So what you are basically saying is that Tesla has similar or better build quality, material use, fit and finish and personalization options than the luxury brands?
It is
undeniable that Tesla does have poor build quality. The question to ask is - why is Tesla the the only carmaker to have attained growth and continuously set new sales records year over year (in the middle of a pandemic too) while every other carmaker has declined in spite of Tesla's poor build quality?
Also want to emphasize that Tesla is
not a Luxury brand. You don't buy a Tesla because of its interior the same way you don't buy a Bentley because of its lap times. Tesla has
differentiated itself as a technology brand and in that realm, there is no carmaker that can compete with it. Top to bottom, they dominate the entire technology stack including:
• Electric Motors & Battery management System - (in house design)
• Battery design & manufacturing (in house design)
• Most Intuitive and fluid car operating system (in house design)
• Most powerful computing hardware (in house design)
• EV Charging infrastructure with highest coverage & convenience (in house design)
• Connected Car fleet with OTA updates (over a million cars globally)
• Driver assistance software & hardware with more miles driven than any other carmaker (in house design)
To compete with Tesla, Legacy carmakers will have to
exceed Tesla in the above categories and given the current crop of leadership (maybe the exception of Diess), I don't see that happening anytime soon.