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At the second round of the Intercontinental GT Challenge, Audi Sport Team Hardpoint WRT with the Audi R8 LMS fought its way back up to fourth place after early setbacks. Rain showers of varying intensity turned the Indianapolis 8 Hour race in the US state of Indiana into an unpredictable lottery in the first phase. read on

Under the motto “Let’s talk about progress” Audi invited experts from all over the world to take the virtual stage at the Bits & Pretzels event. In order to be an active partner providing added value to the start-up community, Audi and its guests gave answers to questions such as: What are the success factors for leadership in today’s world? How does branding sustainably create value? And which internationally successful business models inspire the start-up community? More than 3,000 participants joined Audi’s virtual program and gave their interactive input via online chats. read on

Audi is redefining “Vorsprung” and putting people with their values and needs at the heart of the refined brand strategy. Sustainability, digitalization and design continue to be the core themes. The transformation towards sustainable and digital premium mobility is emphasized in the new global brand campaign with the slogan “Future is an Attitude”. Furthermore, the re-worked corporate identity will be globally visible for the first time. read on

Munich. The ongoing commitment of BMW to transformation and digitalisation has earned the brand several awards once again this year. The readers of motoring magazines Auto Bild & Computer Bild and auto, motor und sport / Moove singled out innovative connectivity features and digital services for special praise. They were particularly impressed by BMW’s strategic development of digital products and services, as well as the brand’s seamless integration of smart devices and its intuitive operating concept. The BMW Digital Key topped the rankings in this year’s Connected Car Awards presented by Auto Bild & Computer Bild. The smartphone-based digital car key allows owners to lock and unlock their vehicle easily and safely. They can also...

Munich. With Christmas approaching rapidly, BMW Junior Team can look back on an eventful first year of training. Dan Harper (GBR), Max Hesse (GER) and Neil Verhagen (USA) have overcome the challenges thrown up by the pandemic, which could not have been foreseen at the start of the year, have grown together as a team, and have achieved great sporting success. What started with a training camp with Formula Medicine in January reached its high point with class victory in the BMW M4 GT4 at the Nürburgring 24 Hours (GER). BMW Junior Team and its mentor Jochen Neerpasch are now looking forward to stepping up to the BMW M6 GT3 next season. More than 40 years after the first generation in 1977, the iconic BMW Junior Team made its comeback...

Munich. After the conclusion of BMW Motorsport’s works involvement in the DTM, Sheldon van der Linde (RSA) will complete a comprehensive programme of racing and testing as a BMW works driver in the 2021 season. The South African triumphed in the BMW M6 GT3 last weekend in his home race, the 9 Hours of Kyalami (RSA), and will continue to compete in the major GT events for BMW Motorsport in the upcoming season. He will also play an important role in the final phase of development of the new BMW M4 GT3. A completely new challenge awaits van der Linde in his planned role as test and reserve driver for BMW i Andretti Motorsport in the ABB FIA Formula E World Championship. Subject to the approval of the world motorsport governing body...

Wraith Kryptos Collection features Rolls-Royce cipher embedded in Bespoke detailing Rolls-Royce teases first clue as first clients receive their cars Spirit of Ecstasy inscription revealed Unique prize to be awarded to first client to solve the puzzle Entries to be submitted to Whispers, from February 2021 Answer to code remains sealed in CEO’s safe at the Home of Rolls-Royce “Wraith Kryptos is a Rolls-Royce Collection like no other. It is embedded with a cryptographic cipher and filled with mystery and intrigue. Today, we reveal the first clue for clients as they begin to receive their cars around the world. The Spirit of Ecstasy, the figurine that graces the bonnet of every Rolls-Royce motor car, holds the key to uncovering this...

Rolls-Royce Motor Cars London pioneers virtual showroom offering Clients able to commission highly Bespoke motor cars entirely from home Showroom leverages luxury network to deliver exclusive curated test drives “Rolls-Royce clients do not react to change, they drive it. In this spirit, experts operating from the marque’s showrooms constantly evolve their offering to ensure that they provide the world’s most discerning consumer group with the most relevant services through the very latest communications channels. To this end, experts from the marque’s home market flagship dealership, Rolls-Royce Motor Cars London, have reacted to several accelerating trends in client behaviour, prompted in part by the arrival of the most advanced...

Rolls-Royce announces limited ‘Neon Nights’ variants of Dawn, Wraith and Cullinan Black Badge Vibrant colour palette inspired by exotic plants and animals Innovative neon-effect paint finish applied to Technical Fibre fascia Created following highly successful ‘Pastel’ Collection in 2019 “Neon Nights is a vibrant trilogy of Rolls-Royce Black Badges, whose inspiration come from nature. The newly developed Bespoke paint is applied to the Black Badge variants of Wraith, Dawn and Cullinan - the darker and edgier ‘enfants terribles’ of the Rolls-Royce family. Taking cues from the natural world, including an Australian green tree frog, a Hawaiian tree flower and an exotic butterfly, these limited hues show Black Badge bolder in colour...

High Performance and Innovative Design: The all-new Audi RS 7 Sportback New high-performance Sportback the first to feature a wide body Good-looking and suitable for everyday use: coupé-like grand tourer design V8 twin turbo: 4.0 TFSI producing 441 kW (600 metric hp) and 800 Nm (590 lb-ft) The new Audi RS 7 Sportback (combined fuel consumption in l/100 km: 11.6 – 11.4 (20.3 – 20.6 US mpg); combined CO2 emissions in g/km: 265 – 261 (426.5 – 420.0 g/mi)) marks the model’s second generation and is more unique than ever before. At the International Motor Show (IAA) in Frankfurt, Audi Sport GmbH will be presenting the RS 7 Sportback as a wide-bodied five-seater for the first time, also showcasing the improved performance and efficiency...