7 Series (G70) [Rumors] BMW (G70) 7-Series Facelift (Spy pics & info)

[Esp5]

To put an end to Leylandi's false narrative and certain misconceptions about it, to the simple question of which one sold more in the world in 2025, the AI available to everyone answers:

"Based on the data for the full year 2025, the BMW 7 Series has been leading in sales against the Mercedes-Benz S-Class.

Market Trends (2025): The new generation of the BMW 7 Series (G70) has successfully changed the trend, with the 7 Series consistently outselling the S-Class.

Context: While Mercedes-Benz has generally dominated this luxury segment in the 21st century, the 7 Series has narrowed the gap and taken the lead in 2024 and 2025.

"In summary, the BMW 7 Series appears to be outselling the Mercedes-Benz S-Class in 2025"

 

[Matski]

the AI available to everyone answers

Oh dear.

edit:

I asked it for the numbers and it gave me this...

I'm not even going to waste by time checking if any of those numbers are accurate... because the point is that AI is an unreliable source. It told you the 7-er will outsell the S- it told me the opposite. Why do people waste their time with this crap?

 

[Esp5]

Oh dear.

edit:

I asked it for the numbers and it gave me this...

I'm not even going to waste by time checking if any of those numbers are accurate... because the point is that AI is an unreliable source. It told you the 7-er will outsell the S- it told me the opposite. Why do people waste their time with this crap?

Yes, those numbers are anything but

 

[Matski]

Yes, those numbers are anything but

Using national data that's available to pick apart BMW's 7-series/8-series sales figures, it's possible to get a picture for the 2023 & 2024 breakdown between 7-er and 8-er. EU28, USA/Canada, China & South Korea account for 77-78% of 7 & 8 sales. In those markets the 8-series made up 22-24% of the 7/8 total. That will be falling now with the 8-er being discontinued, but even just applying those percentages for the totals we have for 2023 & 2024, it give us figures of ~44,500 to 45,500 units for the 7-series alone - this is below the G11/12, and the G70 has most likely had it's peak. This shouldn't be a particular surprise given the massive increase in entry cost (around 60% depending on market), the lack of SWB models, the availability of the other GKL models, and probably also the loss of the Russian market (which wasn't massive but probably larger than any other single country after those mentioned above - remember the F01 was unveiled in Red Square?), and of course, as of this year, the collapse of the Chinese market.

I've no idea what's going on with the S-Class, because I don't really care, but I see no justification to say anything other the G70 volumes are about average for a 7-er... not the best, not the worst - so I simply wouldn't expect it to be outselling the S-Class on a regular basis if at all. On the plus side the lower volumes probably are being offset to a degree by higher revenue from higher invoice prices given the abandonment of the smaller engine SWB models.

 

[Esp5]

Using national data that's available to pick apart BMW's 7-series/8-series sales figures, it's possible to get a picture for the 2023 & 2024 breakdown between 7-er and 8-er. EU28, USA/Canada, China & South Korea account for 77-78% of 7 & 8 sales. In those markets the 8-series made up 22-24% of the 7/8 total. That will be falling now with the 8-er being discontinued, but even just applying those percentages for the totals we have for 2023 & 2024, it give us figures of ~44,500 to 45,500 units for the 7-series alone - this is below the G11/12, and the G70 has most likely had it's peak. This shouldn't be a particular surprise given the massive increase in entry cost (around 60% depending on market), the lack of SWB models, the availability of the other GKL models, and probably also the loss of the Russian market (which wasn't massive but probably larger than any other single country after those mentioned above - remember the F01 was unveiled in Red Square?), and of course, as of this year, the collapse of the Chinese market.

I've no idea what's going on with the S-Class, because I don't really care, but I see no justification to say anything other the G70 volumes are about average for a 7-er... not the best, not the worst - so I simply wouldn't expect it to be outselling the S-Class on a regular basis if at all. On the plus side the lower volumes probably are being offset to a degree by higher revenue from higher invoice prices given the abandonment of the smaller engine SWB models.

I suppose we'll have to wait until the end of each year when the brand claims leadership in that segment without even providing figures.

Based on the available information, sales declines, etc., I think they're closer than usual.