Aston Martin introduces Formula 1 ® environment to its award-winning online configurator – live at astonmartin.com
Virtual experience allows customers to customise their car within the Aston Martin Aramco Cognizant Formula One™ Team pit garage, showcased alongside the AMR23 Formula 1® car
Digital innovation celebrates Bahrain Grand Prix success, with virtual display of Fernando Alonso’s third-place trophy
17 March 2023 – Gaydon, UK: Aston Martin has launched an all-new environment on its multi award-winning online configurator, welcoming customers to spec their own perfect car within the Aston Martin Aramco Cognizant Formula One™ Team’s pit garage.
In what is a world first amongst any automotive manufacturer, customers, fans, and...