Man, there's a lot of comedy in this thread, and that's without any of the Walken-related posts.
First, for the most part, while John's serious about the Cadillac "moving the game," I think he's trying to take the piss out of us. And there are whole lot of us giving him the oxygen to take the piss out of us. Some of y'all taking this too seriously.....said the guy who wrote a big-ass post.
Second, I choose to be cautiously optimistic regarding Cadillac's prospects mostly because the downside is just so negligible. If Mr. Galt's assertions pan out, cool. If not, well then, that's Cadillac and GM being Cadillac and GM and John Galt will have some proverbial egg on his face. Hopefully, he'll be adult enough to own up to it if the cars are not up to snuff, I have my doubts though. Frankly, despite having my expectations dashed upon sitting in a Platinum CT6, I still like to think that all those structural brand changes under JDN will yield something worthwhile.
However, while I am cautiously optimistic about future Caddies, there's so much that's working against them:
- sales of Caddies aren't exactly on fire and they have not been for awhile. Unless they offer some Tesla-like revolution with their products against the Germans, I don't see Cadillac's course changing.
- Cadillac's major markets are US/CAN and China, and without that "revolution," I don't see them a) penetrating any other new markets, and b) maintaining any meaningful momentum in any said new markets and current markets. In the US, you might see some small growth in the large crossover/SUV market as evidenced by the new Navigator's success. But I doubt it'll be sustained after the 3rd year after being on sale as it gets dated and the competition maintains its own assault on the market. China might also experience a bit of a surge in the lower-end of their model line, and even possibly on the higher end, but the latter's contigent if it offers something meaningful in the alterative powertrain department in order to compete with both foreign and domestic competitors.
- their track record since the Malaise of the 1970's does not provide support that suddenly Cadillac is going to turn itself around.
- Now it's being said that JDN was brought in to turn it around. Speaking of structural changes to the brand, besides moving their HQ to NYC, I am genuinely curious what has he instilled in the brand and its upper management to right the ship? And if they are so confident in his plan, why was he either let go or let himself go and why are they moving back to Michigan? And if there was doubt in what he was implementing, how much of what he was proposing will actually be borne out?
- There's been so much unevenness with the brand's equity globally since its high point in the 1950's/1960's, it's next to near impossible for Cadillac to return to anywhere near the pinnacle. The reason Mercedes and BMW continue to excel is because they've been consistently well-regarded and they don't sit on their asses. Whereas here in the US, domestic brands are held at a lower regard compared to imported competitors. Whereas Germany and, to a slightly lesser extent, Japan hold their own domestic vehicles in a higher regard. So how's Cadillac going to break that stronghold?
- Cadillac have produced some truly exquisite concepts, i.e. Elmiraj, Cielo, Escala, which held great promise for prospective production models. But the actual production models come up so short with regard to interior design and human/machine interface. Casually following the CT6's development, I was hoping they would finally yield something close. The exterior came up a bit short, but the interior really didn't live up to anything remotely close to those concepts. Now, I am cognizant enough to realize many of the details would be to just wow the autoshow crowd, but, damn, it was NOTHING even close to it. CUE was hot garbage, though they may have rectified some of the more glaring issues with the face-lifted CT6.
- What lessons have they learned from the ELR debacle? Besides the CT6 plug-in hybrid, what is their game-plan for electrification and/or other alternative powertrains?
So while my tastes tend to lean towards the Euro, and more specifically, the Germanic, Scandinavian, and Italianate aesthetic, I'd like to see Cadillac do well. Mostly to bring another flavor to the homogeneity. I actually like what Lincoln is doing with Continental's and Navigator's interior. Mind you, not enough to consider purchasing either one. But Cadillac has a huge (yuuuuuuuuge?) hill to climb that's fraught with many obstacles. It'd be nice and surprising to see those changes that Galt has hyped so much. But if it doesn't, I'll shrug my shoulders, say "Well, they cheaped out, that's expected," and shrug my shoulders again, because I just don't give enough of a shit about the brand.
Funny thing is, I liked the ATS, thought it was better looking than the Germans. It also seemed to do well in comparisons, at least in US mags. And I am sure the next set of cars John is espousing will be good too. But it doesn't matter! The problem is not the car. The problem is "Cadillac". Just say that a few times. Do you really want to say that when someone asks you what you drive? They have 30 years of data to show that. It is like trying to sign people up for AOL. If GM had any sense, they would put a bullet in it, and invest the money in EVs.
I forgot about the ATS. Yeah, I remember the car was lauded for its vehicle dynamics like the current CTS and CT6, but the ATS' interior was just SAD! Terrible materials.