Hot! Audi: What's Next?

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That photo gives me the impression that this is going to be good!

1707237668288.webp


 
This month article by Kacher in CAR covers the future of halo cars within Audi. It seems the TT could come back as a more upscale coupe. The R8 would be axed, and a super car inspired by the Avus concept could be in the works. All expected to take advantage of the marketing push derived from F1 entry in 2026.

PS: For long timers here, the renders of the article are done by Larson, who seems to be back in the game after so many years missing.
 
This month article by Kacher in CAR covers the future of halo cars within Audi. It seems the TT could come back as a more upscale coupe. The R8 would be axed, and a super car inspired by the Avus concept could be in the works. All expected to take advantage of the marketing push derived from F1 entry in 2026.

PS: For long timers here, the renders of the article are done by Larson, who seems to be back in the game after so many years missing.

TT moving up and the R8 getting axed honestly doesn't sound like a bad idea. The current TT is in no man's land I had forgotten it actually exists, and the R8 is way too expensive for what it was.

TT has a brilliant interior though. Aging like a frine wine due to its lack of screens. Wish Porsche went into that direction instead of the current new screen infested mess.
 
TT moving up and the R8 getting axed honestly doesn't sound like a bad idea. The current TT is in no man's land I had forgotten it actually exists, and the R8 is way too expensive for what it was.

TT has a brilliant interior though. Aging like a frine wine due to its lack of screens. Wish Porsche went into that direction instead of the current new screen infested mess.
You can bet that the new TT replacement will be screen McGee like the E-tron GT
 
You can bet that the new TT replacement will be screen McGee like the E-tron GT

Yeah, this is pretty much a given.

I didn't read Kacher's story, but is he anywhere saying anything about the drivetrain? Is the upmarket TT going to be EV?
 
Yeah, this is pretty much a given.

I didn't read Kacher's story, but is he anywhere saying anything about the drivetrain? Is the upmarket TT going to be EV?
I would bet good money on it.
Might even use the E-tron GT architecture, but perhaps scaled down to a 2-door.
 
I didn't read Kacher's story, but is he anywhere saying anything about the drivetrain? Is the upmarket TT going to be EV?
It seems they are still discussing it. It is not expected to reach the market until 2027/2028. So I would not put my money on anything exotic coming from Audi. They are an SUV brand now.

Btw, the e-tron GT replacement seems like a no go as well. Audi simply does not have the pedigree for this kind of cars. VAG has Porsche for that part of the market.
 
It seems they are still discussing it. It is not expected to reach the market until 2027/2028. So I would not put my money on anything exotic coming from Audi. They are an SUV brand now.

Btw, the e-tron GT replacement seems like a no go as well. Audi simply does not have the pedigree for this kind of cars. VAG has Porsche for that part of the market.
From what I’ve heard internally, there is no money in two-door cars.
 
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I assume they were mostly referring to the smaller/cheaper car segment. A1... TT etc
The A1 died and was no longer manufactured for a long time and the TT I think also said goodbye a while ago like the SLK...
 
From what I’ve heard internally, there is no money in two-door cars.

They are all but extinct. It's either SUV or supercars these days if you have money to burn.

A1 2 door, A3 2 door and TT, all gone.

The only 2 door hatch left is the Yaris GR AFAIK.
And the TT is still on sale....edit; no it actually is not! Just went to the Audi website and what they have on offer these days is beyond tragic. Haven't heard of half of these cars. And the rest is ancient.
 
A8 e-Tron should hopefully reclaim the flagship role. e-Tron GT getting a facelift which should last it ~ 3-4 more years, until a full EV R8 successor is ready.
 

Audi

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, the company’s origins date back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Volkswagen acquired Auto Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
Official website: Audi (Global), Audi (USA)

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