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I think you are very correct, which also reinforces Hassan's point that the S class Maybach is a perfect executive "taxi" for business people. As I have said before, there are certain situations where a Rolls-Royce might just seem over-indulgent.
.....but is the extra leg room really so prestigious? .......obviously not, so the prestige is almost entirely a matter of perception. I still think the S65 will be regarded by most Benz fans as the "ultimate" S class.
And who, as a private individual, will buy the Pullman in this day and age? .......is there really much demand for formal 7 seat limousines beyond hotels and wedding hire companies?
Hello. Loooong time lurker, first time poster.
Missed that pinata... can I have a go? pretty please?
Let us say we were in an alternative universe where Maybach was successful and RR and/or Bentley were done and in response BMW came out with a RR that was an XL 7er with some extra quilted leather. Or VW came out with a Bentley that was a A8 XL and a massage chair and a big ass badge glued to the C pillar? Will we be celebrating those cars? Yea, I didn't think so.
Most of this thread is people deluding themselves that this is some master move from Mercedes. They just made what was their answer to RR and Bentley a trim option you can order with a V6, yes a freaking V6! So let us call it what it really is - at best, a cynical move to sell a bunch of it, especially in China. At worst, a big white flag to RR and Bentley. Either way, it is an 18' tombstone on the fresh Maybach grave from under which it will probably never rise to compete with a Phantom or Mulsanne for a long while.
And people please stop with silly AMG comparison, AMG was an engineering concern before Mercedes and continues to be. They have a team, engineers and a factory dedicated to progressing AMG. Maybach has a dedicated badge. We here love to rip on VAG for badge engineering, but even VAG doesn't take badge engineering this literally.
Probably a Maybach SUV and XL E class and people here still deluding themselves how that is an awesome move too.
Hello. Looong-time lurker first time poster. Normally, I'd be content on reading the insights on this forum, but this one, I felt I really need to reply in disagreement.
Regarding the alternate proposition of if BMW or VW were to do the same thing roughly with Rolls and Bentley respectively, I think this is a flawed. Because we know that BMW would never make a BMW-Rolls-Royce 760Li or VW with an Audi-Bentley A8 w12. They would rather reskin a 7 for the Ghost and the Phaeton for the Continental/Flying Spur. And this was an easy decision; the brands they have (Rolls and Bentley) have too much cachet to be tied to the brands "BMW" and "Audi", whereas Maybach doesn't. Up until they revived it, very few people knew what Maybach was, whereas Rolls and Bentley were steadily selling vehicles and were renowned right up to when BMW and VW bought them up. Couple this lack of all-smothering prestige with its rather lackluster appearance, and we all know what became of Maybach Manufaktur a few years after its revival. I don't think we should be celebrating the return of the Maybach as we'd hoped it to be with successors to the now defunct 57 and 62 because that would be another gamble for Mercedes that they could lose again. But rather, respect Mercedes for realizing that maybe taking Bentley and Rolls head on with a relatively unknown sub-brand was not a smart move, and instead gradually reintroduce this sub-brand by attaching it to their most prestigious sedan.
And Mercedes-Maybach isn't necessarily Daimler's answer to Rolls and Bentley. Maybe in top of the line V12 guise, one could cross-shop it with a Ghost or a Flying Spur, but the same applies for a non-Maybach trimmed S600. Take it for what it is: another version of the S-class that isn't trying to be anything else but that. To complain about its existence is to complain about the purpose of the AMG S-classes. Instead of giving you more performance and sport in Mercedes-AMG guise, you get more rear legroom in Mercedes-Maybach guise. It's not a whole new car aimed at the most expensive sedans out there. It's a longer S-class that is being marketed as such, and is priced accordingly. And in that regard, having a V6 for it is no more wrong than having a regular S400. Is it a white flag to RR and Bentley? If you want, sure, let's call it that. How else would you expect them to react after the failure of their first attempt? Try again right after and risk another failure and face even more cynicism than they are now? Or just bury the Maybach name completely? Or instead, rebuild the Maybach brand and if enough people buy it, its brand will be recognized, and maybe one day they'll retry a stand alone model with it. Mercedes took a bad outcome from their first attempt and salvaged it with a cautious approach. And if it works, I wouldn't be surprised if BMW and Audi each offer an extra-long wheelbase version of their flagships as well.
And finally: "And people please stop with silly AMG comparison, AMG was an engineering concern before Mercedes and continues to be. They have a team, engineers and a factory dedicated to progressing AMG. Maybach has a dedicated badge." I could easily rewrite that to:
"And people please stop with silly RR/Bentley comparison, RR/Bentley were engineering concerns before BMW and VW and continue to be. They have teams, engineers and factories dedicated to progressing RR/Bentley. Maybach has a dedicated badge."
If you will disallow the validity of comparing it to AMG, I can say the same about comparing it to RR/Bentley. Because that is what Maybach is now, a badge for a longer S-class. Accept it and stop trying to make it something for RR and Bentley to worry about. That's the past.
So bring on the Mercedes-Maybach SUV, so people can one day hopelessly debate its existence against the upcoming RR and Bentley SUVs....