Woodcliff Lake, NJ – September 26, 2025 – MINI USA is excited to announce a dynamic new partnership with Smorgasburg, the largest weekly open-air food festival in the United States, for a series of immersive, one-day events this fall. “MINI at Smorgasburg” will bring the MINI brand’s fun and expressive spirit to Smorgasburg’s tasty events in three cities: Los Angeles, Atlanta, and Miami.
Smorgasburg, renowned for its vibrant atmosphere and global flavors, draws between 3,000 and 7,000 attendees per day at its year-round markets. This fall, MINI will join in the savory fun, transforming a part of the festival into a MINI experience with the MINI vehicle family, a Countryman DJ booth, and interactive experiences for visitors.
“We are...