Newsroom

Magny-Cours. On Sunday evening at Magny-Cours (FRA), all members of BMW Motorrad Motorsport and the ROKiT BMW Motorrad WorldSBK Team had one thing in common, a beaming smile. At the ninth round of the 2025 FIM Superbike World Championship (WorldSBK), Toprak Razgatlioglu (TUR) claimed pole position, secured the triple for the fourth time in a row, and set more records. With this, “El Turco” extended his lead in the riders’ championship to 39 points with three more rounds to go. This season he already has 18 victories to his name, twelve of them consecutive. Razgatlioglu’s win in Sunday’s second main race was also BMW’s 50th victory in WorldSBK. Michael van der Mark (NED) completed the team’s excellent showing in France. In Superpole...

A defining element of the digital user experience in the new BMW iX3 is BMW Panoramic iDrive, which elevates intuitive operation and the driver focus for which the brand is renowned to a new level. And an all-encompassing sustainability concept reduces the car’s product carbon footprint over its life cycle by more than 30 per cent compared to its predecessor. The first Neue Klasse model will be built at the newly constructed BMW Group plant in Debrecen, Hungary. The first variant of the fully electric SAV to roll off the production line from autumn 2025 will be the BMW iX3 50 xDrive (electric power consumption, combined: 17.9 – 15.1 kWh/100 km; CO2 class: A; range: 679 – 805 km [421 – 500 miles]; provisional figures as per WLTP) with...

Munich. BMW, MINI and BMW Motorrad will present their new arrivals at two central locations during the IAA Mobility 2025 show, just like at the 2021 and 2023 editions of the event: The IAA Mobility Summit will take place at Munich’s exhibition centre (Messe München) – the BMW Group stand is in Hall A1 – and the BMW Group’s Open Space can be found at Max-Joseph-Platz square, under the gaze of the opera house. The generously proportioned Open Space, which covers an area of 3,000 m2, is open to visitors free of charge on Tuesday, 9 September (the official opening day) from 11.00 a.m. to 9.00 p.m. CET, on Wednesday, 10 September – Saturday, 13 September from 11.00 a.m. to 11.00 p.m. CET and on Sunday, 14 September from 10.00 a.m. to 5.00...

Three legends, plenty of action – and a look into the future: the Polo is celebrating its 50th anniversary in sporty aplomb with an impressive drifting video. In it, the Polo R WRC and Polo R Supercar in a Harlekin livery selected by fans, as well as the electric Polo RX1e, show off their drifting abilities. None other than Johan Kristoffersson himself goes full throttle at unusual locations around the Polo plant in South Africa. But even the World Rallycross Champion is outshone at the end by a surprise guest. Motorsport star Johan Kristoffersson drifts through impressive locations around the Polo plant in South Africa in sporty Polo models Final shot with a twist: Director Jon Richards brings together the past, present and future...

First series-production Neue Klasse model, introducing a new design and cutting-edge technologies. Longest-range BEV on sale in the UK at launch as measured under the WLTP test cycle: BMW iX3 50 xDrive offers up to 500 miles (WLTP)1. Sixth-generation BMW eDrive technology with 800-volt architecture and 400 kW rapid charging (up to 231 miles in 10 minutes). Intelligent xDrive all-wheel drive for optimal traction and efficiency, using a high-efficiency rear electrically excited synchronous motor (EESM) and a compact front asynchronous motor (ASM). New digital “superbrain” vehicle architecture including Heart of Joy driving dynamics system. Revolutionary BMW Panoramic iDrive with full-width windscreen display and BMW Operating System X...

Dawn of a new era: the first Neue Klasse model heralds the future of BMW design and tech. Gen6 eDrive technology with cylindrical-cell high voltage battery and new electric motors. 800V architecture, 400 kW peak charging can add ~230 miles of range in just 10 minutes. Four superbrains provide world class handling and intelligent, symbiotic driver support. BMW iX3 50 xDrive to start around $60,000, offer up to an estimated 400 miles of range. US production begins at BMW Group Plant Debrecen in Q1 2026, US deliveries mid-2026. Woodcliff Lake, NJ – September 5, 2025… BMW presents the first series-production Neue Klasse model. The BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste...

The spirit of a new beginning defines Audi’s presence at IAA Mobility. Following a period of rapid model launches during the last 18 months, the brand is set to make a bold statement at one of the world’s most important automotive trade shows. Alongside the public debut of the new Audi Q3 Sportback e-hybrid 200 kW, the premium brand will display the Audi Concept C – a concept car that exemplifies a new design philosophy and thus the future direction of Audi. Audi Concept C embodies the clarity of a new design philosophy The new Audi Q3 Sportback continues Audi’s ongoing model initiative Audi CEO Gernot Döllner: “Our new portfolio and design language mark the next steps in the company’s continuing evolution” In a world growing evermore...

Audi introduces the Audi Concept C – an all-electric two-seat sports car that embodies the brand’s new design philosophy and paves the way for the future. From every angle, the concept car demonstrates radical simplicity – the core of the new Audi design philosophy. The new Audi brand face features the vertical frame that reimagines the brand’s legacy and a distinctive four-element light signature. The roof concept offers the benefits of a convertible while retaining the essence of a monolithic body style. High-quality materials demonstrate precision in every detail. A minimalist design ensures the interior is free from distractions. Shy tech solutions and solid haptic controls create an intuitive and emotional experience. Audi...

Johannesburg. Following the successful BMW Art Generation Vol. III experience at NIROX on 30 August, BMW Group South Africa is proud to serve as the Official Vehicle Partner of FNB Art Joburg, taking place from 4–7 September 2025. This partnership underscores BMW’s enduring commitment to the global arts landscape, building on five decades of the iconic BMW Art Car series and cultural initiatives. Celebrating 50 Years of BMW Art Cars Since its inception in 1975, the BMW Art Car Collection has featured works from some of the world’s most acclaimed artists, including Frank Stella, Roy Lichtenstein, Andy Warhol, Robert Rauschenberg, Esther Mahlangu, David Hockney, Jenny Holzer, and Ólafur Elíasson. In 1991, Esther Mahlangu became the...

Paris/Munich. In 2026, Rétromobile, one of the world’s most prestigious automotive shows for the classic car sector, will celebrate its 50th anniversary. So does BMW’s collection of the legendary Art Cars. To mark this milestone, BMW is bringing together all BMW Art Cars that have raced in Le Mans for a spectacular reunion in Paris. From Alexander Calder’s groundbreaking debut in 1975 to Julie Mehretu’s sleek masterpiece in 2024, the BMW Art Cars that dared to race will return to the spotlight at Rétromobile 2026 – not on the track, but in all their glory. BMW Art Cars on display at Rétromobile in Paris: #1 I Alexander Calder, BMW 3.0 CSL (1975) # 2 I Frank Stella, BMW 3.0 CSL (1976) #3 I Roy Lichtenstein, BMW 320i Turbo (1977) #4...

Volkswagen is also setting the course for the future when it comes to model names: with a new naming strategy that also transfers the familiar designations of combustion-engine models to its all-electric ID. family. The first model to be launched will be the ID. Polo from 2026. The concept car is known as the ID. 2all. Thomas Schäfer, CEO of the Volkswagen brand, Head of the Brand Group Core and member of the Group Board of Management: “Our model names are firmly anchored in people’s minds. They stand for a strong brand and embody characteristics such as quality, timeless design and technologies for all. That’s why we’re moving our well-known names into the future. The ID. Polo is just the beginning.” Volkswagen will transfer more...

Munich. With deep respect for craftsmanship, culture, and the communities that shape them, the partnership between MINI John Cooper Works and Deus Ex Machina comes to life through two customised one-off cars - rolling expressions of a lifestyle where a love of speed meets creativity and considered design. Built not just for performance, but for the people who live and breathe it. “MINI models have always been characterized by a blend of creative design and motorsport dynamics,’ explains Stefan Richmann, Head of MINI. “Thanks to our collaboration with Deus Ex Machina, we are taking this philosophy to a new level and setting exciting new trends for fans and motorsport enthusiasts. The partners are united by their “passion for machines...

With the presentation of the concept car Audi Concept C in Milan, Audi has given a clear preview of the design of future models and opened the next chapter in the company’s realignment. The most important statements made by CEO Gernot Döllner and Chief Creative Officer Massimo Frascella during the event at a glance. read on Audi MediaCenter

As it unveils the Audi Concept C study in Milan, Audi is offering a definitive preview of the design of future models. The four rings are taking a progressive step: in an increasingly complex world, Audi is uncompromising in its commitment to clarity. The new design philosophy is part of Audi's fundamental realignment and represents a new beginning for the company as a whole. Products, processes, and structures are focused on what is essential, creating space for innovation and technological leadership. read on Audi MediaCenter

Audi presents its new design philosophy – a bold step intended to reshape the way the company thinks. Massimo Frascella, Chief Creative Officer, speaks about this profound transformation, what it means for the brand and its experiences, and the introduction of a new design language. read on Audi MediaCenter

No industry wants to be regulated, and it goes without saying that automakers dislike regulation. Yet even those automakers most opposed to regulation have to admit that it can prod them into making safer and more efficient cars, or even to develop entirely new product lines. That’s exactly what happened after 1966, when the State of California enacted the world’s first vehicular emissions regulations, followed in 1970 by the federal Clean Air Act that would require smog testing of all new vehicles from 1972-on. In response to that legislation, BMW began replacing carburetors with fuel injection, creating the 2002 tii and other models that not only emitted fewer pollutants but used less fuel and produced more power than their...

Team Speedcar won its first drivers title in the GT4 European Series powered by Rafa Racing Club. Following two GT3 championship victories in New Zealand, this success in Europe’s most prestigious GT4 racing series is already the third title for Audi Sport customer racing this season. The Audi R8 LMS GT3 contributed further good individual results with victories in Belgium and Japan on the last weekend in August, while the Audi RS 3 LMS won an IMSA Michelin Pilot Challenge race for the first time this year. Robert Consani/Benjamin Lariche win GT4 European Series Overall and class victory for the Audi R8 LMS in Europe and Asia First win of the season for the Audi RS 3 LMS in America read on Audi MediaCenter

Munich. BMW Group Plant Steyr is getting ready for series production of fuel cell systems. The third generation of the BMW Group’s hydrogen drive system will be manufactured in Steyr from 2028, and the company’s competence centres in Munich and Steyr are already building the first prototypes. Further drive system components will come from the technology hub in Landshut. “The launch of the first-ever fuel cell production model from BMW in 2028 will add another exceptionally efficient high-performance drive system with zero emissions to our technology-open product portfolio,” says Joachim Post, Member of the Board of Management of BMW AG, Development. “The choice of Steyr as the production location clearly demonstrates our commitment to...

At the IAA Mobility 2025 motorshow, the BMW Group is showcasing the BMW Motorrad Vision CE, presenting a vision of the future of electric, single-track mobility in urban centres and underlining its undisputed leadership in the field of intelligent, connected, electric two-wheel mobility. In addition to its emission-free electric drive, the BMW Motorrad Vision CE's standout features include the elimination of the need for a helmet as well as protective clothing, offering riders an increased sense of freedom and a casual, carefree riding experience. Setting new standards, the Vision CE offers an emotional, creative and fresh take on commuting, describing the future of urban two-wheel mobility. In line with the BMW Group's sustainability...

Today the series production of the ID.3 GTX FIRE+ICE has started in Saxony. The 1,990 vehicles roll off the production line at the Zwickau vehicle plant and the Transparent Factory in Dresden. The model was developed in collaboration with the performance sportswear brand BOGNER FIRE+ICE, part of the Munich-based luxury sports fashion company BOGNER, just like the legendary Golf II Fire and Ice, which became a surprise success in the 90s and now enjoys cult status among fans. In tribute to the original model’s debut year, only 1990 units of the ID.3 GTX FIRE+ICE will be available to order. Prices in Germany start from €56,020. Special model limited to 1,990 units ID.3 from Saxony is also available in South America Danny Auerswald: "The...

MINI is delighted to announce its return to the Goodwood Revival 2025, with a nostalgic stand dubbed ‘JCW Electrical’. Located within the Earls Court Motor Show, the 1960s inspired electronics store will celebrate MINIs rich racing heritage and bold innovation. The latest John Cooper Works models – the MINI John Cooper Works and MINI John Cooper Works Aceman will be on display, while the iconic 1964 Monte Carlo rally winning Mini Cooper S - raced by Paddy Hopkirk and co-driver Henry Liddon – will take centre stage. In keeping with the period-perfect feel of the event, the stand will feature an eclectic collection of vintage television sets, showcasing race-winning footage and iconic MINI adverts from past and present. In addition...