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Los Angeles, CA – November 12, 2025 – As MINI accelerates into a new era of digitalization, sustainable design, and electrification, its creative DNA continues to be shaped by BMW Group’s global innovation studio, Designworks. Acting as both a design incubator and strategic think tank , Designworks has played a pivotal role in evolving MINI from a revived British icon into a forward-looking, human-centric mobility brand. From early design concepts contributing to the MINI relaunch in 2001, to the digital “phygital” experiences defining MINI’s next generation, Designworks’ influence is visible across a multitude of touchpoints over the brand’s journey. A Legacy of Reinvention Designworks’ collaboration with MINI dates back to the...

Munich/ Island. For nature lovers, Iceland, is a true dream destination - and the easiest way to explore it is by car. Even though much has changed in the land of geysers, volcanoes, glaciers and endless mountain ranges, Iceland is always good for an adventure or two - and so is the MINI Countryman SE ALL4. There are just under 2,700 kilometres as the crow flies between Munich and Reykjavik in the south of Iceland - and a few more to the Westfjords. By road, it is around 2,300 kilometres plus a two-day ferry crossing from Hirtshals in Denmark to Sedisfjödur. The MINI Countryman SE ALL4 is off-road ready. Apart from the road network in the capital Reykjavik, there is hardly much more tarmac than the Ring Road, which is the easiest way...

Woodcliff Lake, NJ – November 7, 2025 – MINI USA today announced the addition of the new 2026 MINI Oxford Edition Countryman S ALL4. This new model expands MINI’s range of value-driven offerings, showcasing the brand’s continued commitment to performance, design, and innovation. The value-driven 2026 MINI Oxford Edition Countryman S ALL4 combines sporty performance, practicality, and an enhanced design package. This edition blends signature MINI character with a curated selection of premium features, all offered at an accessible price point. Exterior Highlights: Available in Chili Red , Nanuq White , or Blazing Blue, all at no additional cost Black Roof and Mirror Caps for a contrasting, sporty look New 18" Asteroid Spoke Black...

London / Munich. Paul Smith and MINI – two traditional British brands have taken their partnership to the next level and created something great: The new MINI Paul Smith Edition. Following the MINI STRIP in 2021 and the MINI Recharged by Paul Smith in 2022, the British designer is now bringing his world-famous design language – ‘Classic with a twist’ – to the new MINI family. Whether electric or combustion engine, the edition will be available for all MINI Cooper 3-door, 5-door and Convertible models, with the exception of the John Cooper Works models. The look and details not only show Paul Smith’s signature style — but also the brands playful, optimistic and independent spirit. The MINI Paul Smith Edition celebrates its world premiere...

Woodcliff Lake, NJ – October 17, 2025 – MINI USA, in partnership with Sports Illustrated, will bring two signature experiences to Austin this weekend. Across the October 17–19 race weekend, MINI will have a presence inside Club SI at Turn 12—the premier trackside hospitality at Circuit of the Americas (COTA). Guests will enjoy elevated hospitality and unbeatable views of Turn 12, along with product experiences and MINI motorsports memorabilia throughout the space, including the Cooper-Climax T53 Low Line Grand Prix race car. Additionally, MINI and the Motorsport Network will also host a Fireside Chat with Charlie Cooper, grandson of Formula 1 engineering legend John Cooper, who transformed the classic MINI into a rally racing champion...

Woodcliff Lake, NJ – October 10, 2025 – MINI USA is proud to announce its sponsorship of the 2025 Red Bull Dance Your Style World Final , taking place for the first time in the United States at the Intuit Dome in Los Angeles on October 11. As part of MINI’s ongoing commitment to champion individuality, creativity, and community, the partnership celebrates the energy and self-expression that define both street dance and the MINI brand with the energy of Red Bull. The Red Bull Dance Your Style competition, the world’s biggest all-styles street dance event, brings together the planet’s best freestyle dancers for an electrifying global showdown where the audience decides who rules the dance floor. This year’s World Final marks a milestone...

East Sussex. ‘Always Open’ – even when the weather in the southern English coastal towns between Portsmouth and Dover is more British than sunny: in the MINI Cooper Convertible S (fuel consumption combined: 6.6 - 6.5 l/100 km; CO2 emissions combined: 150 - 148 g/km according to WLTP; CO2 class: E), it's not just sunny hours that make for a great driving experience. The Always Open Timer counts the driving time with the top down and motivates you to take a spin in the fresh air. The fully electric roof opens in just 18 seconds. With precise steering and agile handling, every bend becomes an adventure. The two-litre petrol engine with 204 hp, which sprints from 0 to 100 km/h in 6.9 seconds with a maximum torque of 300 Nm, delivers dynamic...

The MINI John Cooper Works Convertible has been crowned The Sunday Times Car of the Year 2025 at their annual awards ceremony. Launched earlier this year, the MINI John Cooper Works (JCW) Convertible was celebrated for its engaging driving dynamics, with Motoring Editor, Nick Rufford commenting, “Supercars may be more exotic, but they don’t deliver everyday thrills at circa £37,000. Climb in, slip it into Drive and the MINI John Cooper Works Convertible zooms off with puppyish enthusiasm”. Built in the UK at the home of MINI production, MINI Plant Oxford, the range-topper receives fine tuning over MINI Cooper Convertible C and S models, including an increased engine power output and adjustments to the chassis and suspension, to...

Woodcliff Lake, NJ – September 30, 2025 – MINI USA announces the official launch of the MINI ChargeForward program, a smart charging initiative designed to help customers earn financial incentives and reduce carbon emission with the optimizing of charging times. This launch follows the successful implementation of the ChargeForward program for BMW USA, which has now reached a milestone of more than 10,000 enrollments nationwide. The ChargeForward program in conjunction with local utility partners is now available to owners of eligible MINI electrified models, including: 2025 and newer MINI Countryman SE ALL4 (U25) 2020–2024 MINI Cooper SE Hardtop 2 Door (F56) 2017-2024 Previous generation MINI Countryman PHEV (F60) The current...

Woodcliff Lake, NJ – September 26, 2025 – MINI USA is excited to announce a dynamic new partnership with Smorgasburg, the largest weekly open-air food festival in the United States, for a series of immersive, one-day events this fall. “MINI at Smorgasburg” will bring the MINI brand’s fun and expressive spirit to Smorgasburg’s tasty events in three cities: Los Angeles, Atlanta, and Miami. Smorgasburg, renowned for its vibrant atmosphere and global flavors, draws between 3,000 and 7,000 attendees per day at its year-round markets. This fall, MINI will join in the savory fun, transforming a part of the festival into a MINI experience with the MINI vehicle family, a Countryman DJ booth, and interactive experiences for visitors. “We are...

Munich. On 26 August 1959, the British Motor Corporation unveiled the first Mini: no one could have guessed at the time what an impact the innovative concept of brilliant British engineer Alec Issigonis would have on the automotive world. Sixty-six years after the launch of the now legendary Classic Mini, the MINI brand looks back on decades of racing success, visionary innovation, groundbreaking design – and unmistakable driving pleasure. The MINI family combines tradition and modernity. With the relaunch of the MINI family over the past two years, the brand has once again aligned its pioneering design and historical heritage with the future: with a new, charismatic generation of the MINI Cooper and MINI Countryman, the world...

East Sussex. Striking chalk cliffs, long coastal roads and idyllic cottages make the south of England a picture-postcard destination. Well outside London, the MINI Cooper S 5-door (combined fuel consumption: energy consumption 6.8–6.3 l/100 km; CO2 emissions 153–141 g/km according to WLTP) impresses with its powerful 2.0-litre TwinPower Turbo engine with 150 kW (204 hp) and 300 Nm maximum torque, thanks to its performance and technical precision, even away from the urban metropolis. The sports automatic transmission and tuned driving dynamics ensure driving pleasure and full control on the winding country roads of East Sussex on the way to the famous Brighton Beach. Equipment details of the John Cooper Works trim, such as the...

Munich. Overall excellent performance in crash protection and well equipped with state-of-the-art crash avoidance technology – these are the requirements for a 5-star rating in the Euro NCAP (European New Car Assessment Programme). The MINI Cooper 3-door and the MINI Aceman have been awarded this top rating by the European Consumer Protection Institute for their safety in all engine versions. The top rating was also achieved through the extensive standard equipment with safety-related driving assistance systems. Fourth NCAP top rating for the current MINI family. The top ratings for the MINI Cooper and MINI Aceman are not the first awards for the current MINI family: the all-electric MINI Cooper and MINI Countryman have also already...

Munich. With deep respect for craftsmanship, culture, and the communities that shape them, the partnership between MINI John Cooper Works and Deus Ex Machina comes to life through two customised one-off cars - rolling expressions of a lifestyle where a love of speed meets creativity and considered design. Built not just for performance, but for the people who live and breathe it. “MINI models have always been characterized by a blend of creative design and motorsport dynamics,’ explains Stefan Richmann, Head of MINI. “Thanks to our collaboration with Deus Ex Machina, we are taking this philosophy to a new level and setting exciting new trends for fans and motorsport enthusiasts. The partners are united by their “passion for machines...

MINI is delighted to announce its return to the Goodwood Revival 2025, with a nostalgic stand dubbed ‘JCW Electrical’. Located within the Earls Court Motor Show, the 1960s inspired electronics store will celebrate MINIs rich racing heritage and bold innovation. The latest John Cooper Works models – the MINI John Cooper Works and MINI John Cooper Works Aceman will be on display, while the iconic 1964 Monte Carlo rally winning Mini Cooper S - raced by Paddy Hopkirk and co-driver Henry Liddon – will take centre stage. In keeping with the period-perfect feel of the event, the stand will feature an eclectic collection of vintage television sets, showcasing race-winning footage and iconic MINI adverts from past and present. In addition...

Munich. “RELAX. WE CARE.” – this is the new service promise now also at MINI, which applies in all participating markets* and qualified vehicles thanks to the innovative offering “Proactive Care.” The vehicle acts like a digital concierge, recognising existing and predictable service needs and proactively reaching out to the customer with proposed solutions. “With the introduction of Proactive Care at MINI, we are now implementing our service promise ‘RELAX. WE CARE.’ in the premium segment of small and compact cars. Our offering acts as a digital concierge, proactively analysing all service needs and providing timely support to our customers. This ensures that our customers are always well-informed and that potential needs are...

Munich. At the IAA Mobility in Munich from 9 to 14 September, MINI will transform the city into its own stage at two well-known locations: an impressive Open Space at Max-Joseph-Platz, and a central brand appearance in the MINI Pavillion at Lenbachplatz, presenting MINI’s brand DNA at the world's largest mobility event. The highlight is the world premiere of two exclusive JCW showcars, created as part of an exciting collaboration. MINI Pavillion: MINI unveils exclusive JCW showcars. MINI's racing background is not only evident from its recent success at the 24-hour race at the Nürburgring: motorsport has been part of the brand's essence from the very beginning. As part of the IAA, two unique MINI John Cooper Works showcars are...

MINI is celebrating the importance of small spaces in driving change by collaborating with James Stewart, one of the UK’s most prominent broadcasters in science and sustainability to showcase the benefits of Tiny Forests. Nominated by Harvard University as a 'climate creator to watch', James shared his experience exploring three Tiny Forests, using just a single charge of a MINI Countryman Electric – capable of travelling up to 287 miles* (*WLTP combined) – to travel between sites. All three mini spaces James visited were planted as part of MINI UK’s partnership with Earthwatch Europe, with each made up of over 600 densely planted trees in the space the size of a tennis court. With the first planting in 2021, James went to see one...

Munich. At the IAA Mobility in Munich from 9 to 14 September, MINI will transform the city into its own stage at two well-known locations: an impressive Open Space at Max-Joseph-Platz, and a central brand appearance in the MINI Pavillion at Lenbachplatz, presenting MINI’s brand DNA at the world's largest mobility event. The highlight is the world premiere of two exclusive JCW showcars, created as part of an exciting collaboration. MINI Pavillion: MINI unveils exclusive JCW showcars. MINI's racing background is not only evident from its recent success at the 24-hour race at the Nürburgring: motorsport has been part of the brand's essence from the very beginning. As part of the IAA, two unique MINI John Cooper Works showcars are...

MINI is excited to announce the new MINI Cooper Electric Monochrome & MINI Aceman Monochrome, available on E derivatives of both models. Offered in a fixed specification, customers can choose between Midnight Black or Nanuq White exterior paintwork, alongside an increased level of standard features across the models including MINI Navigation with Head-Up Display, Wireless Charging and LED Headlights. Alongside the choice of two colours, both models come with larger wheels as standard; 17” U Spoke Grey alloys on the MINI Cooper Electric Monochrome and 18” Night Flash Spoke Grey alloys on the MINI Aceman Monochrome. Both models also feature a body-coloured roof, creating a seamless look that enhances the overall style of the vehicle...

Small cars have always been a tough sell in the United States, where they’re typically seen as bare-bones transportation for those on a limited budget rather than as a space-saving, fuel-efficient choice for those who simply prefer a smaller, lighter vehicle. In 2002, the BMW Group upended that notion with the MINI Cooper, a car that was not only small and efficient but fun to drive, premium, and—above all—quirky. The MINI Cooper became a surprise hit in this market, and those who bought it became not just customers but a community. Neither of those results could have been predicted when BMW acquired MINI in 1994, as part of its purchase of UK consortium, the Rover Group. Mini—originally in lower case—was one of a slew of British...