Unlike the Merc CLS, this design is too cab-forward with overly long overhangs to pull off the four-dour coupé theme. Very reminiscent of a Peugeot 407 (who the hell wants one of those?!?) with a little bit of turn-of-the-century Detroit about it too...
A waste of effort from the people's car brand.
I bet the engine is mounted transversly. That's already a big problem for the styling execution. Coupé's hardly ever manage to pull off the front-wheel drive underpinnings - a notable exception being the old 406 Pinninfarina design - and end up looking clumsy. To execute the 4 door coupé theme effectively, a good starting point has to be a rear-wheel drive layout with the engine mounted longitudinally and the cab shifted as far back as is practical. The DLO also has to be verging on excessively shallow so as to "lower" the roofline relative to the sheetmetal and this is the only characteristic that's true to form in this car.
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