For the 7er the extreme image changing facelift (always for the better) is not rare:
E32: none, and not needed
E38: none, and not needed
E65: yes, and much needed
F01: none, and not needed
G11: yes, but not needed
G70: yes, and very much needed
50/50 for image changing facelifts now.
This, together with being slightly bigger and having LEDs extending all the way to the edge on both sides visually broadens the front which in turn lessens the mass and sheer size of it.
Also worth pointing out that they are straight now and not slightly slanted inwards like on the pre facelift. And another highlight (for me) is the new DRL position neatly extending into the side character line.