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Munich. The MINI App launched in July 2020 acts as a universal interface providing effortless communication between smartphones and vehicles in more than 46 countries on five continents. Over 4 Mio. people (My BMW and MINI App together) are now using the new generation of the app, with its modern design and intuitive user interface. The MINI App offers information on the vehicle status at all times, optional remote functions such as locking and unlocking the doors, and direct contact with MINI Service Partners. In addition, specific functions are available for electric vehicles. The MINI App is available for both iOS and Android operating systems and can be downloaded by users free of charge from the Apple App Store and Google Play...

Brooklyn, N.Y. – Thursday, July 8, 2021 – The MINI Electric Pacesetter is headed to Brooklyn as the official Safety Car for the 2021 ABB New York City E-PRIX, the sixth stage of the FIA Formula E championship series set to begin on Saturday, July 10. The race will be the MINI Electric Pacesetter’s U.S. debut, following its official track debut in Rome earlier this year. The MINI Electric Pacesetter concept, built on the new MINI Cooper SE and born out of the creative minds of MINI Design, BMW Motorsport, the FIA and the Formula E, is a bridge between MINI‘s historic motorsports legacy and its forward-thinking venture into electrification. The MINI Electric Pacesetter will be easily recognizable on the track in its matte silver finish...

Munich. MINI has a long tradition of colour diversity. A contrasting paint finish for the roof once helped the classic Mini to achieve a particularly expressive appearance and has continued to set attractive visual accents in various colour tones since the launch of the modern MINI 20 years ago. With the exclusive Multitone Roof, the individualisation of the MINI exterior achievable by means of paintwork now reaches a whole new dimension. For the first time, an innovative wet-on-wet painting process is being used at the MINI plant in Oxford, UK, to create a three-colour design for the vehicle roof. The pioneer for the innovative form of roof design is the MINI Cooper SE (power consumption combined: 17.6 - 15.2 kWh/100 km according to...

The MINI Convertible wins ‘Convertible of the Year’ for the fifth time, and fourth consecutive year, at the Auto Express Awards 2021. Steve Fowler, Editor Auto Express said “Another year and it’s another win for the fun-loving MINI Convertible. It’s the fourth victory in a row for the brilliant British drop-top, which continues to provide a compelling blend of fun, value-for-money and wind-in-the-hair thrills. A recent update has sharpened the MINI’s styling and improved the interior and tech. What remains unchanged, though, is the model’s huge appetite for fun.” The MINI Convertible has been the UK’s best-selling convertible since the latest generation launched in 2016, outselling its rivals every year. Over 30,000 have been sold and...

Munich. DLD is a global innovation network for digitalisation, science and culture. The MINI brand chose the conference for the world-exclusive unveiling of the MINI Vision Urbanaut as a physical model. As part of its “BIG LOVE as a vision keynote presentation, MINI also offered insights into how the brand is meeting the challenges of future mobility. More than 40 speakers and a total of 100 participants were expected at #DLDSummer. The BMW Group is an official partner of DLD Summer in Munich. Physical world premiere of the MINI Vision Urbanaut. The MINI brand presented the physical model of the MINI Vision Urbanaut in a world exclusive at DLD Summer. Following the virtual world premiere of the concept in 2020, the model now allows...

UK debut of the new MINI Electric Pacesetter inspired by John Cooper Works. Murdoch London barbers join MINI for the third year. MINI ambassador and rally legend Paddy Hopkirk on the MINI stand on Saturday 10th July for autographs. Following its announcement in March, the MINI Electric Pacesetter inspired by John Cooper Works is making its UK debut at this year’s Goodwood Festival of Speed. The MINI Electric Pacesetter is an extreme version of the brand’s electric model, which has been designed and developed as the new Safety Car in the Formula E. It will take to the infamous Goodwood Hill Climb during the racing weekend with MINI ambassador Charlie Cooper, grandson of John Cooper who inspired the John Cooper Works division of MINI...

Munich. With the presentation of the MINI Vision Urbanaut virtual vision vehicle in November 2020, the MINI brand revealed an all-new interpretation of mobility through an innovative vision of space. And now the BMW Group is set to unveil a physical model of the vehicle which will allow audiences to engage more extensively with the spatial concept and sustainable materials at work. The model will be given its world premiere on 1 July 2021 at the DLD Summer conference in Munich. “At MINI we see it as our responsibility to preserve and develop the unique characteristics of our brand over the upcoming years and those further ahead,” explains Bernd Körber, Head of MINI. “With our eyes fixed on the future, we have developed an idea, with...

All 2022 model year vehicles, on sale now, come with SiriusXM’s audio entertainment platform included SiriusXM-MINI relationship now extends through the 2026 calendar year Woodcliff Lake, N.J. – – June 29, 2021 – MINI USA and SiriusXM are pleased to announced that SiriusXM’s leading audio entertainment service is now a standard feature in all MINI models sold in the United States, beginning with model year 2022 vehicles that are on sale now. MINI owners also receive a 12-month subscription to SiriusXM’s All Access package with the purchase or lease of a new vehicle. “MINI delivers a true fun-to-drive experience with the enjoyment of being out on the open road, and satellite radio is the perfect complement to a car that offers...

Munich. Almost 14 million tourists were counted on the Spanish Mediterranean island of Mallorca in 2019. Due to the recent travel restrictions, the rush of visitors was slowed down considerably in the meantime, but now the holidaymakers are returning. There is no shortage of reasons for this. Some long for relaxation on the beach or in luxurious hotel complexes, for some the party atmosphere at Playa de Palma is the focus of interest, and still others swear by "the other Mallorca". Lonely bays, unspoilt landscapes and small, unspoilt villages away from the tourist strongholds can be found in almost all regions of Mallorca, as a round trip of the island in the MINI John Cooper Works Clubman (fuel consumption combined: 7.9 - 7.4 l/100 km...

Launched backed by survey showing 60 percent of consumers are willing to go through the entire car buying journey online. Woodcliff Lake, N.J. – Wednesday June 17, 2021 – MINI USA announced today the launch of MINI Anywhere, a custom online retail platform that will provide dealers with the opportunity to offer MINI customers a fully digital end-to-end online shopping experience. The unique, custom solution covers all facets of the purchase process, from vehicle selection, trade-in, and monthly payment calculations, through to financing, approval, contracting and e-signatures - all done on-line in as little as 30 minutes. The announcement of MINI Anywhere comes as online shopping has increased across several industries following...

Munich. The BMW and MINI Driving Experience is expanding its offering to include Safety Training for people with physical disabilities. From July 2021, for the first time, a driving-oriented programme will be conducted under the guidance of trained instructors and in specially converted BMW and MINI models. The choice of vehicles makes it clear that in addition to safe and confident reactions in different traffic situations, driving fun also plays a central role. In addition to the MINI John Cooper Works (fuel consumption combined: 7.1 - 6.8 l/100 km according to WLTP, 7.1 - 6.9 l/100 km according to NEDC; CO2 emissions combined: 161 - 155 g/km according to WLTP, 163 - 158 g/km according to NEDC), particularly sporty BMW models are...

Woodcliff Lake, NJ – June 14, 2021 – Following a series of major updates and new vehicle additions in the previous model year, MINI USA presents its Model Year 2022 vehicle lineup with several significant updates to design, technology, options, and equipment. These updates advance MINI’s pursuit to deliver a unique “fun-to-drive experience with MINI’s hallmark iconic design and compact dimensions as the definitive British premium small-car brand. Perhaps the most significant updates to the 2022 MINI model line-up include the newly redesigned MINI hardtops and convertibles that feature substantial exterior and interior design enhancements. On the technology front, across the full range of 2022 MY MINI models, all now come standard with...

Munich. His Royal Highness toured the site’s assembly hall, where he was able to meet some of the 130 apprentices, as well as staff who were closely involved in integrating the manufacturing of the MINI Electric onto the standard production line, making Oxford the first BMW Group plant in the world to build fully electric and combustion cars on the same line. The MINI Electric was launched internationally in 2020 and has been so warmly received by customers that production will double in 2021. The Prince of Wales drove a MINI Electric off the production line as part of his visit. He was also introduced to members of the MINI team whose families have worked at the plant over a number of generations, across the decades. Peter Weber...

Munich. It is a marathon for people and engines. Once a year, the top stars of touring car and Gran Turismo racing battle it out for victory at the 24-hour race on the Nürburgring. The atmosphere at the competition against and around the clock is reminiscent of the times when Formula 1 races were still held on the Nürburgring's Nordschleife. As a real spectator magnet - and at least from next year onwards it will be again - the 24-hour race has already attracted up to 200,000 spectators to the grandstands as well as to the meadows and camping areas along the track in the Eifel. Motorsport fans and driving enthusiasts, however, are captivated by the "Ring" all year round. For them, the racing flair around the legendary Nordschleife and...

Munich. Holidays in the region and journeys of discovery through the local countryside will continue to be high on the list of priorities for many people seeking relaxation in the summer of 2021. The desire to relax in nature also inspires a preference for camping. These holiday trends are beneficial for the eco-balance, especially when they are combined with sustainable mobility. MINI has two models with electrified drive and matching optional equipment on offer for all those who want to be both flexible and particularly efficient on the road: the MINI Cooper SE Countryman ALL4 (fuel consumption combined: 1.9 - 1.7 l/100 km according to WLTP, 2.1 - 1.9 l/100 km according to NEDC; electricity consumption combined: 15.5 - 14.8 kWh/100 km...

Munich. Electrification, the conquest of new target groups and a consistent customer orientation are at the heart of the realignment with which the British premium brand MINI is setting the course for its future model range. Following the announcement of a new generation of the brand's purely electric small cars, another decision has now been made: The success story of the MINI Convertible will be continued. The development of a successor to the only open-top four-seater in the premium small car segment is a done deal. The new model is scheduled to be unveiled in 2025. "The MINI Convertible has a large and particularly loyal fan base. This is also shown by the great demand for the latest, freshly updated model," says Bernd Körber, Head...

Munich. The temperatures are rising and with them the anticipation of outdoor activities and excursions into nature. The model-specific railing and roof rack systems from the MINI Genuine Accessories range create ideal conditions for leaving the limits of urban mobility behind and combining driving pleasure with active leisure activities. The MINI Cooper SE (combined power consumption: 17.6 - 15.2 kWh/100 km according to WLTP, 16.9 - 14.9 kWh/100 km according to NEDC) is a particularly sustainable escape from everyday life. As the only purely electrically driven model in its competitive environment, it can also be optionally equipped with roof rails. This means that nothing stands in the way of locally emission-free transport of roof...

MINI USA and the MINI John Cooper Works Team are proud to announce the addition of a new race car into the Touring Car (TC) class for the 2021 SRO TC America series. The #60 MINI, which is visually inspired by the latest generation MINI John Cooper Works GP, will be piloted by team veteran driver Mark Pombo this weekend at Circuit of the Americas in Austin, Texas, and for the remainder of the 2021 season. Replacing Pombo in the #61 MINI in the Touring Car A (TCA) class for the remainder of the season is another team veteran Derek Jones. Jones will ride alongside Clayton Williams driving the #62 MINI. Visually inspired by the third generation MINI John Cooper Works GP launched in 2020, the #60 MINI is a MINI John Cooper Works Hardtop...

Woodcliff Lake, N.J., April 28, 2021 - Informed by extensive dialogue with consumers and the MINI dealer network, MINI USA announces the launch of its updated brand’s consumer site, MINIUSA.com, including a completely new Build Your Own (BYO) vehicle configuration experience. The website’s enhancements include a complete redesign of key product pages including the MINI Hardtop 2-Door and 4-Door models, MINI Convertible, MINI Cooper SE electric, MINI Countryman and MINI John Cooper Works lineups, as well as the page featuring all the MINI Special Editions. The site’s online shopping tools were also combined in the new “Shop @ Home” page for an easier research and purchase process at home. The most significant upgrade to the site is the...

Munich. When characteristic driving pleasure rises to a thrilling race feeling, the John Cooper Works logo immediately comes into focus alongside the unmistakable design features of the British premium brand MINI. Each John Cooper Works model combines individual style with challenging performance in its own unique way. The current starting line-up of top athletes includes models from the small car and premium compact segments. Each of them guarantees extreme driving pleasure and fascinating charisma through drive and chassis technology derived directly from motorsport as well as specific design features in the exterior and interior. The connection between MINI and John Cooper Works is based on a decades-long tradition, joint...

Oxford, UK. The MINI brand and BMW Group’s UK manufacturing plants in Oxford and Swindon are celebrating twenty successful years of MINI production. In early 2001, production began for MINI body parts in Swindon and on the 26th April that same year, the first new MINI rolled off the line in Oxford. Over the past two decades MINI has built over 5 million cars in the UK. Plant Oxford currently builds the MINI 3-Door Hatch, MINI 5-Door Hatch, MINI Clubman and the MINI Electric, all on the same production line. BMW Group Chairman of the Board of Management Oliver Zipse, who was head of manufacturing at MINI Plant Oxford from 2007-2008, said: “Congratulations to everyone at MINI Plants Oxford and Swindon for reaching such a great...