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Unveiled in September 1963 and officially presented to the public at the Turin Motor Show a few weeks later, the Fiat-Abarth 595 immediately won over the public and press. Now available in two models and power levels, the Abarth 595 and Abarth 695 offer thrilling performance, a roaring exhaust, irreverent and bold styling, and, of course, driving pleasure. Sixty Septembers ago, Carlo Abarth unveiled the Fiat-Abarth 595, then presented it to the public at the Turin Motor Show on October 31st, 1963. A great expert when it came to engines and a businessman who was never run-of-the-mill, Abarth decided to stand out from the crowd by offering the visitors crowding the exhibition halls at Torino Esposizioni a coupon for a test drive in his...

With over nine million units produced until 2018 across three generations, the Punto dominated segment B for 25 years, setting new standards in terms of design, safety, and comfort. The production of the first series (1993-1999) used cutting-edge technology which paved the way to the “integrated factory”. A new factory in Melfi (Potenza) was constructed in order to build it. Crowned “Car of the Year 1995”, the Punto was also designed as a convertible by Bertone. The second series (1999-2010) was launched on Fiat’s centenary and made important advances with respect to the previous generation in terms of design and innovation. It was the first compact car to make use of “Common Rail” technology and many new features in the segment, like...

The new Abarth 500e has been selected by the readers of the specialized German automotive magazine "Auto Motor und Sport" as one of their favorites among the automotive design innovations of the year. With a 65.1 percent share of the vote, the first fully electric model from the Scorpion brand was handed the “Autonis award” in the "Minicars" category. This victory is a further confirmation of the passion for the Scorpion brand in the German market, as was also demonstrated by the several “Best Car” titles awarded to the Abarth 595/695 model range by the prestigious magazine. The “Autonis” awards were held for the 18th time. In the 2023 edition, 105 automobile design releases in 11 categories were judged by the readers, with more than...

FIAT 500e retains its accolade as Best Electric Small Car at the What Car? Electric Car Awards 2023 Electric 500e continues to be recognised for its competitive pricing, impressive range, retro design and fun driving dynamics Latest award win adds to the FIAT 500e’s growing trophy cabinet The all-electric FIAT 500e has once again scooped What Car?’s award for Best Electric Small Car at its 2023 Electric Car Awards, making it the category winner for the third year in a row. The What Car? judges continued to be impressed by the electric 500e’s distinctive and retro styling - both inside and out - and seamless integration of the latest technology. In addition, it recognised the 500e’s entertaining driving dynamics while still...

FIAT has created the world’s smallest gelateria for the UK: an all-electric, zero-emissions-in-use and compact solution to serving ice cream within city environments in and around the UK ‘Gelateria Edition’ is a UK one-off concept based on the 500e Convertible Unique two-tone exterior finish compliments a fully customised interior with frozen gelato display, two 15-litre freezers, retro-style canopy and Italian orchestral alert to notify customers of its presence FIAT has created a new gelato flavour inspired by the home of the brand’s Turin routes FIAT study reveals 83% of Brits agree that ‘ice cream vans are a quintessential part of British culture’ and nearly half would be upset if ice cream vans vanished from UK streets...

Convertible driving increases happiness by up to 19%, reduces stress by up to 32%, and improves alertness by up to 15%. The most aggressive drivers saw largest increase in happiness with the roof down Driving in general improves a person’s overall mood (happiness, alertness and tension) versus when not driving at all FIAT partnered with Professor of driving behaviour, Dr. Lisa Dorn, to understand the physiological and psychological differences and benefits of convertible driving Fiat’s All Electric 500 Convertible is one of only a handful of electric convertible models available to UK car buyers and was used for the study Drivers of the All Electric Fiat 500 Convertible experienced an increase in positive emotions and decrease in...

FIAT returns to the B-segment with the New FIAT 600e for “augmented” driving pleasure With a generous size of 4.17 metres in length, best-in-class front storage and upgraded electric range of more than 250 miles in the WLTP combined cycle and more than 372 miles in the urban cycle, it represents the ideal solution for both city lovers and outdoor enthusiasts Iconic outside, Dolce Vita inside: the New FIAT 600e perfectly expresses Italian beauty and lifestyle, thanks to its cool design and features Packed with state-of-the-art safety and assistance features, 600e brings all the associated benefits to urban and extra-urban mobility with Level 2 Assisted Driving Referred to as the bigger sister of the 500e, it embodies the next FIAT BEV...

On the date of 500’s birthday, FIAT celebrates the Brand’s successful journey in recent years with an overview: both of its present and its vision for a bright and exciting future. The event was also the occasion to introduce the enlarged 500e family: the New Fiat Topolino, 500’s little sister, and the New Fiat 600e, the big sister. Olivier Francois, FIAT CEO and Stellantis CMO, said: “FIAT’s future is on track. In two years, we have made FIAT more profitable and more global than ever. FIAT has become the number 1 Stellantis brand by volume and leader in 3 major markets - Italy, Brazil and Turkey - in 3 different regions. FIAT has a clear role: a sharp focus on simplicity, lateral thinking, joyfulness, and social relevance. All this...

Abarth celebrates the release of Mission: Impossible - Dead Reckoning Part One with an exciting partnership to launch the electric New Abarth 500e. The Abarth Scorpion has made the impossible, possible - creating an electric car that combines performance and thrilling driving experience. In the newest TV commercial, the iconic 1960s Fiat 500 Abarth is caught in an action-packed car chase in the latest installment of the Mission: Impossible franchise when it transforms into the New Abarth 500e as it speeds through the streets of Rome. Where there's performance, there's Abarth. ‘Mission Possible’ is the new marketing campaign created in partnership with Mission: Impossible - Dead Reckoning Part One, in celebration of both brands’...

The Abarth universe and Mission: Impossible - Dead Reckoning Part One came together for the long-awaited premiere of the next installment of the film saga, which was held in the picturesque setting of Rome on June 19th. As narrated in the exciting commercial, Abarth has managed to make the impossible possible: it has succeeded in creating an electric Abarth that maintains the brand's typical performance and driving pleasure. Abarth appeared alongside Mission: Impossible – Dead Reckoning Part One during the much-anticipated premiere of the next installment of the franchise, written and directed by Christopher McQuarrie. The event took place on June 19th in the evocative setting of Rome, with other locations in which the film was shot...

The elegant aggressiveness of the Scorpion and its bold yet soft shapes come to life in the design of the Abarth 500e, which was also inspired by the physical shape of the animal. A deep dive into the design process of the unique and eye-catching electrified Scorpion whose design was conceived by following the layout of the historical emblem as the vehicle’s soul embodies its power, lightness, and aerodynamic strength. While studying the Abarth 500e design, the Centro Stile’s car designers have tried to weave the animal essence into the interiors and exteriors of the modern electrified Scorpion. The scorpion’s claw is what you notice first on the Abarth 500e, as it’s present on not one but two parts of the creative process: the...

FIAT introduces £3,000 Fiat E-Grant for Fiat 500e and 500e Convertible buyers Italian car brand writes open letter to UK Government and calls on it to help incentivise drivers to go electric One year ago the Plug-in Car Grant came to an end – while 21 EU member states currently offer incentives to stimulate electric car uptake* Data reveals UK’s electric vehicle sales share has plateaued FIAT has become the first car manufacturer to launch its own electric car grant in the UK since the Government scheme to incentivise car drivers to go electric ended nearly 12 months ago. At £3,000, the FIAT E-Grant doubles the £1,500 offered at that scheme’s close in June last year and is available on FIAT’s all-electric 500e and 500e...

The new Fiat Topolino features a well-known and evocative nameplate: the Topolino, a name which once paved the way for urban mobility and is now leading the way for sustainable urban mobility. Made in the city for the city, the Topolino expands mobility and freedom to the youngest customers as well. 100% electric, the new Topolino marks a further step in the brand’s path towards electrification FIAT has unveiled the name and first image of its new sustainable urban mobility solution: the Topolino. The all-electric Fiat Topolino quadricycle is ready to contribute to expanding urban electric mobility and bring all the optimism of its namesake to an accessible, all-electric version that encapsulates all the coolness of the Fiat 500...

The new line-up is composed of two models: 500e and the 500e Turismo, both of which are available in hatchback and cabrio versions, completing the range after the introduction to sales of the Scorpionissima. A simple and lean line-up which answers all customers’ seek for performance. It offers an irreverent, playful, yet bold style and an exciting driving experience. Thanks to its electric architecture, improved weight distribution, instant torque, and wider wheelbase, the New 500e is more Abarth than EVer. The New Abarth 500e is the only hot hatch in the sector to offer the well-known Sound Generator, which reproduces the legendary sound of the Abarth engine. After the success of the eye-catching, fully equipped “Scorpionissima"...

Britain's favourite car sing-along songs are ‘Don't Stop Me Now’ by Queen, ‘Dancing Queen’ by Abba, and ‘Livin' on a Prayer’ by Bon Jovi. A poll of 2,000 motorists found 78 per cent sing in the car – although only 21 per cent of those who enjoy belting out a few numbers think they’re any good. Other four-wheel-friendly anthems include ‘Sweet Caroline’ by Neil Diamond, ‘Bat Out of Hell’ by Meatloaf, and ‘Go Your Own Way’ by Fleetwood Mac. Fittingly, the tune synonymous with Formula 1, ‘The Chain’ by Fleetwood Mac, also made the top 40 - although Gary Numan’s ‘Cars’ narrowly missed out. More than four in 10 (42 per cent) who enjoy a croon in the car claimed singing is “essential” to their driving experience, while 51 per cent revealed...

40 years ago, the Fiat Uno changed the way cars were designed and produced, achieving some firsts in the sector with the sole goal of ensuring the best construction quality in the segment. With five years of research and design and a budget of around one trillion Lire, it was the most significant investment Fiat had made up until then in a vehicle. Robogate, a sophisticated production system for the assembly of car bodies, entered the factory to provide precision and absolute flexibility. In 1985 this “dance” of the robots also took place in the Termoli factory, where the new FIRE engine was created. The Uno was the first Fiat vehicle to use it. With the Fiat Uno, a new and fruitful relationship was established between the Centro Stile...

Thanks to the collaboration between FIAT and Free2move, it is possible to drive the iconic New 500e in Paris with Free2move's car-sharing service. The common goal is to build an increasingly sustainable urban mobility ecosystem. FIAT is playing its role in developing a sustainable mobility for the cities with its electric New 500. The Brand’s flagship is already the second most sold EV vehicle in the Top 10 European markets and thanks to the collaboration with Free2move, it is now possible to drive FIAT's electric icon in Paris with the F2M’s car sharing service. Thanks to the integration of SHARE NOW vehicles and technology into the Free2move app, in fact, customers have access to a wider variety of vehicles, including 305 Fiat New...

The Abarth 500e keeps playing with its legendary sound thanks to the Sound Generator feature which was crafted by a team and studio within the Stellantis ecosystem. The Sound System Generator turns the Abarth 500e into an irreverent yet playful electric hot hatch with an unexpected combustion engine’s roaring directly linked with the driving and speed dynamic experience. With this unique feature, the Abarth 500e is one of a kind in its segment and on par with leading higher segment cars while paying homage to 75 adrenalin-fueled years of racing engines. Abarth continues to amaze and stir up the emotions of all the Abarthists around the world with its New Abarth 500e and its unique Sound Generator feature which makes it one of a kind...

Following Italy, France has also opened its doors to the innovative FIAT Metaverse Store with the electric New 500 La Prima. Since its launch in Italy, more than 500 appointments have been made through the FIAT Metaverse Store, with customers being enthusiastic and satisfied with the entire experience. Additional models and markets will follow throughout 2023. After its launch in Italy last December and presentation to the rest of the world at the Las Vegas CES in January, France has now opened its doors to the FIAT Metaverse Store. A revolution to the brand's entire customer experience, the Metaverse Store is an innovative technology launched by FIAT and the first of its kind to power an end-to-end sales experience in the...

The cartoonist’s ad campaign interpreted the world of the automobile through the world of the imagination. The penguin, piggy bank, and two elephants ironically and playfully represented the peculiarities of the new Fiat Uno, the most modern city car at the time. He invented neologisms in Italian like “sciccosa" (swanky), "comodosa" (comfy and cozy), "scattosa" (snappy) and "risparmiosa" (money-saving). The musical postcard “The voice of the Uno!” invited the public to visit dealerships and check out the car. Pencil drawings were used as an effective instrument for conveying the vehicle’s complex technologies. The Uno is a legendary model which has stood the test of time. At this link there is a special video with stock images and words...

FIAT has paid tribute to the employees of the Giambattista Vico plant in Pomigliano d’Arco, the production site of the timeless Panda, one of the most famous symbols of Made-In-Italy manufacturing throughout the world. Indeed, they are the "artisans" of a successful model, which, along with the iconic 500, has led FIAT to European leadership in the city-car segment. To celebrate and engage its community, FIAT has created the docufilm "Pandelleria," which, as the title suggests, was shot in Pantelleria, the Sicilian Island famous for its naturalistic beauty and also for being the place with the highest density of Panda in the world. “Pandelleria” is now online at this LINK. The preview of the docufilm was shared with Pomigliano...