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Munich. BMW Group Plant Steyr is getting ready for series production of fuel cell systems. The third generation of the BMW Group’s hydrogen drive system will be manufactured in Steyr from 2028, and the company’s competence centres in Munich and Steyr are already building the first prototypes. Further drive system components will come from the technology hub in Landshut. “The launch of the first-ever fuel cell production model from BMW in 2028 will add another exceptionally efficient high-performance drive system with zero emissions to our technology-open product portfolio,” says Joachim Post, Member of the Board of Management of BMW AG, Development. “The choice of Steyr as the production location clearly demonstrates our commitment to...

At the IAA Mobility 2025 motorshow, the BMW Group is showcasing the BMW Motorrad Vision CE, presenting a vision of the future of electric, single-track mobility in urban centres and underlining its undisputed leadership in the field of intelligent, connected, electric two-wheel mobility. In addition to its emission-free electric drive, the BMW Motorrad Vision CE's standout features include the elimination of the need for a helmet as well as protective clothing, offering riders an increased sense of freedom and a casual, carefree riding experience. Setting new standards, the Vision CE offers an emotional, creative and fresh take on commuting, describing the future of urban two-wheel mobility. In line with the BMW Group's sustainability...

Today the series production of the ID.3 GTX FIRE+ICE has started in Saxony. The 1,990 vehicles roll off the production line at the Zwickau vehicle plant and the Transparent Factory in Dresden. The model was developed in collaboration with the performance sportswear brand BOGNER FIRE+ICE, part of the Munich-based luxury sports fashion company BOGNER, just like the legendary Golf II Fire and Ice, which became a surprise success in the 90s and now enjoys cult status among fans. In tribute to the original model’s debut year, only 1990 units of the ID.3 GTX FIRE+ICE will be available to order. Prices in Germany start from €56,020. Special model limited to 1,990 units ID.3 from Saxony is also available in South America Danny Auerswald: "The...

MINI is delighted to announce its return to the Goodwood Revival 2025, with a nostalgic stand dubbed ‘JCW Electrical’. Located within the Earls Court Motor Show, the 1960s inspired electronics store will celebrate MINIs rich racing heritage and bold innovation. The latest John Cooper Works models – the MINI John Cooper Works and MINI John Cooper Works Aceman will be on display, while the iconic 1964 Monte Carlo rally winning Mini Cooper S - raced by Paddy Hopkirk and co-driver Henry Liddon – will take centre stage. In keeping with the period-perfect feel of the event, the stand will feature an eclectic collection of vintage television sets, showcasing race-winning footage and iconic MINI adverts from past and present. In addition...

With the new T-Roc, Volkswagen presents a forward-looking successor to its hit model, which has sold more than two million units worldwide New generation impresses with powerful design, innovative drive systems and high quality New T-Roc offers a wide range of assist systems and technologies from higher vehicle classes Structure of vehicle range is clearer and more customer-oriented The time has come: Volkswagen presents the new T-Roc! Developed completely from scratch, the second generation of the best seller boasts an expressive design and innovative drive systems. The high-quality interior features a newly designed cockpit, an infotainment screen measuring up to 33 centimetres (13 inch) and background lighting that creates a...

Munich. BMW Motorrad unveils The Tracker, an accessories package for the BMW R 12 nineT that translates the unmistakable design language of flat track racing into street-ready customization. Inspired by a motorsport discipline celebrated worldwide for its thrilling dynamics and spectacular drifts on oval dirt tracks, the kit pays homage to this distinctive style. The Tracker endows the BMW R 12 nineT with a strong and powerful presence. A short, sporty rear section, a signature cockpit fairing, and striking number plates define the look – taking cues from machines that have become design icons far beyond the racetrack. Features and Design of The Tracker Accessories Package. Flat track machines embody pure dynamism: compact...

Goodwood/Munich. The 2025 Goodwood Revival (12-14 September) will showcase five rolling sculptures of the legendary BMW Art Car series as part of the event’s Earls Court Motor Show. For the past 50 years, the BMW Art Car Collection has continued to evolve and features designs by some of the world’s most renowned artists, including Andy Warhol, Roy Lichtenstein, Jeff Koons, and David Hockney. Since 1975, the BMW Group has provided artists with a playground for their fascination with automobiles through the BMW Art Cars: art and design, technology and innovation, racing and engineering. The collection of 20 BMW Art Cars now forms the essence of the global cultural engagement with over a hundred initiatives in the fields of contemporary...

Munich. A new record for the sales of electrified vehicles from the BMW Group has been set: With the handover of a 3 Series plug-in hybrid model from the Munich plant to a customer, BMW has sold its three millionth vehicle with an electrified drive. This milestone was achieved through a significant increase in sales of fully electric models and plug-in hybrid models in the first half of 2025. "With the delivery of the three millionth electrified vehicle, the BMW Group has reached another important milestone that underlines the fact that electrified vehicles are an elementary component of our technology-neutral product portfolio. Furthermore, more than one in four BMW Group vehicles sold in the first half of 2025 was already...

Seoul/Munich. BMW is partner of Frieze Seoul 2025: From 3 to 6 September, the art fair will bring 120 galleries from 30 countries to the COEX in the Gangnam district. Two anniversaries of the BMW Group will be celebrated with a multifaceted collaboration with renowned Korean artist Lee Kun-Yong: 30 years of BMW Korea and 50 years of the BMW Art Car Collection. Another highlight of this year's programme is the third edition of Frieze Music Seoul on 5 September, featuring a live performance by Korean RnB artist Crush, organised in collaboration with BMW. BMW will once again provide a shuttle service for VIP guests at the fair. Lee Kun-Yong, born in 1942 in Sariwon (now North Korea), is considered one of Korea's most influential...

Rolls-Royce Motor Cars presents Spectre Inspired by Primavera A Bespoke series inspired by the transient beauty of springtime Includes three expressions celebrating different aspects of the season Features Blackwood interior panels, engraved with a cherry blossom motif Delicate hand-painted floral coachline motif New 23-inch wheel design, inspired by a flower in bloom “Spring is a moment of celebration in cultures around the world. It is associated with youth and romance, the return of light and warmth after the darkness of winter. Its joyous transformation is swift and fleeting, which makes it all the more precious. In Spectre Inspired by Primavera, we captured the emotions this moment brings for clients to enjoy all year round...

How do you define the essence of BMW? Is it what the car is, or what the car makes you feel? That question is at the heart of a controversy surrounding a 2010 BMW ad campaign that seemed to abandon BMW of North America’s longstanding The Ultimate Driving Machine tagline for the more nebulous “Joy is BMW.” The move outraged brand loyalists, not least because the campaign coincided with the introduction of cars like the 5 Series GT, aimed not at enthusiasts but at mainstream car buyers looking for a roomy interior rather than scintillating driving performance. To brand loyalists, and to BMW of North America’s marketing executives, The Ultimate Driving Machine was more than a mere ad slogan. Coined by Martin Puris in 1975, the phrase was...

Björn Lellmann, Head of Customer Racing at BMW M Motorsport: "My personal impressions from the intense race weekend of the DTM and the ADAC GT4 Germany, with strong comebacks and a GT4 one-two finish, are still fresh. But no matter where I am on-site, I always keep an eye on the performances of the BMW M Motorsport customer teams worldwide. I’m absolutely thrilled that we celebrated numerous additional victories and podiums with the BMW M4 GT3 and BMW M4 GT4 in Europe and North America. We are now entering the crunch time of the season, and titles will soon be decided. Every single success is all the more valuable. Congratulations to all teams and drivers! Keep it up – the entire BMW M Motorsport family is rooting for you in these...

Munich. New front, smaller kidney grille, improved aerodynamics: starting with the 2026 season, the BMW M Hybrid V8 will feature an updated exterior design and technical optimisations as it competes in the FIA World Endurance Championship (FIA WEC) and the IMSA WeatherTech SportsCar Championship (IMSA series). BMW M Motorsport is implementing aerodynamic updates – subject to their final homologation – based on insights gained by engineers during previous race outings. The most striking change to the BMW M Hybrid V8 will be its front end. An adjusted splitter optimises airflow, while the BMW kidney grille will be slightly smaller but will retain its unique BMW Iconic Glow contour lighting, making the car an unmistakable highlight in the...

The Audi Q3 has been a well-established bestseller in the premium compact segment for more than ten years. Now the third generation is setting new standards in several respects. In its exterior design, the Q3 conveys confidence and emotion both as an SUV and Sportback. Numerous innovative features turn the Audi Q3 into a digital companion. They provide a first-class user experience and also ensure greater comfort and safety for the driver and other road users thanks to many assistance systems. In addition to the well-balanced suspension, the lighting digitalization also enhances customer benefits. A high degree of personalization and adaptive, high-resolution light functions are made possible with the new micro-LED technology in the...

Sachsenring. The third-to-last race weekend of the DTM season at the Sachsenring (GER) proved to be the anticipated major challenge for Schubert Motorsport and the BMW M4 GT3 EVO. However, both the team and drivers Marco Wittmann and René Rast (both GER) delivered impressive comebacks in both races, collecting valuable points in the title fight. Wittmann finished seventh and fifth, while Rast finished 14th on Saturday and sixth in Sunday’s race. The Saturday race was marked by a heavy rain shower that hit the Sachsenring during the starting grid formation, turning the first half of the race into a water battle. Wittmann drove a flawless race in the #11 Schaeffler BMW M4 GT3 EVO, improving from 12th on the grid to finish seventh on a...

#lamborghini #countach #lp400 #lp400s #lambo #cannonballrun #lamborghinicountach #countachlp400 #classicmovies #cannonballrace #countachlp400s The two actresses driving the Countach LP 400 S that won the race are back together for the first time since the movie was released on June 19, 1981 Sant'Agata Bolognese/Celebration, Florida, 18 June 2024 – One of the top automotive cult films of all times is, without a doubt, “The Cannonball Run”. To celebrate the 45th anniversary of the Countach LP 400 S that starred in the movie, Automobili Lamborghini brought together the exceptional female crew of actresses Adrienne Barbeau and Tara Buckman for the first time since the movie’s release on 19 June 1981. This Lamborghini Countach LP 400 S...

Rolls-Royce celebrates the enduring links between Phantom and the world of music Spanning every era of modern music, from jazz and rock to rap and R&B Embraced by artists from Marlene Dietrich to Sir Elton John, John Lennon and 50 Cent Explores Phantom as a canvas for personal expression and an icon of icons “From the Golden Age of Hollywood to the rise of hip-hop, over the last 100 years, music artists have used Phantom to project their identity and challenge convention. Their motor cars often became icons in their own right, with a lasting place in the history of modern music. This enduring connection reminds us that Rolls-Royce and the extraordinary people who are part of the marque’s story are united by one ambition: to make...

At this year’s IAA MOBILITY, the Volkswagen brand is underlining its claim to offer mobility for everyone: VW is presenting four new models at the freely accessible event area in Munich city center. The open stand concept represents the brand’s approachability, invites visitors to explore and inspires the exchange of ideas. The Open Space will be open from Tuesday, September 9, through Sunday, September 14. Admission is free. Four new products at a glance – including a new all-electric ID. Show car and the all-new T-Roc 50 years of GTI: The Golf GTI EDITION 50 anniversary model and GTI History Wall celebrate an icon Mobility for all: An experience space in the middle of the city comprising interactive stations, barrier-free access and...

Munich. “RELAX. WE CARE.” – this is the new service promise now also at MINI, which applies in all participating markets* and qualified vehicles thanks to the innovative offering “Proactive Care.” The vehicle acts like a digital concierge, recognising existing and predictable service needs and proactively reaching out to the customer with proposed solutions. “With the introduction of Proactive Care at MINI, we are now implementing our service promise ‘RELAX. WE CARE.’ in the premium segment of small and compact cars. Our offering acts as a digital concierge, proactively analysing all service needs and providing timely support to our customers. This ensures that our customers are always well-informed and that potential needs are...

BMW of North America’s customers have always been more performance-minded than their counterparts in other markets, but the cars sold here haven’t always been as performance-oriented as those customers might have liked. In the 1970s and ’80s, strict U.S. crash and emissions standards ensured that cars sold here were heavier and less powerful than their counterparts in Europe, which saw U.S. enthusiasts turn to the so-called “grey market” in order to get BMW’s highest-performing models. Today, crash and emissions standards are much more uniform worldwide, but that doesn’t negate the cost to federally certify a car for sale. That cost needs to be absorbed into the business case for every model, and it can prevent some of BMW’s most...

Munich. At the IAA Mobility in Munich from 9 to 14 September, MINI will transform the city into its own stage at two well-known locations: an impressive Open Space at Max-Joseph-Platz, and a central brand appearance in the MINI Pavillion at Lenbachplatz, presenting MINI’s brand DNA at the world's largest mobility event. The highlight is the world premiere of two exclusive JCW showcars, created as part of an exciting collaboration. MINI Pavillion: MINI unveils exclusive JCW showcars. MINI's racing background is not only evident from its recent success at the 24-hour race at the Nürburgring: motorsport has been part of the brand's essence from the very beginning. As part of the IAA, two unique MINI John Cooper Works showcars are...