Model 3 [Official] Tesla Model 3

The Tesla Model 3 is a battery electric powered mid-size sedan with a fastback body style built by Tesla, Inc., introduced in 2017. The vehicle is marketed as being more affordable to more people than previous models made by Tesla. The Model 3 was the world's top-selling plug-in electric car for three years, from 2018 to 2020, before the Tesla Model Y, a crossover SUV based on the Model 3 chassis, took the top spot. In June 2021, the Model 3 became the first electric car to pass global sales of 1 million.
:facepalm:

Production hell turning into production fiasco ... This is the worst planned production process EVER. It was Elon's idea & demand to do it without all the prototyping at all! No tool prototypes, no production line prototypes, no pilot production. The just ordered the final tools & lines & started to produce the final product. WTF?!!! No wonder Bob Lutz called Elon an idiot.


Tesla Is Temporarily Shutting Down Model 3 Production. Again.

During the pause, workers can choose to use vacation days or stay home without pay. This is the second such temporary shutdown in three months for a vehicle that’s already significantly behind schedule.

Posted on April 17, 2018, at 12:50 a.m.

Just a few days after Tesla CEO Elon Musk said he’s feeling optimistic about his ability to speed up production on the company’s vehicles, the assembly line for the Model 3 in the company’s Fremont, California, plant has been temporarily shut down — again.

The announcement of the four- to five-day production pause for the Model 3 came without warning, according to Tesla employees who spoke with BuzzFeed News. During the pause, workers are expected to use vacation days or stay home without pay; a small number of workers may be offered paid work elsewhere in the factory.

A Tesla spokesperson said that the assembly line is on pause in order to “improve automation.”

Tesla previously shut down the Model 3 line in late February, according to Bloomberg. At the time, Tesla said the February pause was ultimately meant to increase output, and that such pauses are “common in production ramps like this.” Tesla provided BuzzFeed News with an identical statement regarding this month’s pause.

Not long after the February pause, Bloomberg reported that Tesla factory workers received an email from Senior Vice President of Engineering Doug Field, asking some of them to work extra hours on the Model 3 line in order to increase output and make the Tesla’s detractors (“haters”) “regret ever betting against us.”

Meanwhile, Tesla workers who work on the Model S and X lines have been informed by the company that those lines will be operating throughout all weekends in June, a current Tesla employee told BuzzFeed News. Other Tesla workers made similar comments on a pro-union Facebook page for Tesla employees.

Workers are paid for the extra hours, and Tesla says they volunteer for overtime shifts, but some workers say the weekend shifts are mandatory. Tesla did not respond to questions about the June schedule or mandatory overtime.

The Information reported in April that Musk was taking over responsibilities on the Model 3 line for Field, who remains with the company.

Over the last six months, Tesla’s inability to meet its production goals has become a mounting problem for the company. The most recent miss came at the end of the first quarter of 2018; Musk had said the company would be manufacturing 2,500 cars a week by that date, but it was making only 2,000 per week by April 1. Now, just two weeks later, production is once again on hold.

Tesla's current goal is to manufacture 5,000 cars per week by the end of the second quarter; 5,000 per week had initially been its year-end goal for 2017.

These production problems — as well as some lackluster reviews of the new Tesla model and alleged problems with its Autopilot technology — could put Tesla in a cash crunch, CNN (and others) have reported. Musk recently responded to such speculation with an April Fools' joke in which he pretended the business, which employs more than 30,000 people, had in fact gone out of business, and that he was wandering Palo Alto drinking a fake product called Teslaquilla.

Tesla’s struggle to hit ambitious production goals has been a priority for years, at times above issues like worker safety, according to workers. Tesla has denied these claims and says its factory is getting safer, though a recent investigation by the Center for Investigative Reportingsuggests the company’s evidence of improvement may be inaccurate. Musk himself has referred to the factory during high-stress periods as “production hell” and told CBS’s Gayle King that the last few months have been “incredibly difficult and painful.”

Tesla Is Temporarily Shutting Down Model 3 Production. Again.
 
^^
Elon counted his eggs before they hatched. Shareholder pressure to continuously deliver big news(promises) in order pump share price is also to blame for this product launch fiasco.

It's evident that prototypes were built by hand and never assembled on the final production line. Big mistake. We are in Q2 2018 and European deliveries are now unlikely this year, and US customers can't even order a base spec Model 3.

Tim Cook, Apple's CEO must be laughing in his bed at night at Tesla. Why do I mentioned him? Because most people typically speak of Steve Jobs as the sole man behind Apple's success. The truth is that Tim Cook has made an equal contribution as previous head of operations and supply chain.

Before the days of the iPad/iPhone. Sony would announce the PS2, make it available for purchase in the Japan 4 months later, NA 6 month after Japan and EU a month thereafter. Yet there would still be shortages.

Today. Apple unveil a new iPad and is within 4 weeks available to purchase in stores, online and third party retailers in 30-40 countries. Tim Cook is the genius behind supply chain magic.

Achieving the same delivery with cars is more challenging but Tesla are failing while trying very hard.
 
^^
Elon counted his eggs before they hatched. Shareholder pressure to continuously deliver big news(promises) in order pump share price is also to blame for this product launch fiasco.
It's evident that prototypes were built by hand and never assembled on the final production line. Big mistake. We are in Q2 2018 and European deliveries are now unlikely this year, and US customers can't even order a base spec Model 3.
Exactly, the model 3 went straight from digital prototype to production model, what can possibly go wrong indeed.
Most automakers test a new model’s production line by building vehicles with relatively cheap, prototype tools designed to be scrapped once they deliver doors that fit, body panels with the right shape and dashboards that don’t have gaps or seams.

Tesla, however, is skipping that preliminary step and ordering permanent, more expensive equipment as it races to launch its Model 3 sedan by a self-imposed volume production deadline of September, Musk told investors last month.

Tesla’s big Model 3 bet rides on risky assembly line strategy
 
I just spend circa 90 min with a static M3. I went in with open eyes and semi-high expectations after the diverse reviews I've read. FYI: This was one of the earlier M3s built and cost 53000.

My personal conclusion in one sentence: This car is not nearly good as I expected/had hoped.

In-depth

I’m not a Tesla fanboy, but I'm also not a "hater". I’m somewhere in the middle and appreciate the vision Musk has so I approached the M3 with an objective mindset, as objective as humanly possible.

You're more biased than you think – even when you know you're biased
Are We as Objective as We Think?

I don’t like typing and I’m sure I missed many things that I want to write but I didn’t have time. Any special questions, please pm.

Here you can find many detailed pictures of what I will discuss below: MotoView

Positives:
- Some cool details: rear clothing hook that is clad in soft plastic and fits well into the ceiling, vanity mirror in iPad style, basically looks like an iPhone 7 with a magnetic cover
- Beautiful and large panorama sunroof
- Large boot
- The screen is cool but cumbersome to use. It controls ALL functions. So if you want to open the glovebox you have to go into the infotainment
- The feeling of space inside

Negatives:
- Build quality is the worst I have seen on any car in the past 15 years. I know this sounds extreme but it is the truth. I have never seen a car that was so badly built. You could imagine the factory workers putting this together by hand any way possible under time and cost pressure.
- The space in the rear is good but you sit extremely low and my legs did not even touch the seat. I’m only 1.73m. I can’t imagine a person that’s above 1.80m sitting comfortably for more than 20 min. This problem stems from the batteries making the floor thick and taking away space to raise the seat. Same problem in the front but not nearly as bad. https://d2t6ms4cjod3h9.cloudfront.n...12/Tesla-Model-3-rearseat-passenger-space.jpg
- Sharp edges on many plastics, QC + supplier problem
- Many of the plastics (rear door, sealer, front door/mirror seal) are cheap, stamped high grain. It seemed like the first pre-production car but this really was number 1000 or so.

Overall, it reminded me of the nightmare that I saw with the first Tesla Model Xs but much worse and with a less desirable car. Even taking out the huge quality issues and simply looking at what this car is as an overall concept, it did not feel up to par with an A4, 3, C, Giulia, or even XE. Sure it's electric and has some cool ideas, but this is no “next level” product that will kill the competition and bring us the savior of all vehicles.

Final remark:
Many companies can build a product (MS) for a very high price (100000€+) and lose billions every year. It becomes remarkable when you combine all factors and variables into one complete company.

I want to compare this to building a revolutionary product, take the iPhone, that’s conceptually great, but the price is very high (3000€) and still, the company loses billions, there are safety concerns, etc. That’s a definite achievement but not world-changing. The real achievement, and where most companies fail, is to bring down the price of this product (iPhone) to an affordable price level (circa 800€), ship hundreds of thousands of high-quality units 3 months after launch, have a safe work environment, etc.

I think Tesla hugely underestimated the impact costs, profitability, and manufacturing have on a product. And we are still not talking about a car that is very affordable (53000 not 35000).

There are OEM factories in the world that churn out 2000 cars per day months after launch.

I don’t have all the information and surely don’t know Tesla inside, but based on what I saw today, more than ever do I doubt Tesla as a serious long-term competitor. The problem is not the vision, not what Musk writes on a paper, or what Tesla employees design in CAD, but the execution, care, economy, and complete product.
 
- Sharp edges on many plastics, QC + supplier problem
- Many of the plastics (rear door, sealer, front door/mirror seal) are cheap, stamped high grain. It seemed like the first pre-production car but this really was number 1000 or so.

That makes it an instant pass for me.

Quality is unlikely to improve because there is no budget for it. VAG cars, even entry level ones have excellent fit and finish because VAG makes enviable savings through engine and component sharing. The Model 3 is bespoke throughout, leaving no area to siphon budget from to improve fit and finish.
 
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That makes it an instant pass for me.

Quality is unlikely to improve because there is no budget for it. VAG cars, even entry level ones have excellent fit and finish because VAG makes enviable savings through engine and component sharing. The Model 3 is bespoke throughout, leaving no area to siphon budget from to improve fit and finish.
The magic of the German cars lies in their efficient production. They are well engineered, well produced and in the same time relevantly cheap to produce ensuring big margins. Almost every producer can design a great car but not every can produce it profitably. The Japanese have even better production but big distance and duties dilute somehow their advantages
 
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The magic of the German cars lies in their efficient production. They are well engineered, well produced and in the same time relevantly cheap to produce ensuring big margins. A

100%. The Germans are beating the Japanese at their own game. Making premium profitable is the biggest achievement of the big three. A friend of mine recently traded in her Ford Fiesta or a 2017 C-Class. It was possible because she was offer an amazing deal. The amount of negotiation room that Mercedes, BMW and Audi dealers have blow my mind.

Toyota recently announced that they will stop making the Avensis. It's a genuine good car, but it has diminishing chances of success when BMW are offering 0% finance on a 320d at £349 down and £349/Month versus £1000 down and £362/Month for an Avensis that will depreciate steeper. Basically, over three years it's cheaper to buy a BMW than an inferior and more expensive Toyota.
 
Not only Germans produce quality products @high margins ... but are also to sell them @ affordable deals due to superb financial services German carmakers provide. OK, it depends on market ... but in key markets financial deals are extremely attractive - even compared to eg. some economy class products.

Tesla still has an advantage due to having a monopoly in all the 3 segments they sell their BEV models. This will change this year already, and even more in 2019 & 2020, when Tesla X rivals will hit the markets, and even Model S rivals. After 2021 Model 3 will also come under pressure due to increased competition.

Tesla will still have some advantage due to its own (super)charging station network but that will also diminish in 5 years or so.

The only potential advantage I saw for Tesla was the excessive production automation - allowing them to produce cars faster & at lower costs then competitors ... But even that looks like it was just a delusion.

Tesla will be caught up by the key rivals in less then 1 car generation (approx. 7 years). As said: in 2025 many other carmakers will be offering much more attractive (design / performance / range / price / built quality / fit & finish etc) products than Tesla.

15 minutes of Tesla's fame is ... happening right now.

IMHO Tesla commercial vehicle division makes much more sense to me. If semi-truck specs are real & not made up.
 
I really don't think Tesla customers care much about fit and finish or built quality, you guys should visit some Tesla forums, it is quite an experience....
 
Not only Germans produce quality products @high margins ... but are also to sell them @ affordable deals due to superb financial services German carmakers provide. OK, it depends on market ... but in key markets financial deals are extremely attractive - even compared to eg. some economy class products.

Tesla still has an advantage due to having a monopoly in all the 3 segments they sell their BEV models. This will change this year already, and even more in 2019 & 2020, when Tesla X rivals will hit the markets, and even Model S rivals. After 2021 Model 3 will also come under pressure due to increased competition.

Tesla will still have some advantage due to its own (super)charging station network but that will also diminish in 5 years or so.

The only potential advantage I saw for Tesla was the excessive production automation - allowing them to produce cars faster & at lower costs then competitors ... But even that looks like it was just a delusion.

Tesla will be caught up by the key rivals in less then 1 car generation (approx. 7 years). As said: in 2025 many other carmakers will be offering much more attractive (design / performance / range / price / built quality / fit & finish etc) products than Tesla.

15 minutes of Tesla's fame is ... happening right now.

IMHO Tesla commercial vehicle division makes much more sense to me. If semi-truck specs are real & not made up.
I think that not only TESLA will have problems but also all other car producers, due to the price advantage that Chinese el autos will have. With all the joint ventures they have learned how to produce in a proper way the cars and the bigger simplicity of the electrical propulsion will allow them to take a leading place in the automarket. Just my two cents.
 
I really don't think Tesla customers care much about fit and finish or built quality, you guys should visit some Tesla forums, it is quite an experience....


Yes, because they are early adopters ... They usually don't mind usual disadvantages since they care much about the novelty tech - so the main advantage the product brings to the market. And then you also have product brand enthusiasts & fans that are extremely loyal to the product / brand. Forgiving it much more than regular customers.

But when going mainstream product maker goes beyond early adopters & brand fans. And mainstream customers care about all stuff equally. Or perhaps care about built quality more then they do about eg. pure performance etc.

Transition from niche to mainstream is usually a bitch! No everybody can make it!

Btw, I dig Barclays analysis ... saying VAG will do OK with dedicated BEV modular platform due to scales (offering several vehicles within the same segment - under different VAG brands); while BMW will thrive due to all-purpose modular platform based on flexible production: counting on scales & flexibility (being able to react changes in demand much faster than others). I also - like Barclays - have no info on MB solution: is the BEV platform dedicated modular platform based on conventional platform (VAG-style) or all-purpose modular platform (BMW-style).
 
I think that not only TESLA will have problems but also all other car producers, due to the price advantage that Chinese el autos will have. With all the joint ventures they have learned how to produce in a proper way the cars and the bigger simplicity of the electrical propulsion will allow them to take a leading place in the automarket. Just my two cents.


True. BEV is much more simpler to made - eg. ICEs and x-speed gearboxes are engineering masterpieces - compared to conventional vehicle. Safety standards are also easier to reach with BEVs. And the Chinese will have advantage due to scales & cheaper battery availability.

Sure price pressure form Chinese brands will be huge in the future. BUT ... what the Chinese carmakers lack is brand image & cache & trust. At least initially.

Sure they will be able to stir the economy segment much more than the premium one. There's imminent potential danger present, for sure.

But then excessive import of BEVs from China can prompt protective countermeasures from other countries within WTO rules. Be sure they will be implied when necessary in every country with significant automotive sector (Germany, France, UK, USA, Italy, Japan, South Korea, India etc).

But with autonomous driving, ride & drive hailing, car sharing, in-car content & services etc I can see no Chinese players to do well in Western markets (incl Japan, South Korea etc).

But for cheap non-autonomous BEVs there will be market in the West, I guess. Or not. At least European markets are extremely conservative & brand-loyal. I guess Japanese & American are too. We shall see.
 
Yes, because they are early adopters ... They usually don't mind usual disadvantages since they care much about the novelty tech - so the main advantage the product brings to the market. And then you also have product brand enthusiasts & fans that are extremely loyal to the product / brand. Forgiving it much more than regular customers.
I think "extremely loyal" is an understatement. The only benefit Tesla has is that it is a pure electric car, with mostly free charging station. Some of them actually believe Tesla has the most advanced driver assist system, and they refuse to call Autopilot a driver assist system. When the Germans deliver, things will get very very tricky with Tesla.
 
Tesla will still have some advantage due to its own (super)charging station network but that will also diminish in 5 years or so.

I see the super charging network as an advantage for long distance travellers. For frequent trips I don't think it makes a difference as no one would buy an EV if every commute requires a 20 min stop at a supercharger.

In the UK at least, public charging stations vastly out number superchargers. Yes many of them slow 7kw charger but a meaningful percentage are 50kw. More 120kw chargers are being added as we speak and will increase as EV ownership grows.

Sure price pressure form Chinese brands will be huge in the future. BUT ... what the Chinese carmakers lack is brand image & cache & trust. At least initially.

Agreed. Chinese BEV are unlikely to succeeded in western countries because of mistrust and non-compliance with our safety standards. Geely has moderate chances of succeeding by disguising Chineses BEVs as Volvos.
 



Because no sane regulator would allow Chinese company to collect Western user data. ;)

Unless Chinese would acquire or collaborate with some Western car and / or IT company - which would fully comply to the regulation.

Mind China is NOT a free-market country, nor it is democratic. And there's reasonable doubt that the enterprises (even the fully private ones) are really independent of state government.

I personally would not trust such enterprises at all. Just look at Google & Facebook & Uber etc - even they are tend to manipulate with user data etc. Now imagine that + state interest (national security + inteligence) involved. Thanks, but no thanks.

And even regulators give green light I doubt there will be much trust among the customers. China & Chinese products still have got "a certain" reputation in the West. And that's doesn't seem to change soon.

Same case with Russian tech products. If they are any anyway. Are they? It looks like Russia lags behind totally when it comes to IT. At least in international markets.
 
Same case with Russian tech products. If they are any anyway. Are they? It looks like Russia lags behind totally when it comes to IT. At least in international markets.
They have excellent autonomous drive for their ballistic rockets, I think.
Otherwise with car sharing gaining speed the brand and even the origin of the car would not matter. Important (for the providers) will be price, reliability, endurance, service (although el cars need much less service than ICE ones) and spare parts, quality in that order
 
I can say that I like the design of this Chinese car:
Auto-sales-statistics-China-Baojun_510-SUV.webp

baojun-510-o-1.webp
 

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Tesla

Tesla, Inc. is an American multinational automotive and clean energy company headquartered in Austin, Texas. It designs, manufactures, and sells electric vehicles, stationary battery energy storage devices from home to grid-scale, solar panels and solar shingles, and related products and services. Incorporated in July 2003 by Martin Eberhard and Marc Tarpenning as Tesla Motors, the company's name is a tribute to inventor and electrical engineer Nikola Tesla. In February 2004 Elon Musk joined as the company's largest shareholder and in 2008 he was named CEO.
Official website: Tesla

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