Munzmjs
Bavarian Cruiser
Were I a shopper in this particular market segment, I now suspect that I wouldn't give the X290 AMG GT, M8 Gran Coupe or Porsche Panamera Turbo/Turbo S a second glance. The exterior aesthetic of the RS7 is pretty much as good as it gets. It seems to erase several reservations that I had with regard to the base A7s' exterior styling. Quite the paradox that...
I also think it will be priced relatively lower than the likes of the GT63 and M8 Gran Coupe, making it a better value proposition for buyers in this segment. I saw somewhere online that the price is in the $120k range (122k Euros on the audi german site), which is M850i money and a considerable gap from the likes of the AMG GT63 and M8 (coupe)