and had to rapidly increase the catalogue of paint colors. Unfortunate was the scandal that ensued when the very first, rear spoilerless, gen 1 cars skidded off the Autobahns in high speed sweeping curves. A rear winglet was quickly added.

IMHO, Audi will only become genuinely interesting once again when the first "Radical Next" sedans, Avants and SUVs are presented. Also, innuendo has it that there actually will be a next gen SSP+ based etron GT that will distinguish itself far more from the next-gen Porsche Taycan. And as for a large, luxury sedan replacement for the D5 A8 in concerned... Rumours persist that this project may be going to SAIC AUDI, geared primarily for the Chinese market.
 
This is where Audi began to sow a seed of failure, notwithstanding design language incompetence and interior quality shortfalls. Audi failed to develop the next generation A8 flagship, alongside deputising new technologies that would typically be showcased by the A8, that then trickled down the range with customer anticipation. It’s been the bread and butter strategy for Audi that has worked successfully for years. Audi’s competitors have progressed with similar strategies while Audi has stagnated, too slow to develop and adapt. This was never the case before with Audi. The converse was true always and expected. I just hope Massimo Frascella is supported by a strong foundation of technological innovation, reminiscent of the glory days of Walter de Silva and Audi fortitude.
 
The gen 1 and 2 TTs sold in relatively high number

First gen was lightning in a bottle and perfect for the time. But we're talking almost 30 years ago, and the world has changed in a way that people want crossovers and SUV models these days.

This segment is dead. Porsche won't make a dent with an EV (or even ICE) version, and BMW and MB has departed the segment altogether with the last Z4 scheduled for production in I believe April of this year.
 
First gen was lightning in a bottle and perfect for the time. But we're talking almost 30 years ago, and the world has changed in a way that people want crossovers and SUV models these days.

This segment is dead. Porsche won't make a dent with an EV (or even ICE) version, and BMW and MB has departed the segment altogether with the last Z4 scheduled for production in I believe April of this year.

Yes, true.

Personally, I would think that Audi would be better served presenting it's new "Radical Next" design theme in the form of a vehicle that would address a larger portion of the consumer public. Indeed, a sedan/Sportback, Avant/Shooting Brake or some form of sporting crossover.

Not that I don't love the Concept C, though.
 
Yes, true.

Personally, I would think that Audi would be better served presenting it's new "Radical Next" design theme in the form of a vehicle that would address a larger portion of the consumer public. Indeed, a sedan/Sportback, Avant/Shooting Brake or some form of sporting crossover.

Not that I don't love the Concept C, though.
IT is a pity that the preferences of the mass market have shifted to cross overs and SUV´s. The cheaper or lower end sports car market is virtually dead and the likes of the TT, SLK, Z3/4 and Boxster made a massive resurgence in the 90s to sports car ownership, which I absolutely loved. Nowadays not sure a car like the Audi Concept C in production form could light up this sector again. I for one hope it does! I am tired of seen jacked up crossovers and SUVs wherever I go.
 

Audi

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, the company’s origins date back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Volkswagen acquired Auto Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
Official website: Audi (Global), Audi (USA)

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