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Woodcliff Lake, N.J., April 28, 2021 - Informed by extensive dialogue with consumers and the MINI dealer network, MINI USA announces the launch of its updated brand’s consumer site, MINIUSA.com, including a completely new Build Your Own (BYO) vehicle configuration experience. The website’s enhancements include a complete redesign of key product pages including the MINI Hardtop 2-Door and 4-Door models, MINI Convertible, MINI Cooper SE electric, MINI Countryman and MINI John Cooper Works lineups, as well as the page featuring all the MINI Special Editions. The site’s online shopping tools were also combined in the new “Shop @ Home” page for an easier research and purchase process at home. The most significant upgrade to the site is the...

Munich. When characteristic driving pleasure rises to a thrilling race feeling, the John Cooper Works logo immediately comes into focus alongside the unmistakable design features of the British premium brand MINI. Each John Cooper Works model combines individual style with challenging performance in its own unique way. The current starting line-up of top athletes includes models from the small car and premium compact segments. Each of them guarantees extreme driving pleasure and fascinating charisma through drive and chassis technology derived directly from motorsport as well as specific design features in the exterior and interior. The connection between MINI and John Cooper Works is based on a decades-long tradition, joint...

Oxford, UK. The MINI brand and BMW Group’s UK manufacturing plants in Oxford and Swindon are celebrating twenty successful years of MINI production. In early 2001, production began for MINI body parts in Swindon and on the 26th April that same year, the first new MINI rolled off the line in Oxford. Over the past two decades MINI has built over 5 million cars in the UK. Plant Oxford currently builds the MINI 3-Door Hatch, MINI 5-Door Hatch, MINI Clubman and the MINI Electric, all on the same production line. BMW Group Chairman of the Board of Management Oliver Zipse, who was head of manufacturing at MINI Plant Oxford from 2007-2008, said: “Congratulations to everyone at MINI Plants Oxford and Swindon for reaching such a great...

Munich. In the race for maximum driving pleasure in the premium segment of small cars, the places in the front row of the grid will continue to be firmly assigned. With fresh design accents and numerous new equipment features, the MINI John Cooper Works (fuel consumption combined: 7.1 - 6.8 l/100 km according to WLTP, 7.1 - 6.9 l/100 km according to NEDC; CO2 emissions combined: 161 - 155 g/km according to WLTP, 163 - 158 g/km according to NEDC) and the MINI John Cooper Works Convertible (fuel consumption combined: 7.4 - 7.1 l/100 km according to WLTP, 7.4 - 7.1 l/100 km according to NEDC; CO2 emissions combined: 167 - 161 g/km according to WLTP, 169 - 163 g/km according to NEDC) to substantiate the claim to a leading position in this...

MINI USA today announced that the MINI Oxford Edition Hardtops are now available for the 2022 Model Year, continuing the popular offering of these nicely equipped, value priced special editions. In addition to their special pricing and packaging, these new 2-door and 4-door hardtops feature all the updates to the exterior, interior and infotainment and driving safety features that were part of the new updated MINI Hardtops launched earlier this year. The Oxford Editions’ additional $3,000 in standard equipment along with their $3,150 lower MSRP equates to a total value of $6,150. The 2022 MINI Oxford Edition hardtops will carry the same Manufacturer’s Suggested Retail Price (MSRP) from MY 2018 at $19,750 for the 2-door model and...

Rome. As ‘Official Vehicle Partner’, BMW Group has been closely linked with the ABB FIA Formula E World Championship since the very first race around seven years ago. Since the Rome E-Prix (ITA) at the weekend, a new FIA Formula E safety car leads the field: the MINI Electric Pacesetter inspired by JCW. The fully electric car was designed by BMW Motorsport such that racing technology makes it perfectly suited to the special requirements of a FIA Formula E safety car. FIA President Jean Todt and the official FIA Formula E safety car driver Bruno Correia (POR) were among those won over at a race weekend with plenty of safety car action. “The ABB FIA Formula E World Championship is the top electric racing series as well as an efficient...

Munich. Long straights awaken its tracking ability, in tight bends it shows its unmistakable talent. In the MINI John Cooper Works (fuel consumption combined: 7.1 - 6.8 l/100 km according to WLTP, 7.1 - 6.9 l/100 km according to NEDC; CO2 emissions combined: 161 - 155 g/km according to WLTP, 163 - 158 g/km according to NEDC), every kilometre becomes an experience - not only on the race track, but also on the road. The fascination exuded by the top sports car in the premium small car segment has grown once again with the latest model update. With fresh design accents and extended standard equipment, the MINI John Cooper Works presents itself more than ever in top form. A new operating system and attractive equipment packages also offer...

Brooklyn, NY — URBAN-X, the leading urban technology startup accelerator backed by MINI and Urban Us, today announced its move to Newlab, a community of experts and innovators applying transformative technology to solve the world’s biggest challenges. Taking up 1,000 square feet at Newlab’s headquarters in the Brooklyn Navy Yard, URBAN-X will bring its prototyping tools, such as a 3D printer and digital fabrication lab, to Newlab’s space to support the early-stage startups participating in the 20-week accelerator specifically. URBAN-X will also leverage access to Newlab’s suite of on-site prototyping and product realization resources to turn the startups’ ideas into reality. "Brooklyn is central to New York City’s role as a global...

MINI Electric Pacesetter previews its capabilities on the streets in advance of its first race debut in an unconventional exciting road challenge with the city's subway. Who will reach the finish line first? San Donato Milanese, Italy: In the second stage of the Formula E championship, scheduled in Rome on the weekend of April 10 and 11, the MINI Electric Pacesetter, inspired by John Cooper Works, will officially appear on the track as the official Safety Car for the 2021 season. The uniquely designed MINI Electric Pacesetter finished in opaque silver and special livery, accelerates from 0 to 100km/h in just 6.7 seconds, and will be ready to intervene whenever the competition requires it. At the wheel will be Bruno Correia, born in...

Munich. Using small spaces creatively: This approach has been firmly anchored in MINI's DNA for more than 60 years. Together with the non-profit organisation Earthwatch Europe, MINI Great Britain is supporting the sustainable "Tiny Forest" initiative and continuing its commitment to urban green spaces and boosting biodiversity. MINI has funded and planted its first “Tiny Forest”, near to a MINI production site in Swindon, England. With this partnership, MINI wants to raise awareness for local environmental projects and call for a responsible approach to nature. The next MINI Tiny Forest will be planted near the home of the MINI Plant in Oxford in 2022. Sharing knowledge, inspiring people "Tiny Forests provide rich opportunities for...

Social media campaign that kicked off on Valentine’s Day, to highlight five MINI love stories, starting Great Lovers Day, April 2 through April 7 on Facebook and Instagram. Woodcliff, N.J. – April 5, 2021 – MINI USA is sharing the stories of five happy couples who met and fell in love thanks to their shared love for MINI. Last month, MINI USA kicked off the unique story-telling campaign on Valentine’s Day, putting out the call to the brand’s loyal owner community to share their love stories on social media using #MINILoveStories. Since then, owners have been submitting their heart-warming stories. Now on the occasion of Great Lovers Day, April 2, MINI USA has begun highlight a few of these unique stories which will over the next...

Munich. The traditional British brand MINI is once again setting standards in shared mobility. With MINI Sharing and the associated new MINI Sharing app, the premium manufacturer is further expanding its pioneering role in this area. Since 1 March 2021, customers in Germany and the Netherlands have been able to share their MINI and the MINI experience with family and friends easily, quickly and hassle-free. The app can be used to reserve, unlock and lock the vehicle and start the engine/motor. Private car sharing has never been so easy and seamless. MINI Sharing can be used conveniently via the MINI Sharing app. As soon as it is installed on the customer's smartphone (available for iOS and Android), family members and friends can be...

Electric drive meets John Cooper Works. “We have already shown how well driving fun and electric mobility go together with the MINI Electric,” says Bernd Körber, Head of MINI. “However, the MINI Electric Pacesetter inspired by JCW goes at least a step further and blends the performance character of the John Cooper Works brand with electric mobility. This extreme version of the MINI Electric has been developed as the Safety Car for Formula E, so is clearly not intended for use on public roads. But it does reveal one of the directions we could take with the electrification of the JCW brand. For me, the message is clear: electrification and John Cooper Works are a good fit.” Dynamism maximised – the exterior design. The exterior of the...

Munich. The development of the MINI App – first introduced in July 2020 – is continuing apace. Having already been launched in 33 markets (mainly in Europe), this key interface between smartphone and vehicle is now also available in the USA, Russia, Japan, Australia and 17 other countries, and will be offered in China from April 2021. Underpinning the rapid expansion of the MINI App’s content and its fast-paced rollout is an innovative, scalable and universal software architecture. This has been developed fully in-house by BMW using Flutter, an open-source UI development kit from Google for the Dart programming language. The BMW Group’s Flutter/Dart development team is one of the world’s largest after Google’s, bringing together a total...

Digital companion for MINI owners, new MINI App offers enhanced digital customer experience with new look and functionality. Woodcliff Lake, N.J., March 31, 2021. MINI USA announced today the launch of a new MINI App that provides customers a new level of connectivity and digital services for their vehicles. The new MINI App features a new design along with an intuitive, simplified user experience, that offers updated features and information, including services for customers with electrified MINIs. The new generation app supersedes the MINI Connected App, further expanding the seamless integration of features to enhance the digital customer experience. The new MINI App runs on both iOS and Android operating systems and is now...

A new fleet of lorries powered by liquefied natural gas (LNG) is helping to drive sustainable logistics at MINI Plant Oxford. 18 LNG lorries from Imperial have now hit the road, transporting parts and components from suppliers on 15 different routes across the UK to the home of the MINI brand. LNG lorries have lower fuel consumption, produce fewer harmful emissions and are quieter on the roads. The new fleet has already delivered a reduction of approximately 20 per cent in CO² and NOX emissions, compared to diesel alternatives. In future, a total CO² reduction of up to 90 per cent is expected by using bio-LNG. Thomas Frank, Director of Logistics, MINI Plant Oxford said: “We are really excited to be working with Imperial on this...

Munich. Hardly any region has changed as much in recent years as the western coastal section of Schleswig-Holstein. The upturn for the structurally weak area came with the subsidies for renewable energies, the conversion to organic farming and increasing numbers of tourists. Farm holidays are booming, as is the demand for organically produced food. However, the energy transition has left its most obvious traces in the northernmost federal state. The locals call the wind turbines, of which more than 3,000 have been built in Schleswig-Holstein, “energy asparaguses”. The state covers 100 per cent of its electricity needs from renewable sources, and the green energy brings additional income to the farmers on whose land the wind turbines are...

Woodcliff Lake, N.J., March 25, 2021. MINI USA announced today the availability and U.S. pricing for the new 2022 MINI Countryman Boardwalk Edition. The latest MINI special edition offering comes well equipped and with aesthetically compelling contrasts and colors that speak to MINI enthusiasts who want to stand out and express themselves. The MINI Countryman Boardwalk Edition, a Cooper S variant, has a Manufacturer’s Suggested Retail Price (MSRP) of $38,365 plus an additional $850 Destination & Handling fee. A Cooper S ALL4 variant is also available at $40,365 MSRP. This limited-edition Countryman began production in March of this year. And will be available at U.S. dealerships in April 2021. Color & Style Accents With unique color...

Munich. When Hamburg residents speak quite unpretentiously of taking a trip “to the island”, it often sounds as if they’re just taking a quick drive to another part of the city. Yet Sylt lies at the very top of North Frisia and is thus still around 180 kilometres away from the Hanseatic city as the crow flies. The quickest route is via motorway 7, making it the ideal choice for a short trip with the MINI John Cooper Works Convertible (fuel consumption combined: 7.4– 7.1 l/100 km (WLTP), 7.4– 7.1 l/100 km (NEDC); combined CO2 emissions: 167 – 161 g/km (WLTP), (169 – 163 g/km (NEDC). A few kilometres beyond the city limits, the speed limit is lifted. Now the 170 kW/231 hp four-cylinder turbo engine of the extremely sporty four-seater can...

Munich. The unmistakable style of the British premium brand MINI is not only fascinating on the road. The products of the MINI Lifestyle Collection 2021 also send unambiguous signals of joie de vivre, premium quality and individuality in many other everyday life and leisure situations. A clear and straightforward design, clever details, high-quality workmanship, and a choice of materials characterised by sustainability are the hallmarks of its contemporary character. The MINI Lifestyle Collection 2021 includes textiles for big and small MINI fans, bags and accessories, practical everyday life and mobility companions as well as products for children. As usual, there is a wide range of products that are produced in particularly...

Henry and Ian are famed for cooking up tasty vegan recipes and have penned four cookery books and one lifestyle book in the last three years, including more than 500 recipes. BOSH! are passionate about sustainable living and driving electric is another important step towards a more environmentally friendly world. In their new MINI Electric cars, Henry and Ian will be heading out onto the road emissions-free, showcasing how their ethical thinking extends beyond the kitchen. BOSH! co-founders Henry Firth & Ian Theasby said, “We’re buzzing to be MINI UK ambassadors. We both used to be meat-eaters but switched to the joys of living life on the veg. Our mission is to show that you really can enjoy the best of both worlds, whether that’s...